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In-Bound Marketer & Business Unbound
Daily scoop of news and/or tips in blog, pod and vid content marketing, SEO, tech, social media, general business news, content management systems, Joomla, website development, art, podcasting and video casting.
Curated by R.G. Riles
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“You’re Creeping Me Out!” The Dark Side of Social Networking

“You’re Creeping Me Out!” The Dark Side of Social Networking | In-Bound Marketer & Business Unbound | Scoop.it
Social media is great for making new friends, but it also attracts the creeps.
R.G. Riles's insight:

Social Media and Content Marketing Heroes are people too! Etiquette for friending your favorite online presence.

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The Top 14 Most Influential Inbound Marketing Blogs

The Top 14 Most Influential Inbound Marketing Blogs | In-Bound Marketer & Business Unbound | Scoop.it
A compilation of the most influential inbound and digital marketing industry blogs you should be reading.
R.G. Riles's insight:

What influential blogs do you feel are missing from this "top 14"? We can think of a few, including some in this list that are maybe more thought-provoking than actually actionable. Nice list to be acquainted with, however!

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Beaten by Self Sabotage? Here’s How to Stop TODAY

Beaten by Self Sabotage? Here’s How to Stop TODAY | In-Bound Marketer & Business Unbound | Scoop.it
The secret to getting paid to doing what you love is to love what you do. Here’s how to get out of your own way, and start today.
R.G. Riles's insight:

We love us some "SocialTriggers" and, of course, some "MarieTV"... if you're looking for content that's actionable, including interviews and discussions with folks you might never have equated with the marketing world, you should give the Social Triggers podcast a try.

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10 Reasons Writers Should Claim Their Google Authorship Markup

10 Reasons Writers Should Claim Their Google Authorship Markup | In-Bound Marketer & Business Unbound | Scoop.it
To say Stephen King is prolific is a gross understatement. Since he published his first novel (Carrie) back in 1973, he's written over 70 more. Early in
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What's Your Organization's One Metric That Matters?

What's Your Organization's One Metric That Matters? | In-Bound Marketer & Business Unbound | Scoop.it
Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social
R.G. Riles's insight:

It's hard to pay attention to a ton of stats and apply what they teach us. But, we can always pick out the most important metric, and apply what we learn from that, right? Great article here. Thanks, Beth!

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Contagious: Viral marketing secrets revealed by Ivy League professor

Contagious: Viral marketing secrets revealed by Ivy League professor | In-Bound Marketer & Business Unbound | Scoop.it
What makes content go viral? Ivy league professor Jonah Berger reveals a simple framework that works in his new book Contagious: Why Things Catch On.
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The Twitter Tool I Can't Do Without | Jeffbullas's Blog

The Twitter Tool I Can't Do Without | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
What is one Twitter tool you can use to improve your social media effectiveness? When I started with Twitter it was great to see people start to retweet my content.
R.G. Riles's insight:

Similar to Scoop.it, but dedicated to making your Twitter-feed a more compelling "follow."  I like that you can also ensure that the blogger/tweeter, etc. gets mentioned in the post. I haven't found a way to do this in Scoop.it just yet.

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A new way to judge non-profits: Dan Pallotta at TED2013

A new way to judge non-profits: Dan Pallotta at TED2013 | In-Bound Marketer & Business Unbound | Scoop.it

Dan Pallotta created two huge charity initiatives — AIDS Rides bicycle journeys and Breast Cancer 3-Day events. These initiatives raised $108 million for HIV/AIDS and $194 million for breast cancer. Both had their best years in 2002 … and then Pallotta’s nonprofit went out of business.

 

In the final session of TED2013, Pallotta shares why that happened: Major sponsors pulled out following a slew of bad press over the idea that his organization was investing 40% of their gross into recruitment and customer service. The backlash came from our basic — and wrong — cultural understanding of charity.

 

“What we know about charity and the nonprofit sector is undermining the causes we believe in and our desire to change the world,” says Pallotta. We expect businesses and nonprofits to use “two separate rulebooks,” he suggests.

 

“Business will move the mass of humanity forward, but will always leave behind that 10% of the most disadvantaged and unlucky,” he says — which is why we need philanthropy and nonprofits. But couldn’t the nonprofit sector use the same strategies as the business world to grow their profits and give more money to the needy? After all, says Pallotta, “How do you monetize the prevention of violence against women?”

 

The nonprofit sector as we know it isn’t working. In the United States, poverty has been stuck at 12% for the last 40 years. Homelessness has not been solved in any major city, and we have no cure for cancer.

 


Via DonorSnap
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DonorSnap's curator insight, March 5, 2013 2:11 PM

I think Dan makes some important points in this talk. Are we so afraid that we will lose funding if we don't do what it takes to get our cause known? We still have massive global concerns and hundreds of thousands of noprofits. Yet, we cannot solve major issues. Is it because being a nonprofit has stop us in this hurdle?

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Social Media Marketing (SMM) PLAN: Why Your Business Needs It

Social Media Marketing (SMM) PLAN: Why Your Business Needs It | In-Bound Marketer & Business Unbound | Scoop.it

Social Media Marketing http://t.co/NVCv7bQlOA


Via GrupoNeo
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Blogs Outrank Social Networks for Consumer Influence: New Research | Social Media Examiner

Blogs Outrank Social Networks for Consumer Influence: New Research | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.”
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8 Things You Didn’t Know About Facebook | Jeffbullas's Blog

8 Things You Didn’t Know About Facebook | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
Comscore have just released their latest report "The 2010 Digital Year In Review" and it makes interesting reading and it answers many questions including

How are people spending their digital media consumption time?
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Data-Informed, Not Data Driven

Data-Informed, Not Data Driven | In-Bound Marketer & Business Unbound | Scoop.it
Flickr Photo by neoporcupineYesterday, I had the pleasure of doing a webinar on measurement and nonprofit for Kivi at the Nonprofit Marketing Guide. One of the questions I was asked, ”Why Data
R.G. Riles's insight:

If you're in the nonprofit world, you had better follow Beth Kanter everywhere you can. She is THE thought leader for this group.

