In-Bound Marketer & Business Unbound
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In-Bound Marketer & Business Unbound
Daily scoop of news and/or tips in blog, pod and vid content marketing, SEO, tech, social media, general business news, content management systems, Joomla, website development, art, podcasting and video casting.
Curated by R.G. Riles
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4 Ways to Succeed With Your Pinterest Brand Page | Jeffbullas's Blog

4 Ways to Succeed With Your Pinterest Brand Page | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
Pinterest has been on our social media consciousness radar for about 18 months when it started to gain traction. According to a recent study is now used by 15% of USA web users.
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11 Rules of Twitter Etiquette You Need to Know | Jeffbullas's Blog

11 Rules of Twitter Etiquette You Need to Know | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
Twitter sometimes feels like a spectator sport. You sit on the sidelines and watch the passing parade with bemusement, interest and often amazement. The Twitter torrent is just like humanity. It contains the good, the bad and the ugly.
R.G. Riles's insight:

Jeff Bullas is terrific... nearly worth sharing his blog every single day.  Here's a brief but pointed etiquette list for Twitter, to maximize your results without coming across the wrong way.

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Search and Social, What Marketers Need to Know About the Changing Landscape | Social Media Examiner

Search and Social, What Marketers Need to Know About the Changing Landscape | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social Media Marketing podcast 28: In this episode Lee Odden shares insights into the world of SEO and content marketing.
R.G. Riles's insight:

The Social Media Marketing podcast is either #1 or #2 on our list of favorite podcasts, which are most useful and most entertaining in the new marketing world - aka the new "connection economy."  Check this one out, which is an interview of Lee Odden, author of "Optimize:  how to Attract and Engage More Customers by Integrating SEO [Search Engeing Optimization], Social Media and Content Marketing."

 

Right up our alley!

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SlideShare Email Tracking: This Week in Social Media | Social Media Examiner

SlideShare Email Tracking: This Week in Social Media | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social media news and new developments making social media marketing easier. (SlideShare Send Tracker, Twitter mobile study, WordPress app)
R.G. Riles's insight:

SlideShare is the idustry standard for sharing a power-point or pdf presentation online.  Check it out!

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5 Social Media Marketing Tactics | Social Media Today

5 Social Media Marketing Tactics | Social Media Today | In-Bound Marketer & Business Unbound | Scoop.it
A marketing campaign that is successful this year could be unsuccessful a year from now due to a number of market influences. You should be constantly paying attention and educating yourself about what is going on in the industry around you.
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Social Media for Nonprofits in 2013 | The HooHireWire

Social Media for Nonprofits in 2013 | The HooHireWire | In-Bound Marketer & Business Unbound | Scoop.it
In your nonprofit organization, learn to harness the power of social media to raise awareness, fundraise, and create communities.
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How Exercise Boosts Your Brain

How Exercise Boosts Your Brain | In-Bound Marketer & Business Unbound | Scoop.it

Find out how exercise and Glycogen increases the energy available for your brain.

R.G. Riles's insight:

Glycogen gives the brain energy, which provides more clarity of thought. Read how exercise increases Glycogen levels, and how you could be on your way to "a better brain."

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Sued in Six Seconds: Tips for using Vine without getting tangled up in a lawsuit.

Sued in Six Seconds: Tips for using Vine without getting tangled up in a lawsuit. | In-Bound Marketer & Business Unbound | Scoop.it
Tips for marketers on how to minimize legal risks when creating and sharing videos using Twitter's Vine app.
R.G. Riles's insight:

So, who has been using Vine?  Any fun so far?  Crazy that it has to be recorded in-ap, no editing at all.  Well, great article by Kerry Gorgone, though it does kinda take the fun out of it all, doesn't it?  Just kidding, Kerry... someone needed to remind everyone (especially brands) that there are best practies for this new app/tool!

