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In-Bound Marketer & Business Unbound
Daily scoop of news and/or tips in blog, pod and vid content marketing, SEO, tech, social media, general business news, content management systems, Joomla, website development, art, podcasting and video casting.
Curated by R.G. Riles
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Content Marketing: Four Cornerstones | Heidi Cohen

Content Marketing: Four Cornerstones | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
Content marketing focuses on customers' needs. Content marketing tells stories, offers useful purchase information, improves product usage, and entertains.
R.G. Riles's insight:

Telling stories in a variety of ways (eBook, blog, video, podcast, etc.) is what content marketing is all about.  Nice article with some how-to tactics if you're curious.

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Here's What the Future of Employment Looks Like

Here's What the Future of Employment Looks Like | In-Bound Marketer & Business Unbound | Scoop.it
In a conversation with Peter Diamandis, Philip Rosedale broke down the ways technology will disrupt traditional top-down corporate culture.
R.G. Riles's insight:

Quite the opposite of the direction which Yaahoo appears headed!  We fully agree that company structure and the definition of employees are both going to change greatly in the next decade.

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Seth's Blog: Real-time news is neither

Seth's Blog: Real-time news is neither | In-Bound Marketer & Business Unbound | Scoop.it
The closer you get to the event itself, the more it costs to find out what's going on. A week or a month or a year after the fact, the truth (or as close as we can get) is nearly...
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Beaten by Self Sabotage? Here’s How to Stop TODAY

Beaten by Self Sabotage? Here’s How to Stop TODAY | In-Bound Marketer & Business Unbound | Scoop.it
The secret to getting paid to doing what you love is to love what you do. Here’s how to get out of your own way, and start today.
R.G. Riles's insight:

WE love this topic. Most startup failures can be traced back to fear of starting.  Get out of that thought cycle!

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7 Golden Rules for Nonprofit Fundraising Success

7 Golden Rules for Nonprofit Fundraising Success | In-Bound Marketer & Business Unbound | Scoop.it
Guerrillas are not taken by surprise with the winds of financial change; they know they can become a fundraising force of nature because they understand the rul
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Marketing Tips For Fundraisers And Young Musicians

Marketing Tips For Fundraisers And Young Musicians | In-Bound Marketer & Business Unbound | Scoop.it
A great way to get students to fundraise is to make the activity appealing to them.
R.G. Riles's insight:

Our daily dose of fundraising articles!

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Why Social Media will Disappear | Jeffbullas's Blog

Why Social Media will Disappear | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
You only have to see the success of the Old Spice social media marketing campaign to realise that the convergence of media has arrived.
R.G. Riles's insight:

It all makes sense when you read the last sentence of this article.  Well-written by Jeff Bullas, and another example of creating a somewhat controversial headline to suck in the reader!

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Seth's Blog: Hooked on hacking life

Seth's Blog: Hooked on hacking life | In-Bound Marketer & Business Unbound | Scoop.it
Perhaps you can quote the GTD literature chapter and verse, understand lean and MVP and the modern meeting standard. Maybe you now delete your emails with a swipe. It's possible you've read not just this blog but fifty others, every...
R.G. Riles's insight:

Another gem from Seth!  #sethism .... don't get so busy freeing up time that you're not using the time you freed up for a greater purpose.

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What Makes a Good Content Curator?

What Makes a Good Content Curator? | In-Bound Marketer & Business Unbound | Scoop.it

"Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility. "

 

Excerpted from the article:

 

A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.

So what does a good content curator look like?


1) Really Long Arms:
You have the expanded reach to know the smaller players with a unique perspective, the powerhouse publishers, and all of the niche players. This allows for a healthy variety of content, with differing perspectives.

2) Super Fast Scanning Eyes:
An efficient content curator knows how to scan an article for legitimacy, value, and relevance to their target market.

3) A Raised Eyebrow:
Each time you come upon something new, your eyebrow is already up, because you’re there to sniff it out to make sure it’ll pass the test. People will lose interest in what you share and you will hurt your credibility if you share content that isn’t high quality.

4) A Belly Full of Hunger:
Good content curators love what they do and are passionate about traversing the wide expanse of the web to find the best content possible."

Read full article here:
http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator

 


Via Robin Good, Giuseppe Mauriello, John van den Brink, Ivo Nový, Robin Martin, Deb Nystrom, REVELN, Gerrit Bes
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Emily at Two Pens's curator insight, February 20, 2013 7:46 PM

What has long arms and raised eyebrows?

 

Charlotte L Weitze's curator insight, March 11, 2013 4:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

Rebeca Lamas's curator insight, November 18, 2013 8:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

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Social Media & Small Business: 16 Facts You Need | Heidi Cohen

Social Media & Small Business: 16 Facts You Need | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
The fastest growing small businesses (SMBs) are known for being nimble players who leverage the most effective business and marketing tools to extend reach and increase sales cost-efficiently.
R.G. Riles's insight:

Remember that the social media space is cheap and easy to get into right now - at one time, you could say the same about manufacturing (at the beginning of the industrial revolution).

 

Still think your small, local business does not need social media?  Or that it's a luxury, for which you simply cannot afford to spend the resources?  Consider the above, then read this article to see the growing trends, from 2011 to 2012.

 

Do you think we're going through another "Industrial Revolution?"  We do.... 

