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In-Bound Marketer & Business Unbound
Daily scoop of news and/or tips in blog, pod and vid content marketing, SEO, tech, social media, general business news, content management systems, Joomla, website development, art, podcasting and video casting.
Curated by R.G. Riles
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Mixed Links for Nonprofit Marketers and Fundraisers

Mixed Links for Nonprofit Marketers and Fundraisers | In-Bound Marketer & Business Unbound | Scoop.it
Hope everyone had a good week. Let’s have some Mixed Links! Today is the LAST DAY the 2013 DoGooder Video Awards will take submissions. The DoGooder Awards recognize the creative and effective use of video in promoting social good.
R.G. Riles's insight:

Many great tips and links. Did you know that the DoGooder Video Award submissions are due today?

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Cracking The Code To Inbound Marketing Requires A Focus On Numbers

Cracking The Code To Inbound Marketing Requires A Focus On Numbers | In-Bound Marketer & Business Unbound | Scoop.it
If you want to make inbound marketing work for your business you need to focus on the marketing analytics.
R.G. Riles's insight:

Analytics are a bit like brushing your teeth.... Necessary! good tips inside.

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Want to Advertise Online? Google Grants Give Back to NonProfits | VR Marketing Blog

Want to Advertise Online? Google Grants Give Back to NonProfits | VR Marketing Blog | In-Bound Marketer & Business Unbound | Scoop.it
Do you have a nonprofit organization? Are you looking to find ways to promote your mission and initiatives? Google has a nonprofit edition of Google Adwords (Google’s pay per click advertising platform) called Google Grants.
R.G. Riles's insight:

Did you know that Google is offering so much to help nonprofits get off the ground? Grants, free advertising, and more. Check it out!

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How Can Your Business Benefit From Pinterest’s New Analytics Tool? | Jeffbullas's Blog

How Can Your Business Benefit From Pinterest’s New Analytics Tool? | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
Pinterest’s analytics are definitely a step in the right direction for bloggers, businesses and organizations wanting to find out what people are pinning from their websites. Let’s take a look at how you can make this tool work for you.
R.G. Riles's insight:

Once again, the social tool that's a bit difficult to harness, unless you sell actual products (business 2 consumer, B2C).

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My First Quarterly Shipment! (Plus: Live Event 3/28, Merrell Winners)

My First Quarterly Shipment! (Plus: Live Event 3/28, Merrell Winners) | In-Bound Marketer & Business Unbound | Scoop.it
Screenshot of my first video "letter" to Quarterly subscribers. Roughly 2-3 weeks ago, my first Quarterly package shipped out to subscribers, including many of you. The theme of my Quarterly mailin...
R.G. Riles's insight:

For social media content marketers who are looking for "outside the box" ways of strategizing, thinking, delivering, etc... Tim Ferriss is one to follow. Check out this video and blog entry that came in yesterday.

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3 steps to selling more

3 steps to selling more | In-Bound Marketer & Business Unbound | Scoop.it
If you’re selling products and services, chances are you want to sell more of it. Here are 3 steps to selling more products and services online.
R.G. Riles's insight:

We're huge fans of Derek Halpern. He's not just a talking head of the marketing world - he's a terrific salesman and does a lot of studying to get to the psychological essence of why people make decisions and how to use that to a marketer or salesman's advantage. Check out the video in this link.

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Pinterest Analytics: This Week in Social Media | Social Media Examiner

Pinterest Analytics: This Week in Social Media | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social media news and new developments making social media marketing easier. (Latest Facebook Timeline update, Pinterest Web Analytics, Google Reader)
R.G. Riles's insight:

The unwieldy, "not sure quite how I use this for my business," site, Pinterest, has taken yet another step to increase it's utility for businesses and brands. Also inside, news about Facebooks new look and what it means for marketers.

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How to Use SlideShare to Generate Leads | Social Media Examiner

How to Use SlideShare to Generate Leads | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
SlideShare for lead generation: Here's how to use SlideShare as part of your visual content marketing strategy.
R.G. Riles's insight:

We've always thought it was cool to share you slides on SlideShare - but now we actually see some SEO value, and email list value - not to mention adding another form of your content for an increased chance at virality.

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Nonprofit Social Media Measurement: Tools and Tips for Tracking

Nonprofit Social Media Measurement: Tools and Tips for Tracking | In-Bound Marketer & Business Unbound | Scoop.it
What are nonprofits measuring in order to understand whether our social media engagement activities are getting us what we want and need to achieve our missions?
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Inbound Marketing and the Purchase Loop

Inbound Marketing and the Purchase Loop | In-Bound Marketer & Business Unbound | Scoop.it
How inbound or digital marketing adapts to the principals of the purchase loop, created far before the internet was invented
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10 Ways to Integrate Vine into your Social Media Marketing Strategy - Search Engine Journal

10 Ways to Integrate Vine into your Social Media Marketing Strategy - Search Engine Journal | In-Bound Marketer & Business Unbound | Scoop.it
There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already
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FTC Compliance in Social Media: Do’s, Don’ts and Tips for Marketers | Business 2 Community

