In-Bound Marketer & Business Unbound
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In-Bound Marketer & Business Unbound
Daily scoop of news and/or tips in blog, pod and vid content marketing, SEO, tech, social media, general business news, content management systems, Joomla, website development, art, podcasting and video casting.
Curated by R.G. Riles
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6 Ways to Be More Compelling

6 Ways to Be More Compelling | In-Bound Marketer & Business Unbound | Scoop.it
Everyone has to sell something, most often themselves. Most pitches fall flat or offend. Here are six ways to make your offering compelling.
R.G. Riles's insight:

We don't think anyone in the marketing world is intentionally boring, so it would go without saying that any tip to be more compelling would be worth your while, right? Or is it more that you should already be compelling before entering the marketing business?  Hmm... chicken or the egg...

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GiveForward is Hiring an Art Director

GiveForward is Hiring an Art Director | In-Bound Marketer & Business Unbound | Scoop.it
GiveForward is hiring an art director. (Bueno!)  And we're giving away $1500 or free burritos for a year to anyone who refers us the person we hire (Super-Bueno!)   Please share this job descriptio...
R.G. Riles's insight:

We're huge fans of GiveForward and Ethan Austin - one lucky soul will be the new art director (in Chicago, I believe)... if someone inspires you with their artistic abilities, share this job with them.

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10 Things Really Amazing Employees Do

10 Things Really Amazing Employees Do | In-Bound Marketer & Business Unbound | Scoop.it
Here are ten traits that any great employer should recognize and reward instantly.
R.G. Riles's insight:

Don't know about you, but I've worked for a lot of bosses that wouldn't know a good employee if it hit them upside the head... now, a good employee would never do that, but you know what I mean! As you go forward in your own endeavors, you will one day be that boss and you should train yourself to be everything you wished your boss were!

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What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeffbullas's Blog

What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
The big question that is often asked about social media when it comes to investing money, resources and time is what is the return on investment?
R.G. Riles's insight:

"Social media’s value is not always captured by first-click or last-click attribution models. This value includes:

Brand awarenessCustomer loyaltyEngagement through social conversationsEngagement due to contentOffline channel transactionsPersonal referrals due to awesome content that adds value"
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The Secret to Creating Stellar Content Marketing | Heidi Cohen

The Secret to Creating Stellar Content Marketing | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
I’m often asked, “How do you continually create such great content without ever seeming to run out of ideas?” Like many of you, I didn’t grow up with a keyboard at my fingertips.
R.G. Riles's insight:

Heidi just keeps coming up with relevant, easy-to-folllow, yet detailed content - day in and day out. Being an "actionable marketing expert," as she proclaims, this consistency in content is key to her ability to make sure her website is in front of our face every single day. We always open her emails, and almost always share them!

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Study shows the most effective way to gain Twitter followers

Study shows the most effective way to gain Twitter followers | In-Bound Marketer & Business Unbound | Scoop.it
A recent study by the comp.social lab at the University of Georgia dissected 500 Twitter accounts and about half a million tweets to determine what was most effective to acquire Twitter followers.
R.G. Riles's insight:

But do you gain the right followers?  The members of your tribe? That's the key!

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Generating Leads With LinkedIn: What You Need to Know | Social Media Examiner

Generating Leads With LinkedIn: What You Need to Know | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social media marketing podcast 30: In this episode Stephanie Sammons shares tools and techniques that will help you attract leads and connect with business professionals.
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How Do You Keep Your Vision Alive

How Do You Keep Your Vision Alive | In-Bound Marketer & Business Unbound | Scoop.it
Marketing podcast with Martha Beck It's a tough enough thing to scratch out a vision for your business and perhaps even tougher to keep it alive.

Via John Jantsch
R.G. Riles's insight:

John Jantsch was the person whose books first got us interested in this business and we're "Keeping our Vision Alive" today because of his practical teachings. Cheers John!

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John Jantsch's curator insight, March 1, 2013 8:57 AM

A coaching session with Martha Beck!

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What most schools don't teach | Facebook

Facebook is a social utility that connects people with friends and others who work, study and live around them.

Via GrupoNeo
R.G. Riles's insight:

Yes, that and the fact that our school system was built for industrial commerce and not the "connection economy" - but baby steps, right?

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What comes after content marketing? Here are four ideas.

