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Search and Social, What Marketers Need to Know About the Changing Landscape | Social Media Examiner

Search and Social, What Marketers Need to Know About the Changing Landscape | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Social Media Marketing podcast 28: In this episode Lee Odden shares insights into the world of SEO and content marketing.
R.G. Riles's insight:

The Social Media Marketing podcast is either #1 or #2 on our list of favorite podcasts, which are most useful and most entertaining in the new marketing world - aka the new "connection economy."  Check this one out, which is an interview of Lee Odden, author of "Optimize:  how to Attract and Engage More Customers by Integrating SEO [Search Engeing Optimization], Social Media and Content Marketing."

 

Right up our alley!

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In-Bound Marketer & Business Unbound
Daily scoop of news and/or tips in blog, pod and vid content marketing, SEO, tech, social media, general business news, content management systems, Joomla, website development, art, podcasting and video casting.
Curated by R.G. Riles
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7 Tips for Making Your Blog a Content Marketing Magnet | Social Media Examiner

7 Tips for Making Your Blog a Content Marketing Magnet | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Blogging strategy: Here's how to make your blog an accountable part your content marketing plan and what you need to achieve this.
R.G. Riles's insight:

Although there's a lot to having a fantastic blog, Heidi tends to take the steps and make them simple. She's one of our top follows for reliable, actionable content. Check it out.

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Writing An Ebook: Five Writing Lessons I Learned From My First Go-Around

Writing An Ebook: Five Writing Lessons I Learned From My First Go-Around | In-Bound Marketer & Business Unbound | Scoop.it
  If you've read my most recent income report, you know that I just completed my first ever ebook. And many lessons were learned along the way--from the writing perspective, the marketing pers...
R.G. Riles's insight:

Did you know that In-Bound Marketer writes eBooks as part of most clients' inbound marketing strategy? Find out how to write your own in this article! Please note that this article is geared towards the novella-style writer, but has useful tips for the "How-To" and "Intro to.." style books as well!

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Seth's Blog: Avoiding the custom bully

Seth's Blog: Avoiding the custom bully | In-Bound Marketer & Business Unbound | Scoop.it
Here's the thing: no matter how much you paid for your ticket, you never bother to even try bullying the conductor or the gate agent to get your train or plane to leave a few minutes later. It leaves when...
R.G. Riles's insight:

Put together a solid proposal and contract at the beginning of the relationship or project, discuss not just your own expectations, but client expectations, and manage your client's expectations so that you both feel great about the work that is being done.

 

Godin is share-able on most days, but I love this point about how we tend to bend over backwards, and that guilt/feeling that the "extras" should be included as great customer service. 

 

What's your feeeling on the topic?

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Growing Your Nonprofit With Digital Marketing | Fathom

Growing Your Nonprofit With Digital Marketing | Fathom | In-Bound Marketer & Business Unbound | Scoop.it
Nonprofits can engage potential supporters and increase donations through digital marketing. Visit our blog for more information on nonprofit marketing.
R.G. Riles's insight:

What would you consider essential in the marketing and operations of a nonprofit? Fundraising? Outreach? Interesting how operations and marketing  cross-over and become one in some instances.

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Inbound Marketing: The Users’ Experience

Inbound Marketing: The Users’ Experience | In-Bound Marketer & Business Unbound | Scoop.it
We blog quite a bit about buyer personas here at Weidert Group’s world headquarters – how they help you more fully understand your target’s buying behaviors, what types of information they want as they look for products and services, what motivates...
R.G. Riles's insight:

Design with your user in mind. Know what your customer will go through before making a donation, purchase, etc. Check out this "buyer's" perspective of the inbound marketing funnel!

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Facebook Home is following Microsoft in putting you and your friends first

Facebook Home is following Microsoft in putting you and your friends first | In-Bound Marketer & Business Unbound | Scoop.it
The idea of putting the information you care about most onto your phone's home screen and lock screen doesn't originate with Facebook Home. It comes from Microsoft.
R.G. Riles's insight:

Do you know what Facebook Home is? Have you used it?

 

Assuming most of you will answer, "no," we'v shared this excellent article which spells out exactly what Facebook's new Android app does, and why it's good for you and your social friends!

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Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media? | In-Bound Marketer & Business Unbound | Scoop.it
Does social media size matter? No. Yes. You decide.
R.G. Riles's insight:

Absolutely! Not! (gotcha!). Well, what would you guess off hand? Does the number of followers or likes really matter? If not, what does matter?

 

In our experience an opinion, we'd rather have 10 "likes" who actively engaged with our content, than to have 100 who did nothing with our content. Luckily, starting next week, our new website and blog will be open for business and we should start to see more engagement on FB and other sites as we post our own material!

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week | In-Bound Marketer & Business Unbound | Scoop.it
Read the inbound marketing stories of the week that affect social media marketers.
R.G. Riles's insight:

Yes we're a week behind the times, BUT, we're sure you will find this summary of the week that was - by Desmond Wong, to be of great interest. First off, smart move by LinkedIn! That should increase activity, engagement and connections quite a bit!