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The 7 Essential Practices of the New Sales Professional

The 7 Essential Practices of the New Sales Professional | In-Bound Marketer & Business Unbound | Scoop.it
[caption id=attachment_13118 align=alignleft width=240] photo credit: Official GDC via photopin cc[/caption] Last week I wrote about what I called the Disciplines of the New Sales Professional.
R.G. Riles's insight:

It's a brave new world in the sales game.  If you're a small business, nonprofit, or large business - this is not just the future.  It is the present.

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How to Attract More Customers With Content Marketing | Social Media Examiner

How to Attract More Customers With Content Marketing | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
How to create a content strategy for successful social media marketing. Learn how to attract prospects, convert them into customers and keep them coming back.
R.G. Riles's insight:

This is the point of all the blogging, podcasting, videos, etc. - correct?  If you agree, you should read this excellent article by Russ Henneberry.

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8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner

8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
How to use LinkedIn to get sales leads: You'll learn how to build relationships, create new business opportunities and earn referrals.
R.G. Riles's insight:

Mr. Mike Delgado absolutely nails it on this business guide to LinkedIn.

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JC Penney Employees Watched 5 Million YouTube Videos In One Month

JC Penney Employees Watched 5 Million YouTube Videos In One Month | In-Bound Marketer & Business Unbound | Scoop.it
A recent report found that JC Penney employees watched roughly five million YouTube videos in a single month. The internal investigation highlighted the fact that staff often spent more time “cyberloafing” than actually getting anything done.
R.G. Riles's insight:

Pretty incredible - "cyberloafing" indeed.

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4 Reasons Yahoo's Telecommuting Ban Won't Last

4 Reasons Yahoo's Telecommuting Ban Won't Last | In-Bound Marketer & Business Unbound | Scoop.it
Telecommuting, handled properly, creates more effective, harder-working, employees. Eventually, Marissa Mayer will figure that out.
R.G. Riles's insight:

Minda Zetlin of Inc. sure has this one right. Recruiting and retention is going to suffer greatly from this decision and Yahoo's relevance is about to dive at an even faster rate than it is at present.

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Witnessing internet genius--plus Joni

Witnessing internet genius--plus Joni | In-Bound Marketer & Business Unbound | Scoop.it
A web surfing session ended with the Amazon page for Joni Mitchell's new 10 CD boxed set (see below for the link).
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Fundraising Websites – Who Can You Trust - Step By Step Fundraising

Fundraising Websites – Who Can You Trust - Step By Step Fundraising | In-Bound Marketer & Business Unbound | Scoop.it
There are lots of fundraising websites but not all of them are equal. So how do you know which ones you can trust?
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Designing an Effective Landing Page for your Fundraiser | Fundraising Ideas and Events

Designing an Effective Landing Page for your Fundraiser | Fundraising Ideas and Events | In-Bound Marketer & Business Unbound | Scoop.it
A landing page is internet speak for the very first page on a website that someone visits or 'lands' on, often when clicking on a link in a search engine or
R.G. Riles's insight:

Uber important for the fundraising efforts!  Great little article and a great site to follow.

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List Building with Social Media, How to Grow Your Email List | Social Media Examiner

List Building with Social Media, How to Grow Your Email List | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social Media Marketing Podcast 29: In this episode Amy Porterfield shares the tactics you need to grow your email list when using social media.
R.G. Riles's insight:

What's all this content creation for?  Well, partly to gather like-minded parties to follow your online presence and eventually sign up to receive direct emails from you, where you deliver the content directly to your consumer, and have a great opportunity to sell your wares.  Here's a nice guide to building up that email list!

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List Building with Social Media, How to Grow Your Email List | Social Media Examiner

List Building with Social Media, How to Grow Your Email List | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social Media Marketing Podcast 29: In this episode Amy Porterfield shares the tactics you need to grow your email list when using social media.
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Google Retail Stores Opening By End Of 2013

Google Retail Stores Opening By End Of 2013 | In-Bound Marketer & Business Unbound | Scoop.it
Google is joining Apple and Microsoft in the brick and mortar tech retail space. The search giant is planning to open several Google Stores before the 2013 holiday shopping season.
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Facebook, the “spiral of envy,” and our Botox Life

Facebook, the “spiral of envy,” and our Botox Life | In-Bound Marketer & Business Unbound | Scoop.it
Observing the "Facebook life" of friends leads to a vicious “envy spiral.” Is this affecting you?
R.G. Riles's insight:

Mark Schaefer is an artist among bloggers and content marketers.

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Unlocking the Secrets to Finding Great Writers to Produce Your Content | Jeffbullas's Blog

Unlocking the Secrets to Finding Great Writers to Produce Your Content | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
In an age where content is the new gold standard of web-related and social media marketing; it’s time to start producing great content or find someone who can.
R.G. Riles's insight:

You need daily content to create enough traffic and trust in your brand to generate more business and increase the size of your sales funnel.  Well, you will quickly find out that you cannot advance the causes of your organization if you, yourself, are writing the articles each and every day.  You need help!  Here's a guide to finding the best help!

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Free Five Step Plan to Define a Successful Social Media Strategy

Free Five Step Plan to Define a Successful Social Media Strategy | In-Bound Marketer & Business Unbound | Scoop.it
SocialMediopolis is a free, spam-free private community for professional social media marketers.
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Seth's Blog: Should you work for free?

Seth's Blog: Should you work for free? | In-Bound Marketer & Business Unbound | Scoop.it
That depends on what you mean by "work" and by "free." Work is what you do as a professional, when you make a promise that involves rigor and labor (physical and emotional) and risk. Work is showing up at the...
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