Social media plays a vital role in businesses these days. More and more consumers are influenced by what their peers recommend online when compared to other forms of advertising. The travel and hospitality industry is no different.
In an infographic by the Four Pillars Hotel, it shows how travelers purchasing decisions are affected by what they see from their friends online. Below are just some of the most interesting takeaways:
29% of travellers have used mobile apps to find flight deals 92% of consumers say they trust earned media, such as word-of-mouth and recommendations from friends, family above all other forms of advertising 52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans 85% of leisure travellers use their smartphone while abroad
There are experts in the field that can help you get navigate through the cutting edge event planning technologies, applications or social media practices in the events sector. Event Manager Blog's Julius Solaris is my personal ...
In a bold move that underscores the importance of online consumer reviews, Wyndham Hotel Group today will announce that it's officially inviting guests to review its hotels on TripAdvisor.
Last week, Wyndham put in place software from TripAdvisor that automatically sends Wyndham's online customers across its 15 brands a link inviting them to review their hotel after they've completed their stay. The company's brands include Wyndham, Howard Johnson, Ramada, Days Inn and Super 8.
Wyndham Hotel Group CEO Eric Danziger tells Hotel Check-In that management decided it was time to embrace consumer reviews in a new way for three reasons: Travelers have an insatiable appetite for online reviews, reviews can influence hotels to correct problems, and Wyndham says providing easy access to reviews has already translated into greater bookings.
When Wyndham's websites added the familiar TripAdvisor logo, star rating and review link earlier this year, he says, bookings jumped by 30%.
Caribbean Trading Company works with local artisans and suppliers in each destination to provide authentic local gifts. We are also a promotional products supplier and can offer a full range of logo’d and personalized gift items – from bags and (Authentic...
Social media’s increasing influence on our daily lives has rapidly extended into the ways we get away. From planning a vacation with social media to posting reviews of our trips upon our return, there’s no denying social media’s impact on travel today.
Marketing a company image and building a brand name’s popularity used to be largely in the hands of the company itself.
Through paid advertising in print media and television a company could craft the image it wanted to have. Modern society has turned the process of building brand identity on its head.
Every consumer has the power to tell the world of their good or bad experiences with a company, and they won’t hesitate to do so.
In an age of smartphones, iPads, tablets, Facebook, and Twitter, consumers not only have the power to spread the word about a business; they have the means to do so immediately.
This new form of media is referred to as Consumer Generated Media, or CGM. CGM is media that is entirely devised by the consumer and there is no direct way of controlling whether a business is portrayed positively or negatively.
In a world with massive amounts of content generated by my friends, there is no single source to see where my friends have gone and what they did on their trip. Irrive aims to fix that problem.
Irrive is a social scrapbook that automatically organizes an individual's or group's social media content (pictures, checkins, tweets, posts, etc.) around a specific event -- travel, party, wedding, weekend adventure, etc. Each Irrive social scrapbook has its own webpage and privacy setting, so it is easy to share.
We know the basics - social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products.
But with 61% of travellers apparently referring to some kind of user review and almost a third posting reviews of placed they’ve visited, for example, what can companies do to increase booking conversions as a result of activity on social networks.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.