Most of think about infographics as part of our marketing and communications tool box. Therefore, we want an end product that looks good, professional, and captures attention and if we lack graphic design chops we turn to in-house graphic designers or hire professional designers.. I couldn’t agree more!
But there is another reason to consider “DIY” infographics – as a sense-making technique. My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking about what it means. For me, I need to see patterns and link it back to strategy and tactics. And, there is no better way consolidate your insights by expressing them as DIY infographic.
Okay, now you’re probably getting stressed out thinking about today’s to do list, that report you have to write, and a day scheduled with back-to-back meetings – and probably think it takes days to create an infographic. It doesn’t have to be that way. You don’t have to be the world’s best artist to create a respectable infographic to help you make sense of your data, but it does take a little consideration and small amount of inspiration. In “The Power of Infographics” Mark Smickilas offers some good recipes for creating your own infographics. You need to start with data, audience, and time allocation. For inspiration, check out this Pinboard of nonprofit infographics which will lead you to many more examples. Now, comes the perspiration part.