What comes after content marketing? Here are four ideas. | In-Bound Marketer & Business Unbound | Scoop.it
If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.
R.G. Riles's insight:

Content that learns... amazing idea.

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Philippe Trebaul's curator insight, February 28, 2013 1:05 AM
What comes after content marketing? Here are four ideas.

"If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole"...
What comes after content marketing? Here are four ideas. via @RGRiles http://sco.lt/...


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ImpactNEXT NYC 2013!

R.G. Riles's insight:

Chris Brogan - we can never say enough about this guy. His podcast absolutely rocks. He takes things to the next level and lets the many other marketing professionals handle the basics.  The Human Business Way, and this upcoming conference, named ImpactNEXT, are truly exceptional endeavors.  Check them both out.

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How B2B Marketers are Benefiting from Facebook | Social Media Examiner

How B2B Marketers are Benefiting from Facebook | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
B2B Facebook marketing story: Discover how a small B2B company successfully included Facebook in their social media marketing plan to get into a crowded market.
R.G. Riles's insight:

"B2B marketers: Facebook is your moon." - Michael Stelzner ... great stuff from www.socialmediaexaminer.com - consistently one of the best blog and podcast resources for people trying to learn about online marketing.

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Doug and Polly on Fox News Rising

Doug and Polly sit down with Derek James of Fox News Rising on FOX WCCB and talk about what it's like to work with your spouse.
R.G. Riles's insight:

We're sure nearly every couple talks about going into business together at some point in time.  Right?  Or is that just us?  Well, either way, here's one couple that has sucessfully done just that. Congrats Doug and Polly.

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This is one of my TOP secrets for success....

This is one of my TOP secrets for success.... | In-Bound Marketer & Business Unbound | Scoop.it
R.G. Riles's insight:

Live events?  Wha??  Ohhh, people still get together in person? Yes, that is a worthwhile endeavor and we're aspiring to do quite a bit more of it.

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Google exec discusses new value proposition for mobile marketing

Google exec discusses new value proposition for mobile marketing | In-Bound Marketer & Business Unbound | Scoop.it
Google exec Peter McAvoy discusses mobile and discovering the new value propositions available to small businesses.
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13 Steps to Create An Effective Promotional Calendar | Heidi Cohen

13 Steps to Create An Effective Promotional Calendar | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
Here are the thirteen steps to creating an effective promotional calendar.
R.G. Riles's insight:

Not sure what to write about in your blog today?  Use these steps to create a calendar that will help provide writing prompts with a theme and/or actionable end-goal in mind for your writing throughout the year. Just because you are on a schedule does not mean you can skip innovation and creativity, however!

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Seth's Blog: You already have permission

Seth's Blog: You already have permission | In-Bound Marketer & Business Unbound | Scoop.it
Just saying. You have permission to create, to speak up, and stand up. You have permission to be generous, to fail, and to be vulnerable. You have permission to own your words, to matter and to help. No need to...
R.G. Riles's insight:

We're big "Seth-Heads" at IBMktr. He has something quotable to say, nearly every day. This one is short and sweet, but true and poignant.

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Google+ Creates Sign-in: This Week in Social Media | Social Media Examiner

Google+ Creates Sign-in: This Week in Social Media | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social media news and new developments making social media marketing easier. (Facebook Graph Search, Google+ Sign-in, Facebook Custom Audiences)
R.G. Riles's insight:

This was an extremely important step for Google. This allows Gmail and Google+ users, who are becoming more and more weary of Facebook and all of the ads, to sign into a commerce site or application site using Google+ - which is excellent for the website owner, since most of the important demographic information and search habits of the Google+ user are then accessible to the website owner, who can use such information to target advertising and content.  Facebook and Twitter already allow this - we don't believe the best information comes from Twitter sign ins... right now, a website owner really wants the user to sign in with their Facebook account because of all the information that becomes accessible, including what is typically the best email address at which to reach the consumer. Google has just opened the door to be able to help website owners in a similar fashion.

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3 Free Killer Resources for Maximizing Social Advertising ROI: Top Lessons and Best Practices from JetBlue, Zappos, Fab.com, and More! #socialmedia

R.G. Riles's insight:

Here's some freebies... Digest all the information you can About marketing

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5 Tips and Tools for Designing a Stand-Out Presentation

5 Tips and Tools for Designing a Stand-Out Presentation | In-Bound Marketer & Business Unbound | Scoop.it

Most people who need to create an exciting presentation are not design experts. Fortunately, there are a number of really neat tools and websites that can assist you in creating a captivating, professional look for your slides.