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Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community

Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community | In-Bound Marketer & Business Unbound | Scoop.it
It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their

Via The Fish Firm
R.G. Riles's insight:

Any explanation required?

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François Abraham, trad. a.'s curator insight, April 7, 2013 3:21 PM

add your insight...

Art Jones's curator insight, April 7, 2013 5:43 PM

Social Influencers are only overlooked by those uninitiated to why we help our clients establish thought leadership in their marketspace. 

Jeannette Marshall's curator insight, April 8, 2013 10:58 AM

I would have liked to see Pinterest compared also because I believe people directly shop from posted images shared there

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Moving from Big Data to Big Wisdom - Forbes

Moving from Big Data to Big Wisdom - Forbes | In-Bound Marketer & Business Unbound | Scoop.it
Editor’s note: Darin McKeever is a deputy director in the Global Policy & Advocacy division at the Bill & Melinda Gates Foundation, where he leads the foundation’s charitable sector support team. This article was...

Via Beth Kanter
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For Driving Engagement, B2B Marketers Put a Premium on Content - eMarketer

For Driving Engagement, B2B Marketers Put a Premium on Content - eMarketer | In-Bound Marketer & Business Unbound | Scoop.it
Content marketing is only getting more important to companies, especially those in the business-to-business (B2B) space.

Via James A Smith MCIM
R.G. Riles's insight:

Content is King, as they say. Good content, written with search engine optimization (SEO) and audience engagement, however, is difficult to come by. That right there sets most content or inbound marketing firms apart - the ability to produce that perfect balance of SEO & Engagement with content.

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Small Business Blogging: The Key To Leveling The Playing Field | Heidi Cohen

Small Business Blogging: The Key To Leveling The Playing Field | Heidi Cohen | In-Bound Marketer & Business Unbound | Scoop.it
By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.
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How to Create an Intimate Connection in Your Marketing Video - Films About Me

R.G. Riles's insight:

Do you want to know more about video marketing campaigns, or the specifics of making great marketing videos? Let us know. For now, check out the latest offering from Films About ME (FAME) speaking about the real advantage of video marketing - intimate connection with your audience.

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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | In-Bound Marketer & Business Unbound | Scoop.it
Here are some of the most interesting digital marketing stats we've seen this week.
R.G. Riles's insight:

From out friends across the pond. Think applicable stats are any different over here in the U.S.? Just curious...

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Local Business On Facebook Average 645M Views, 13M Comments Per Week - AllFacebook

Local Business On Facebook Average 645M Views, 13M Comments Per Week - AllFacebook | In-Bound Marketer & Business Unbound | Scoop.it
Local businesses are thriving on Facebook, according to statistics released Friday by Dan Levy, director of small business at the social network, who said more than 2 billion connections exist on Facebook between users and local businesses, adding...
R.G. Riles's insight:

Do you have a local business or nonprofit? How has your luck been on the social media platforms? Well, here's an article about how local businesses are thriving on Facebook. Find out why, and what you can do to adjust your strategy!

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Get Started With Google+

Get Started With Google+ | In-Bound Marketer & Business Unbound | Scoop.it
You've been putting off actually doing much with Google+. Maybe it's because you're already feeling behind in keeping up with all the other social networks. Maybe you think there's no one there ( 5...
R.G. Riles's insight:

When Mr. Brogan talks about a social newtwork, we hang on every word. We're feeling a lot of momentum for Google+ right now, already the #3 social network - edging YouTube and Pinterest in terms of number of unique visitors per day.

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Twitter music app may not hurt rivals

Twitter music app may not hurt rivals | In-Bound Marketer & Business Unbound | Scoop.it
SAN FRANCISCO (MarketWatch) — News that Twitter is set to roll out a music feature is causing a stir in social media on Friday, although some analysts say it’s unclear if the move will have a...
R.G. Riles's insight:

What will be the first song you listen to through Twitter's new music app?

 

Us? Given to Fly, Pearl Jam, Yield - 1998.

 

What, you didn't know that Twitter had a music app coming out? Well, read all about it right here!

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Google Plus SEO: Everybody's Talks About It - How Do You DO It?

Google Plus SEO: Everybody's Talks About It - How Do You DO It? | In-Bound Marketer & Business Unbound | Scoop.it
Google Plus SEO: Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to how Google Plus is constructed.
R.G. Riles's insight:

Do you think that social media sites influence search engine page rankings at all? Well, the influence is debatable for most social sites, but not for Google+. This is a terrific article, explaining SEO (search engine optimization) and then how an active and engaged Google+ audience has tremendous benefits for your website's Page Rank.

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New Book: How To Implement Multichannel Online Campaigns

New Book:  How To Implement Multichannel Online Campaigns | In-Bound Marketer & Business Unbound | Scoop.it
Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog)  and Amy Sample Ward,  who the NTEN Membership Director (and I've known since 2007) have published a new how to book called "Social Change Any Time Every...
R.G. Riles's insight:

If you were starting a nonprofit today, to which social media sites would you immediately begin posting, and what other kinds of content would you have from the get-go?

