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Rescooped by Rob Dobson from SEO and Social Media Marketing
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Hshtags: A Social Media Search Engine Dedicated To Hashtags

Hshtags: A Social Media Search Engine Dedicated To Hashtags | Inbound Marketing | Scoop.it
Hshtags: a universal hashtag search client that pulls together all the content posted with a certain hashtag from six social media platforms: Facebook, Twitter, Instagram, Vimeo, Flickr and Tumblr. Read More: http://www.digitaltrends.com/social-media/new-search-engine-like-google-social-web/
Via Antonino Militello
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Rescooped by Rob Dobson from The MarTech Digest
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B2B Email marketing best practices - Smart Insights | #TheMarketingAutomationAlert

B2B Email marketing best practices - Smart Insights | #TheMarketingAutomationAlert | Inbound Marketing | Scoop.it

Basic/ Digest...

 

1. The ‘From’ field: The from field also provides a means for a spam filter to detect whether the email is from a spammer or from a trusted source, from fields containing lines such sales@, marketing@ or info@ are headed straight for the junk folder.

 

2. The Subject line: subject lines must be short, snappy and provide the reader with an incentive to open. It is therefore important that your subject line is not only engaging but relevant.

 

3. Preview Pane: The first six lines of your email are what can be seen in the preview pane meaning this is what is on show when a client has decided to read past the subject line, filling this area with an image means that this space will be wasted with a big white box featuring a red cross in the corner portraying little or nothing of use to the reader and discouraging further investigation.

 

4. Dynamic Content: Effectively dynamic content will double the clickthrough rate of any well implemented campaign.

 

5. Styling: Large font is also seen as high scorer on the spam filter as it is seen as shouting, a negative feature in an email, the same applies for a red link which equates an equally high score.

 

6. Data Cleansing: There is no point sending copious amounts of emails if they are not going to the correct people. Therefore it is important that your data is relevant and up to date.

 

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Via marketingIO
Rob Dobson's insight:

Great stuff as always from Smart Insights.

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marketingIO's curator insight, November 20, 2013 8:16 PM

Heretofore, I'll be labeling articles as either Basic, Intermediate or Advanced, where warranted.


Regarding data cleansing: it is especially important to keep your data clean so that your mailing score is maintained at the highest level, helping ensure high delivery rates.



oconnorandkelly's curator insight, November 21, 2013 7:52 AM

#smarterbiz

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5 Habits of Successful Content Marketers, New Research | Social ...

5 Habits of Successful Content Marketers, New Research | Social ... | Inbound Marketing | Scoop.it
Read the latest research and learn the five new trends that show exactly what the most effective B2B content marketers are doing.
Rob Dobson's insight:

Phew!

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