Via Baiba Svenca, Jesus Alvarez desde www.sercompetitivos.com
R.G. Riles's insight:

Extremely important, especially now that we have websites where you're expected to upload your slide show so it can be examined in perpetuity! Great tips for eBook authors as well.

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Baiba Svenca's curator insight, February 28, 2013 1:19 PM

The article shares some helpful ideas about the importance of color in your design, making screenshots to illustrate a point, using an attractive font, constructing mind maps for organizing your story.

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No Sweat DIY Infographics

No Sweat DIY Infographics | In-Bound Marketer & Business Unbound | Scoop.it

Most of think about infographics as part of our marketing and communications tool box.  Therefore,  we want an end product that looks good, professional, and captures attention and if we lack graphic design chops  we turn to in-house graphic designers or hire professional designers..    I couldn’t agree more!

 

But there is another reason to consider “DIY” infographics – as a sense-making technique.    My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking about what it means.    For me, I need to see patterns and link it back to strategy and tactics.    And, there is no better way consolidate your insights by expressing them as DIY infographic.

 

Okay, now you’re probably getting stressed out thinking about today’s to do list, that report you have to write, and a day scheduled with back-to-back meetings – and probably think it takes days to create an infographic.   It doesn’t have to be that way.   You don’t have to be the world’s best artist to create a respectable infographic to help you make sense of your data, but it does take a little consideration and small amount of inspiration.   In “The Power of Infographics” Mark Smickilas offers some good recipes for creating your own infographics.     You need to start with data, audience, and time allocation.     For inspiration, check out this Pinboard of nonprofit infographics which will lead you to many more examples.    Now, comes the perspiration part.

 

 


Via DonorSnap
R.G. Riles's insight:

Those infographics that get published are pretty intimidating - both due to the density of material from a reader's perspective, but also from a professional who would like to regularly try this medium for content. Here's some tips how you can do it on your own. FYI, you can also use someecards.com to make your own humurous cards to increase engagement!

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In-Bound Marketer - Introduction by R.G. Riles

Founder R.G. Riles introduces his new venture, In-Bound Marketer, an online presence, marketing, and PR firm that works with nonprofit organizations and othe...
R.G. Riles's insight:

IBMktr is for the difference makers. Find us on almost every social media network and say hello! Better yet, let us know if you have a need for any of our services.

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The Anti-Blog Post to Writing Better Blog Posts.

The Anti-Blog Post to Writing Better Blog Posts. | In-Bound Marketer & Business Unbound | Scoop.it
You must get out of the echo chamber. Here's a personal view of how I escaped.
R.G. Riles's insight:

Echos. Echos. Echos.... Paraphrasing... Repurposing content. It's all the rage, right? How about writing something genuine that you actually want to write that also has some unique take or new information to offer? It's great to see a refereshing post like this.

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Marie Forleo’s B-School Client Stories

Marie Forleo’s B-School Client Stories | In-Bound Marketer & Business Unbound | Scoop.it
Meet graduates of Marie Forleo’s B-School and learn about the results they’ve created in their business and life.
R.G. Riles's insight:

Some amazing stories of people who "stepped into their power" and gave themselves permission to be themselves, and to live the life of their dreams.  Marie has done a lot for many women, and some men, but perhaps the most amazing story is the story of Tracey Ceurvels. We would encourage you to look up her story.  Also, when you visit this site, you would never believe it, but after months of shooting on multiple continents, Marie's crew was robbed and everything was gone - but she dusted off her boots and pulled this miracle together.  Admirable work, Marie!

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How to Ask for Car Donations | Fundraising Ideas and Events

How to Ask for Car Donations | Fundraising Ideas and Events | In-Bound Marketer & Business Unbound | Scoop.it
Just thinking about asking people to donate their cars can be intimidating. After all, you're asking your supporters to make a donation that's potentially worth
R.G. Riles's insight:

"One, Eight-Hundred, cars for kids.... K. A. R. S. cars for kids. 1-800-Kars4Kids, donate your car today!"... c'mon, you know you've heard this commercial, right?  Well, your nonprofit can take advantage of auto-donations as well.  Here's a great introduction for you.

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