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How Do You Measure Content Marketing?

How Do You Measure Content Marketing? | Inbound & Relationship Marketing | Scoop.it

Content - How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...You're a content marketing whirlwind. Blog posts, short videos, infographics, articles, Pinterest boards... You do everything, but is everything worth doing? How do you know which pieces of content are working well for your business?The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.The first step is awareness. Say you've created a blog post. Is it generating awareness for your business?One way to measure content success is to see whether your business gets a higher ranking in search engine results pages, whether your website steadily gains first-time visitors, and how many Likes, tweets, and other social shares you have received....


Via Jeff Domansky
Susan Friesen's insight:

With 77% of B2C companies aqcuiring a customer via Facebook, using content marketing is a must to attract them in the first place. This infographic illustrates the importance of measuring your efforts as well. 

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Jeff Domansky's curator insight, August 21, 2013 3:38 PM

There were some really helpful tips on how to measure results from your content marketing.

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Marketing eTip: How to Get Your Blog Readers to Stick Around

Marketing eTip: How to Get Your Blog Readers to Stick Around | Inbound & