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In-Bound Marketer & Business Unbound
Daily scoop of news and/or tips in blog, pod and vid content marketing, SEO, tech, social media, general business news, content management systems, Joomla, website development, art, podcasting and video casting.
Curated by R.G. Riles
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7 Key Steps to Creating an Awesome Infographic | Jeffbullas's Blog

7 Key Steps to Creating an Awesome Infographic | Jeffbullas's Blog | In-Bound Marketer & Business Unbound | Scoop.it
Images, photos and infographics are some of the key media elements to content curation and creation that creates attention and flows easily across a social sharing web. You need to ask the question.
R.G. Riles's insight:

Do you enjoy infographics? If so, do you want to see more of them here? We can take some time to create our own, and this article by the excellent Jeff Bullas shows you how to do the same!

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The Launch and Learn Method

The Launch and Learn Method | In-Bound Marketer & Business Unbound | Scoop.it
R.G. Riles's insight:

There is no substitute for raw experience. Do you sometimes ask for forgiveness instead of permission? We're huge on Mr. Chris Brogan (humanbusinessworks.com) and you should be as well. His posts tend to be lengthy, but have some humor and are loaded with terrific content, SEO, and general web design information.

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Facebook's updated search tool brings local social marketing opportunity

Facebook's updated search tool brings local social marketing opportunity | In-Bound Marketer & Business Unbound | Scoop.it
Facebook's 'nearby' tool now goes by 'local search,' which will help spread awareness of the feature's functionality.
R.G. Riles's insight:

Have a locally-focused organization or business? What type of information would you like to hear from us? We think this might be of interest to you - Google+ has been the best platform for local businesses, due to maps and search. Well, now Facebook has Graph Search, which is an amazing search engine, and creates excllent opportunity for the local organization to begin expending more effort on Facebook campaigns, with better returns!

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Inbound marketing your competitive advantage - the content marketin...

INBOUNDMARKETING:Your SecretWeapon.Kieran Flanagan, Marketing Director (EMEA) @ HubSpot@searchbrat kflanagan@hubspot.com
R.G. Riles's insight:

How do you feel about slideshows? Will you check them out if we share them? HubSpot is at the center of the inbound and content marketing revolution. They specialize in automated systems that are pricey. Our recommendation is to expunge as much info from them as you can, and use an agency built for your organization, such as In-Bound Marketer. These 73 slides (by the way, SlideShare = very hot) are going to give you as much information as you can possibly take in on the subject of inbound marketing.

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10 Facebook Content Pitfalls | Business 2 Community

10 Facebook Content Pitfalls | Business 2 Community | In-Bound Marketer & Business Unbound | Scoop.it
We have discussed the importance of engaging Facebook content on a number of occasions at this stage. We also know that images are the most effective way to
R.G. Riles's insight:

10 Pitfalls we see all the time. What are some other Facebook marketing tactics that you've grown tired of or that make you just want to shake your head? Engagement is important. However, the right audience and content pertinent to your brand are equally, if not more important!

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Facebook confirms ads coming to the 'Home' screen

Facebook confirms ads coming to the 'Home' screen | In-Bound Marketer & Business Unbound | Scoop.it
It did not take long for the parodies to start rolling out about Facebook Home. It also did not take long for reports to confirm Facebook adding ads to the Hom
R.G. Riles's insight:

This is how a company triples it's ad revenue projections... pay attention if you're considering Facebook Home !

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How to Find the Best Content to Share on Social Media

How to Find the Best Content to Share on Social Media | In-Bound Marketer & Business Unbound | Scoop.it
Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content.
R.G. Riles's insight:

Until our blog is up and running, we rely almost solely on curating content to keep you engaged with our brand. So, while it pains us to reveal some of the secret sauce - here it is. Great tips from Andrea Vahl on how to find the best content to share with your tribe.

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Most consumers don't trust brands in social media (Research) Social media agency | FreshNetworks London

Most consumers don't trust brands in social media (Research) Social media agency | FreshNetworks London | In-Bound Marketer & Business Unbound | Scoop.it
Only 10% of European consumers trust posts by brands in social media sites like Facebook or Twitter. How can brands rebuild consumer trust?
R.G. Riles's insight:

We believe in 3 types of currency: 1) Cash; 2) Trust; and 3) Referral... this article speaks to why we need to take care when interacting with our customers that we remember #2 before we hit them up for #1 or #3. If you're always selling, they're not going to trust you with their free-time and social media space!

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The Secret Guide to Video and SEO

The Secret Guide to Video and SEO | In-Bound Marketer & Business Unbound | Scoop.it
If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one.
R.G. Riles's insight:

A big thanks to the KISSmetrics blog for such a detailed article with amazing facts. If you use video, or plan to (why wouldn't you), this is a must-read.

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Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) | In-Bound Marketer & Business Unbound | Scoop.it
Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at Bran...
R.G. Riles's insight:

Invaluable resource - whether you are attempting to raise funds through Kickstarter, or simply trying to raise awareness and build a solid foundation before you kickoff your next program!! As usual, many tools (spreadsheets, templates, etc.) are provided in the article.

