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[Infographic] How travel marketers calculate ROI on social media and why the future is mobile | SimpliFlying

[Infographic] How travel marketers calculate ROI on social media and why the future is mobile | SimpliFlying | Incentive Group MICE Travel | Scoop.it
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How Does Social Media Affect the Travel and Hospitality Industry [INFOGRAPHIC]

How Does Social Media Affect the Travel and Hospitality Industry [INFOGRAPHIC] | Incentive Group MICE Travel | Scoop.it
Social media plays a vital role in businesses these days. More and more consumers are influenced by what their peers recommend online when compared to other forms of advertising. The travel and hospitality industry is no different.

In an infographic by the Four Pillars Hotel, it shows how travelers purchasing decisions are affected by what they see from their friends online. Below are just some of the most interesting takeaways:

 

 

29% of travellers have used mobile apps to find flight deals
92% of consumers say they trust earned media, such as word-of-mouth and recommendations from friends, family above all other forms of advertising
52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans
85% of leisure travellers use their smartphone while abroad

 

Full graphic here: http://ijustdid.org/2012/07/effects-of-social-media-on-travel-and-hospitality


Via Jonha Revesencio
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Margaret Dahliani Lim's curator insight, March 22, 5:08 PM

This article is about the impact of user generated content within the hospitality industry include hotel, travel, and more. Indeed, it has really huge impact to the industry as I agree with the author's statement that said "Social media plays a vital role in businesses these days. More and more consumers are influenced by what their peers recommend online when compared to other forms of advertising. There are no different for both travel or hospitality industry", 

Moreover, as we can see that the highest percentage is consumers say they trust direct media, such as word-of-mouth and recommendations from friends, family above all other forms of advertising, followed by the use of smartphone while travelling, some said the travel plans and holiday choices are inspired by their friends' photos through social media such as Facebook and the lowest percentage is from the use of mobile apps to find flight deals. All those forms of users are making the hospitality industries to work harder as there are so many competitions in the market. However, this is a good opportunity for the industry to improve the quality and service so it may attract more customers and fulfilled the customers' needs. The industry may also have to be alert on those online reviews as technology is changing rapidly and it might be short term solution for the time being. 

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Travellers want more tech and mobile services from Airports and Airlines

Travellers want more tech and mobile services from Airports and Airlines | Incentive Group MICE Travel | Scoop.it

FlightView polled 2,600 travelers on the tech and mobile services they want on planes and at airports.


Via Paul Sloan, Tourism Australia
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Master Face-To-Face Marketing-15 Sources of Events Intelligence ...

Master Face-To-Face Marketing-15 Sources of Events Intelligence ... | Incentive Group MICE Travel | Scoop.it
There are experts in the field that can help you get navigate through the cutting edge event planning technologies, applications or social media practices in the events sector. Event Manager Blog's Julius Solaris is my personal ...

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Some of my favorite #EVENTPROFS blogs | EVENTagist | Innovative ...

Some of my favorite #EVENTPROFS blogs | EVENTagist | Innovative ... | Incentive Group MICE Travel | Scoop.it
Great sources of information and inspiration this is the list of some of my favorite blogs related to the meeting industry. You can find a direct link to the.

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The Importance of Traveller Reviews

The Importance of Traveller Reviews | Incentive Group MICE Travel | Scoop.it

In a bold move that underscores the importance of online consumer reviews, Wyndham Hotel Group today will announce that it's officially inviting guests to review its hotels on TripAdvisor.

 

Last week, Wyndham put in place software from TripAdvisor that automatically sends Wyndham's online customers across its 15 brands a link inviting them to review their hotel after they've completed their stay. The company's brands include Wyndham, Howard Johnson, Ramada, Days Inn and Super 8.

 

Wyndham Hotel Group CEO Eric Danziger tells Hotel Check-In that management decided it was time to embrace consumer reviews in a new way for three reasons: Travelers have an insatiable appetite for online reviews, reviews can influence hotels to correct problems, and Wyndham says providing easy access to reviews has already translated into greater bookings.

 

When Wyndham's websites added the familiar TripAdvisor logo, star rating and review link earlier this year, he says, bookings jumped by 30%.