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Definitive Guide to Marketing Metrics and Marketing Analytics – Marketo

Definitive Guide to Marketing Metrics and Marketing Analytics – Marketo | In-Bound Marketer & Business Unbound | Scoop.it
Designed for marketing professionals, this guide shows you how to get buy-in from C-level executives with ROI reporting and forecasting.
R.G. Riles's insight:

Effective use of metrics to perfect methods & syntax, and to figure out just what that customer is looking for - will certaily separate the artist from the noise-maker in the long-run.

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Recite

Recite | In-Bound Marketer & Business Unbound | Scoop.it
Recite
R.G. Riles's insight:

One of our favorite attention-grabbing tricks is to create our own "SomeEcards".... add this little nugget of a site to the same category. Folks, Google+ is already extremely visual, and Facebook is following suite - our engaging content could use a bit of visual "sprucing" now and then, couldn't it? Check out recite.com and try it out!

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How to Make Your Facebook Contests Stand Out | Social Media Examiner

How to Make Your Facebook Contests Stand Out | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Facebook contests: How to get your audience engaged and excited about your brand, and how to better track participation and engagement.
R.G. Riles's insight:

We use many contests and the "turnout" or "engagement" is never quite what we had hoped it would be. Rachel Sprung put together a strong case for running FB contests, and gives some tips we'll certainly be utilizing soon.

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our Smart Strategies to Help You Engage With More of The Right People on LinkedIn | Jeffbullas's Blog

our Smart Strategies to Help You Engage With More of The Right People on LinkedIn | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
If you’re on LinkedIn, you’re a member of the world’s largest business networking site for professionals.
R.G. Riles's insight:

Look, if you're a business to business (B2B) operation, you had better get yourself on LinkedIn and start taking tips like these to grow a network of individuals and brands that either have a need for what you bring to the table, or have the complimentary services and connections to help you for strategic alliances and actually get down to business (rather than collecting "likes" and followers - aka fools gold).

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Start Following Your Dreams, Stop Worrying About What You're 'Supposed To Do'

Start Following Your Dreams, Stop Worrying About What You're 'Supposed To Do' | In-Bound Marketer & Business Unbound | Scoop.it
In elementary school I could not imagine why I was being tortured by Latin or math, and, as a crashee, I had a twisted perception of soccer.But I loved starting things, especially newspapers. Once I
R.G. Riles's insight:

Difference-Makers!

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15 Most Popular Online Fundraising Sites | Fundraising Ideas and Events

15 Most Popular Online Fundraising Sites | Fundraising Ideas and Events | In-Bound Marketer & Business Unbound | Scoop.it
15 most popular online fundraising services.
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3D Printing Will Impact Business In A Big Way

3D Printing Will Impact Business In A Big Way | In-Bound Marketer & Business Unbound | Scoop.it
Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. It will be a long while before anyone and everyone can effectively hit a "make" button as easily as...
R.G. Riles's insight:

Wow, thank you, Mitch Joel. We had not realized that 3-D printing was poised to make a big impact (albeit on a "micro" scale) in the very near future. Very interesting piece and, yes, it does make good business sense to think that people would want to "print" their own replacement parts! (especially when the remote breaks!)

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A Tool For Finding Free Vectors, Stock Photos And PSD Files!

A Tool For Finding Free Vectors, Stock Photos And PSD Files! | In-Bound Marketer & Business Unbound | Scoop.it
Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.

Via Mark Strozier
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jm gif's curator insight, April 25, 2013 4:58 AM

Very usefull! reduce the time of your workload.

Dawn Matheson's curator insight, June 8, 2013 3:56 PM

There is always a need to find images to add to your blog posts ... what a resource this is, with MILLIONS of free photos and vector files.

Sarah Tucker's curator insight, June 12, 2013 5:37 AM

Fabulous, concise artilcle on sourcing free images for e-learning design

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The Paradox Of New Vs. Old SEO

The Paradox Of New Vs. Old SEO | In-Bound Marketer & Business Unbound | Scoop.it

"SEO is at a crossroads. Everything in the search industry is continually changing: Google is rolling out new algorithms, tools, and products; Bing is partnering with Facebook in ever more interesting ways; SEO toolsets are being forced to change.

 

Yet, there’s a paradox that exists amidst this feverish pace of change: classic, boring, “old SEO” is still what works best".

 

Read More: http://searchengineland.com/the-paradox-of-new-vs-old-seo-148941


Via Antonino Militello
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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytell

Via Stefano Principato
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3D Printing Will Impact Business In A Big Way

3D Printing Will Impact Business In A Big Way | In-Bound Marketer & Business Unbound | Scoop.it
Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. It will be a long while before anyone and everyone can effectively hit a "make" button as easily as...
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10 Ways to Use Social Media to Promote an Event | Social Media Examiner

10 Ways to Use Social Media to Promote an Event | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social media event promotion: Discover 10 creative ways to use social media to promote your offline and online events.
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Want To Be Taken Seriously? Become a Better Writer

Want To Be Taken Seriously? Become a Better Writer | In-Bound Marketer & Business Unbound | Scoop.it
The number of poorly written emails, resumes and blog posts I come across each month is both staggering and saddening. Grammar is off. There are tons of misspellings. Language is much wordier or more
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