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5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner

5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social media measurement: learn about five platforms to help you measure your social media efforts.
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The Key to Creating Content that Resonates with Your Audience

The Key to Creating Content that Resonates with Your Audience | In-Bound Marketer & Business Unbound | Scoop.it
A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instrument
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Twitter Updates Its Mobile Apps To Support New Twitter Cards

Twitter Updates Its Mobile Apps To Support New Twitter Cards | In-Bound Marketer & Business Unbound | Scoop.it
Those new Twitter Card formats that the company just announced last night? They’re coming to Twitter’s mobile apps and mobile.twitter.com.
R.G. Riles's insight:

What is a Twitter Card? Well, we'll let Matt McGee explain them to you, but they seem to be the next big thing, since Vine, on Twitter. What kind of innovative content marketing do you think you could create through this medium?

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Global Social Media Leader at Ford, Scott Monty, on Marketing Made Simple TV at Social Media Camp NYC | Business 2 Community

Global Social Media Leader at Ford, Scott Monty, on Marketing Made Simple TV at Social Media Camp NYC | Business 2 Community | In-Bound Marketer & Business Unbound | Scoop.it
Scott Monty Check out this LIVE HD show in which @scottmonty of Ford is interviewed in front of a live studio audience at #socialmediacampNYC by show
R.G. Riles's insight:

Would you like more video and/or content about how the big, big brands and their high-paid executives are navigating the current social landscape and planning for the future? Have a look at this video here, and let us know!

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Infusion and Inspiration–Some Creative Ideas to Make Your Social Media Campaigns Stronger | Business 2 Community

Infusion and Inspiration–Some Creative Ideas to Make Your Social Media Campaigns Stronger | Business 2 Community | In-Bound Marketer & Business Unbound | Scoop.it
From Boring to Brilliant Everything in life needs to be re-energized once in awhile if it’s going to last. A car company has to innovate and create a new
R.G. Riles's insight:

Have you seen any blogs or social media marketing messages that excited you or made you laugh lately? Point us in the right direction if so (leave link here).

 

This is a well-constructed article from Alexander Vesia. Getting bored of the marketing messages you see out there? Don't be that message! Your message should never get tired, though your audience may ebb and flow anyhow. We're all in this for the long run - short-term blips on the map are not the goal of the savvy inbound marketer.

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5 Tips for Inbound Marketing Success

5 Tips for Inbound Marketing Success | In-Bound Marketer & Business Unbound | Scoop.it
Are you seeing success with your inbound marketing campaign? If not, you might be missing the mark when it comes to blogging and nurturing your leads.
R.G. Riles's insight:

We love lists that are smaller than 7 or 10 things! Also, these 5 tips are the very basics you need to know if you want to be successful at inbound and/or content marketing. Do you find these kind of articles helpful, or do you want more advanced information?

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inbound marketing / content marketing services to help you get found

inbound marketing / content marketing services to help you get found | In-Bound Marketer & Business Unbound | Scoop.it
inbound marketing / content marketing services to help you get found
R.G. Riles's insight:

Quick explanation of inbound marketing and content marketing - and why you need them. When you're done reading, come talk to us! :)

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11 Actionable Blogging Tips to Make Content Findable | Heidi Cohen

11 Actionable Blogging Tips to Make Content Findable | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content? Without your realizing it, the best parts of your content can be hidden and difficult to find.
R.G. Riles's insight:

"Actionable" should be Heidi Cohen's middle name. Yes, you can take action on all 11 of these tips... TODAY!

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Small Biz Social Friday: 4 Ways to Start Building a Community on Facebook - SociallyStacked - Everything Social for Small Businesses and Agencies

Small Biz Social Friday: 4 Ways to Start Building a Community on Facebook - SociallyStacked - Everything Social for Small Businesses and Agencies | In-Bound Marketer & Business Unbound | Scoop.it
R.G. Riles's insight:

Everyone wants to know how to crack the "Facebook Code."  These tips apply to all brands either on Facebook, or attempting to get onto Facebook. While the content is somewhat basic, we're here to teach the beginners as well as the advanced!

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12 LinkedIn Branding Tips For Small Businesses

12 LinkedIn Branding Tips For Small Businesses | In-Bound Marketer & Business Unbound | Scoop.it
Linked is one of the most widely used social networks with an ever-growing user-base. LinkedIn profiles and company pages also rank high on Google. Small businesses can take advantage of LinkedIn t...
R.G. Riles's insight:

Concise with EXCELLENT marked up screen shots to demonstrate the best small business tips for LinkedIn.

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Celebrate Valentine’s Day With These 46 Peeps Around the World

Celebrate Valentine’s Day With These 46 Peeps Around the World | In-Bound Marketer & Business Unbound | Scoop.it
I'd like to celebrate this global day of love by showing some love to these special peeps in my community.
R.G. Riles's insight:

Fantastic list of social media and content marketing personalities that you should be tracking and interacting with.

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Video Content Marketing: Are You A Super Star? | Heidi Cohen

Video Content Marketing: Are You A Super Star? | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users.
R.G. Riles's insight:

Creating video content is both, easier and harder than you think. We'd encurage you to give it a shot, however, because there's almost no better way for your followers to feel like they know you than to speak to them through video!

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Why You Should Fire Yourself

Why You Should Fire Yourself | In-Bound Marketer & Business Unbound | Scoop.it
What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it? That's the question Alex, a freelanc
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