 

Read more: http://www.usatoday.com/story/hotelcheckin/2012/10/09/wyndham-tripadvisor-consumer-reviews/1622111/


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TCEB Boosts Meetings Industry 2013 campaign targets - eTravelBlackboard - Asia Edition

TCEB Boosts Meetings Industry 2013 campaign targets - eTravelBlackboard - Asia Edition | Incentive Group MICE Travel | Scoop.it
TCEB Boosts Meetings Industry 2013 campaign targetseTravelBlackboard - Asia EditionThe plan, which targets corporate Incentive travel, includes the launch of the ASEAN Visitors Promotion Campaign.
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Our Services | Convention Group Gifts | Caribbean meetings. | Convention Group Gifts

Our Services | Convention Group Gifts | Caribbean meetings. | Convention Group Gifts | Incentive Group MICE Travel | Scoop.it
Caribbean Trading Company works with local artisans and suppliers in each destination to provide authentic local gifts.  We are also a promotional products supplier and can offer a full range of logo’d and personalized gift items – from bags and (Authentic...
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Vacationing the Social Media Way [Infographic]

Vacationing the Social Media Way [Infographic] | Incentive Group MICE Travel | Scoop.it

Social media’s increasing influence on our daily lives has rapidly extended into the ways we get away. From planning a vacation with social media to posting reviews of our trips upon our return, there’s no denying social media’s impact on travel today.


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Rough guide to understanding consumer generated media in travel | Tnooz

Rough guide to understanding consumer generated media in travel | Tnooz | Incentive Group MICE Travel | Scoop.it

Marketing a company image and building a brand name’s popularity used to be largely in the hands of the company itself.

 

Through paid advertising in print media and television a company could craft the image it wanted to have. Modern society has turned the process of building brand identity on its head.

 

Every consumer has the power to tell the world of their good or bad experiences with a company, and they won’t hesitate to do so.

In an age of smartphones, iPads, tablets, Facebook, and Twitter, consumers not only have the power to spread the word about a business; they have the means to do so immediately.

 

This new form of media is referred to as Consumer Generated Media, or CGM. CGM is media that is entirely devised by the consumer and there is no direct way of controlling whether a business is portrayed positively or negatively.


Via Tourism Australia
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Traveller types based on social media and technology habits | Tnooz

Traveller types based on social media and technology habits | Tnooz | Incentive Group MICE Travel | Scoop.it

Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking?


Via Tourism Australia
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Why Travel Needs More Social Sharing

Why Travel Needs More Social Sharing | Incentive Group MICE Travel | Scoop.it

In a world with massive amounts of content generated by my friends, there is no single source to see where my friends have gone and what they did on their trip. Irrive aims to fix that problem.

 

Irrive is a social scrapbook that automatically organizes an individual's or group's social media content (pictures, checkins, tweets, posts, etc.) around a specific event -- travel, party, wedding, weekend adventure, etc. Each Irrive social scrapbook has its own webpage and privacy setting, so it is easy to share.


Via Wendy Forbes, Tourism Australia
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Turning social media reaction into booking action for travel brands | Tnooz

Turning social media reaction into booking action for travel brands | Tnooz | Incentive Group MICE Travel | Scoop.it

We know the basics - social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products.

 

But with 61% of travellers apparently referring to some kind of user review and almost a third posting reviews of placed they’ve visited, for example, what can companies do to increase booking conversions as a result of activity on social networks.

 

Read more at http://www.tnooz.com/2012/10/04/news/turning-social-media-reaction-into-booking-action-for-travel-brands-infographic/#RVcag3gRLkkIBqv1.99


Via Paul Sloan, Tourism Australia
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Incentive Travel Report - Successful Meetings

Incentive Travel Report - Successful Meetings | Incentive Group MICE Travel | Scoop.it
Incentive Travel ReportSuccessful MeetingsFay Beauchine: It's exhilarating that the incentive travel industry is once again viewed as a very viable business and tool.
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Incentive Travel - International - The Top Incentive Travel Destinations of 2012 - Incentive Magazine

Incentive Travel - International - The Top Incentive Travel Destinations of 2012 - Incentive Magazine | Incentive Group MICE Travel | Scoop.it
The Top Incentive Travel Destinations of 2012 - Good weather, active adventures, accessible airlift, and strong cultural tie-ins drew incentive groups this year.
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