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10 Blog Tricks to Increase Sales | Heidi Cohen

10 Blog Tricks to Increase Sales | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
While many businesses use one or more blogs to support their social media and content marketing efforts, many don’t maximize the blogs' effectiveness to drive sales.
R.G. Riles's insight:

This is to the point - and al 10 points are good ones.

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Google is getting its own film: Trailer for The Internship released today

Google is getting its own film: Trailer for The Internship released today | In-Bound Marketer & Business Unbound | Scoop.it
Fox released its trailer for The Internship Movie today, a comedy that follows two salesmen try to fight for a job at Google.
R.G. Riles's insight:

If you love the Wedding Crashers movie as much as we do (top 5 all-time, for sure), then we've found our core readership!  All kidding aside, Google, Vince Vaughn, Owen Wilson?  How could you go wrong?

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Cylance gets $15M to put a little more prevention into your security plan

Cylance gets $15M to put a little more prevention into your security plan | In-Bound Marketer & Business Unbound | Scoop.it
Security firm Cylance received $15 million in its first round of funding today. It hopes to use data and analysis to determine your likelihood of attack.
R.G. Riles's insight:

Learn more about security startup venture, Cyclance, and their initial round of capital funding.  Anaylytics for prevention and protection is a cutting edge method that has finally coming of age.

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Funding Daily: Won't you be my galentine?

Funding Daily: Won't you be my galentine? | In-Bound Marketer & Business Unbound | Scoop.it
The day before Valentine's Day is Galentine's Day. Check out which companies announced funding on this auspicious occasion.
R.G. Riles's insight:

Doesn't it just kill you to see casual reports of a modestly successful startup "pulling" $15Million here, or $45Million there in order to "increase their reach" or make their product just a bit more "insanely great?"  How many of you out there, right now, are saying, "Gosh, if I could just get $10,000 or so in help, I know I could pull this off!"  Millions?  Maybe some-day... could they just cut a slice off for the smaller guy?  Most likely, these heavy hitters would hardly notice!

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I’m Not Into Social Media

I’m Not Into Social Media | In-Bound Marketer & Business Unbound | Scoop.it
I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to ...
R.G. Riles's insight:

"Want to know what I’m interested in right now? The most? Do it yourself learners. The people like you who like to create your own education instead of waiting around for it, who seek out what matters most to what you intend to do with your career or your life. But that’s me." - Chris Brogan


What do you think?  Tired of talking about the tools and want to start talking

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Get Good at What You Love and the Money Will Follow

Get Good at What You Love and the Money Will Follow | In-Bound Marketer & Business Unbound | Scoop.it
You've certainly heard all the talk about the need for passion in your work. There's no doubt that doing what you love is essential, but getting really good at what you love is how you turn it into a profession.

Via John Jantsch
R.G. Riles's insight:

John Jantsch is one of the inspirations that took IBMktr in the direction we're currently going.  His blogs, videos, books, and podcasts are easy to understand and make so much sense.  We will share a lot of John's content here.

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John Jantsch's curator insight, February 19, 2013 10:21 AM

My best coaching advice

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12 Steps to Incorporate Exercise into Your Life

12 Steps to Incorporate Exercise into Your Life | In-Bound Marketer & Business Unbound | Scoop.it

"Take care of your body, it's the only place you have to live." -- Jim Rohn

 

Here are 12 easy tips to help you incorporate exercise into your daily life.

R.G. Riles's insight:

This article is specifically for professionals out there.  How many of us are workiing a day job, and working on 1 or 2 other projects/companies in the evenings?  One of the first things to go is exercise.  Guess what?  You're likely to be more creative, energetic, and use your time better when you incorporate exercise into your daily routine, at least 4 times per week.  Nice article.

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Google Offers - $1,137 for an 11-day trip in Nepal ($1,750 value)

Google Offers - $1,137 for an 11-day trip in Nepal ($1,750 value) | In-Bound Marketer & Business Unbound | Scoop.it
Go on a guided adventure in the Himalayas. 7 days trekking the peaks of Langtang. 3 nights in Kathmandu with a tour of the valley. See ancient temples, villages & natural wonders. Trips on select dates in April & October.
R.G. Riles's insight:

What an amazing travel package.  I'd snatch this right up if i had any vacation time left!