FTC Compliance in Social Media: Do’s, Don’ts and Tips for Marketers | Business 2 Community | In-Bound Marketer & Business Unbound | Scoop.it
As marketers, we’re tasked with staying current on the ever-evolving social tools/apps/platform enhancements that relate to our industry. Let’s face
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5 Creative Ways to Use LinkedIn Company Pages | Social Media Examiner

5 Creative Ways to Use LinkedIn Company Pages | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
LinkedIn Company Pages: Here's how a number of larger brands are creatively using their LinkedIn company pages, and some of them are doing cool things.
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Top 10 Questions & Answers About Inbound Marketing | Business 2 Community

Top 10 Questions & Answers About Inbound Marketing | Business 2 Community | In-Bound Marketer & Business Unbound | Scoop.it
Here they are – answers to the questions we get most often about Inbound Marketing! 1. How much does Inbound Marketing cost? It depends on a number of
R.G. Riles's insight:

These are questions we are asked all the time. We'll post our on FAQ sometime soon. For now, these are great questions and answers about inbound marketing. Hit us up if you have additional questions or if you want clarification on one of the answers in this article!

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Katya's Non-Profit Marketing Blog

Katya's Non-Profit Marketing Blog | In-Bound Marketer & Business Unbound | Scoop.it
R.G. Riles's insight:

nonprofits, when Guy Kawasaki gives you tips, they're usually worth their weight in gold.  Check it out!

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They Begged Me Not to Write This… Twitter Headlines to Change your Life | Jeffbullas's Blog

They Begged Me Not to Write This… Twitter Headlines to Change your Life | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
Good headlines are the lifeblood of a successful Twitter campaign. Studies have shown that you can increase your conversion rate on a link by 73% if you use a compelling headline. So here’s how to create headlines that will captivate readers.
R.G. Riles's insight:

THE Jeff Bullas comes through with even more great reasons to write compelling headlines, and a few ways to go about it!

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A plan to challenge the Facebook monopoly

A plan to challenge the Facebook monopoly | In-Bound Marketer & Business Unbound | Scoop.it
Facebook is the biggest media entity in the world and seemingly unstoppable. Or ... is it?
R.G. Riles's insight:

Specialization is the key to grabbing a tribe out of the abundance! Early adopters are the goal and the gold of new platform creators!

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10 Reasons to Pick Up the Phone Now

10 Reasons to Pick Up the Phone Now | In-Bound Marketer & Business Unbound | Scoop.it
Today fewer people get on the phone, preferring to text, chat, and e-mail. Here are 10 scenarios where a live voice is still the best option.
R.G. Riles's insight:

Sometimes, even though we advocate a mostly automated, fully internet-bound system of marketing - it does just make up the sense to pick up the phone. Especially, as Kevin Daum of Inc. 5000 says, "when you're hot!"

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What If I Can’t Afford Inbound Marketing? | Business 2 Community

What If I Can’t Afford Inbound Marketing? | Business 2 Community | In-Bound Marketer & Business Unbound | Scoop.it
A recent thread in a LinkedIn group discussed clients that can't afford higher-level inbound marketing retainers. What, the poster asked, could he offer a
R.G. Riles's insight:

We could offer quite a bit to our difference making and nonprofit customers for a retainer of $500 per month, quite honestly, so we don't think there are many agencies that cannot afford Inbound Marketing. We believe you can't afford to NOT have an on-going In-Bound Marketing strategy/campaign. Want to talk about what we can do? Read this article first and if it all sounds like too much, talk to us!

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Facebook Works to Incorporate Hashtag

Facebook Works to Incorporate Hashtag | In-Bound Marketer & Business Unbound | Scoop.it
Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics.
R.G. Riles's insight:

What do you think - about time? Or, "oh gosh, not more of those hideous hashtags!"

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10 Ways to Support Your Content Marketing [Research] | Heidi Cohen

10 Ways to Support Your Content Marketing [Research] | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
In today’s dynamic landscape where people use social media and mobile to communicate, many marketers overlook the potential of email, the original digital social media that allows for two-way communication with your audience.
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Marketing Your Nonprofit to Audiences that ACTUALLY Matter

Marketing Your Nonprofit to Audiences that ACTUALLY Matter | In-Bound Marketer & Business Unbound | Scoop.it
This is a bit of a tough-love post. The nonprofit sector has lots of hard-working people trying their gosh-darn best to create social change. And, yet, there are still far, far, far too many organi...
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24 Inbound Marketing Quotes to Inspire You

24 Inbound Marketing Quotes to Inspire You | In-Bound Marketer & Business Unbound | Scoop.it
Looking for some inspiration, check out these 24 inbound marketing quotes from people like Marcus Sheridan and Gary Vaynerchuck.
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Social Media is Mass Media

Social Media is Mass Media | In-Bound Marketer & Business Unbound | Scoop.it
During the past couple of years increasing numbers of commentators form the academic and commercial sectors have begun to realize that social media is mass media.
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The Future of Social Media Marketing According to HubSpot's CMO

The Future of Social Media Marketing According to HubSpot's CMO | In-Bound Marketer & Business Unbound | Scoop.it
Learn what the future of social media might be -- in just 6 words -- according to CMO Mike Volpe of HubSpot.
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