SANTA MONICA, Calif. (MarketWatch) — Brian Berkopec is an impact investor. But he doesn’t have strict guidelines about what he invests in. Rather, he prefers to invest, he says, “like a human.”
“We take a 360-degree approach,” says Berkopec, a partner in the New York City-based firm OpenBox. To do otherwise, he says, “is not how people live” and therefore possibilities are stunted. Read more about Open Box.
That means investing in different types of businesses in different sectors in different places with different expected results. OpenBox even devotes time and money to charity.
This approach is unusual in the world of professional investing, where many if not most investments are determined by category: small cap, mid cap, large cap; growth, value, balanced. Moreover, professional investors are judged by rankings and ratings services along these same lines. Stray outside the box, and ratings and rankings get dinged. That means raising capital can suffer. Less capital and the less chance of success. The spiral quickly heads downward.