 

Utilizing multiple channels and instilling a social culture - increasingly important in any business or NPO. If you run a lean, mean online marketing machine (or NPO, or charitable business), then you need to be reading what Beth Kanter has to say in this post.

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Top 10 Spreadsheet Secrets From A Nonprofit Data Nerd

Top 10 Spreadsheet Secrets From A Nonprofit Data Nerd | In-Bound Marketer & Business Unbound | Scoop.it
Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent.  First I had to "Stop Fearing the Spreadsheet" and then started to interview nonprofit data nerds about their Excel secrets.
R.G. Riles's insight:

What would you think if I made the following statement? A nonprofit or a marketing agency can be gifted at creating would-be and converted customers through blogging and social media, but can never claim to be a master of this craft without measurement? Think about it... tons of output, but not tracking which output is getting the most input and in what ways? Nonprofits run a lean ship! There's no room for waste! Same for the agencies! Luckily, I come from a line of business where Excel is used nearly daily. Here are some great spreadsheet tips for you to use while tracking your social media return on investment (ROI).

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How to Use Twitter for Business and Marketing | Social Media Examiner

How to Use Twitter for Business and Marketing | Social Media Examiner | In-Bound Marketer & Business Unbound | Scoop.it
Twitter for Business: Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.
R.G. Riles's insight:

Who here is on Twitter? If you're not, what is your hesitation? If you hope to successfully market your organization or brand, we suggest you jump to it! It's especially effective in B2B situations, and is a perfect compliment to your LinkedIn account.

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Remix, Edit, Enhance And Share Videos With Popcorn Maker By Mozilla

Remix, Edit, Enhance And Share Videos With Popcorn Maker By Mozilla | In-Bound Marketer & Business Unbound | Scoop.it

From "Introducing Popcorn Maker" blog post by Mozilla:

"Popcorn Maker is a free web app that makes video pop with interactivity, context and the magic of the web.

 

Popcorn Maker makes it easy to enhance, remix and share web video. Using Popcorn Maker’s simple drag and drop interface, you can add live content to any video — photos, maps, links, social media feeds and more. All right from your browser.

 

The result is a new way to tell stories on the web, with videos that are rich with context, full of links, and unique each time you watch them."

 

Read full original article: http://bit.ly/TTKfs3

 

Try out it: https://popcorn.webmaker.org

 

Intro video: http://popcorn.webmadecontent.org/r7

 


Via Giuseppe Mauriello
R.G. Riles's insight:

WOW! Does this appear to be a powerful and promising tool, or what? If you're into making video, you might want to get used to using Mozilla Firefox for a while and then start using Popcorn Maker when it's time to make those new, shiney movies! Wonder what our friends at FAME thing about this?

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Michelle Gilstrap's curator insight, April 7, 2013 8:34 AM

This might be the app you are looking for to enhance your story. Check it out

Aulde de Barbuat's curator insight, April 15, 2013 1:49 PM

Looks like the ideal tool. Great that it is open source.

Daniels's curator insight, April 16, 2013 7:53 AM

A hot tool IMO, I am soon going to try it.

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Non-profit ISP start up promises fully encrypted, private Internet

Non-profit ISP start up promises fully encrypted, private Internet | In-Bound Marketer & Business Unbound | Scoop.it
In an editorial piece by Cnet, Nicholas Merrill describes his upcoming Internet service, Calyx, as a "non-profit telecommunications provider dedicated to privacy, using ubiquitous encryption".

Via Bill Palladino - MLUI
R.G. Riles's insight:

Would you be interested in an internet where all of your information is kept private and marketers, commercials, spam-bots never ruined your "surf sessions?" Check out this nonprofit Internet Service Provider!

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Bill Palladino - MLUI's curator insight, April 7, 2013 8:54 PM

A nonprofit game-changer for certain.  This looks like it will shake up the Internet and put a point on testing federal communication security laws.

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Nonprofit Social Media & Moves Management | TowerCare Technologies

Nonprofit Social Media & Moves Management | TowerCare Technologies | In-Bound Marketer & Business Unbound | Scoop.it
R.G. Riles's insight:

How many of you work at or with a nonprofit? Well, here are some excellent nonprofit #SMM tips for our readers.

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What is Facebook Home and the ways you can use it for your business

What is Facebook Home and the ways you can use it for your business | In-Bound Marketer & Business Unbound | Scoop.it
Facebook has launched the new and exciting Home and lock screens App to work with your Android devices. Facebook Home is a collection of Apps which will compl
R.G. Riles's insight:

Facebook Home... do you know what it is? Want to know more? Well, for starters, it's basically an app that takes control of your Android device. This may be convenient for you, or it may feel invasive. Have a read and let us know whether you think Facebook is taking things too far.

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