What is the most successful green market in the U.S. in terms of both market share and volume? No, it’s not organic food and definitely not hybrid cars or clean energy. It is socially responsible investing (SRI).
According to a new report, more than one out of every nine dollars under professional management in the U.S. is invested today according to strategies of sustainable and responsible investing (SRI). The overall total of SRI assets is $3.74 trillion.
Released by the US SIF Foundation, the 2012 Report on Sustainable and Responsible Investing Trends in the United States is not just an incredible source of data on the latest SRI trends, but also a door to an alternative universe, where investors are no strangers to sustainability.
What do I mean by that? Well, we usually hear about the lack of interest of investors, fixated on short-term results, in sustainability. At the last BSR conference, for example, 24 percent of the participants said investor disinterest is the greatest barrier to wider uptake of sustainability among companies. Yet, this report provides hard core data on the growing levels of interest among the investment community in sustainability factors and how investors increasingly integrate ESG criteria in their decision-making process.