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5 Social Media Marketing Platforms Worth Your Immediate Attention

5 Social Media Marketing Platforms Worth Your Immediate Attention | In-Bound Marketer & Business Unbound | Scoop.it
We’ve passed the point of organizations merely needing a presence on social networks; it’s not nearly enough to simply have a Twitter account or Facebook page – reaching your
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How to Write an eBook Fast: 5 Tips From a Self-Published Author of Over 50 Ebooks | PRLog

How to Write an eBook Fast: 5 Tips From a Self-Published Author of Over 50 Ebooks | PRLog | In-Bound Marketer & Business Unbound | Scoop.it
How to Write an eBook Fast: 5 Tips From a Self-Published Author of Over 50 Ebooks. In 2011, I wrote one ebook a week -- for the entire year. In order to accomplish this task, I had to learn how to turn write fast.
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The 6 Disciplines of the New Sales Professional

The 6 Disciplines of the New Sales Professional | In-Bound Marketer & Business Unbound | Scoop.it
The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function of the selling process.
R.G. Riles's insight:

Hey, what is the goal of all this "liking," "sharing," and "tweeting," anyhow?  Oh, yeah, it's not just clicks and followers... it's a SALE!  John Jantsch is one of our absolute favorites, and this article concisely describes some of the finer points of sales in the "connection economy."

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Facebook Graph Search Review, How it Works | Social Media Examiner

Facebook Graph Search Review, How it Works | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Facebook’s Graph Search: Learn how this new search functionality on Facebook works and what you need to know to take advantage of it for your business.
R.G. Riles's insight:

Michael Stelzner summarizes this Beta version of Graph Search, stating, "This first version is promising, but has a long way to go to meet its full potential."


What's so intriguing?  This article is a good start if you're curious.  The day everyone has graph search is the day we sell Google Stock and purchase more Facebook stock.  Facebook already has the data to mine and create more relevant search results, from very detailed search terms.  Google is trying to add that data through Google+ and their myriald of other products... in our eyes, it's just a matter of time before search is squarely Facebook (+Bing - they're partner) vs. Google.


Who would you bet on in the long run?

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10 Books That Inspired Me | Jeffbullas's Blog

10 Books That Inspired Me | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
When I discovered reading and the journeys it took me on, I consumed books day and night.
R.G. Riles's insight:

We love lists of books that have inspired the thought leaders in our industry.  RG has read one of these 10 books, and another is currently being shipped... have you read any of these and what books would you put in your "most inspirational" list?

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Banana Joe 4 The #Win — Cute Overload

Banana Joe 4 The #Win — Cute Overload | In-Bound Marketer & Business Unbound | Scoop.it
R.G. Riles's insight:

The world has an insatiable appetite for Banana Joe.  In fact, the world has a fever... and the only cure is more Banana Joe, baby!  We figure if the world hasn't gotten enough of the tiny German tongue that could, then our readers likely haven't either.  Here's another nod to the 5-pound wonder!

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Actionable Marketing Expert | Heidi Cohen

Actionable Marketing Expert | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
Heidi Cohen’s blog provides marketing related insights, grounded in digital, direct and social media marketing; served with a creative twist simplifies the complex concepts behind today’s evolving business challenges into an easy-to-understand...
R.G. Riles's insight:

If you ever wonder who the best content marketers follow for their content, here is one of our favorties, sharing a plethora of great blogs that she follows.

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Bring Immense Value to the Picnic

Bring Immense Value to the Picnic | In-Bound Marketer & Business Unbound | Scoop.it
I am not much of a fan of Will.i.am ‘s music. He’s the guy behind the Black Eyed Peas and several other bits of dance magic. I appreciate that he hits his target perfectly. I’m ju...
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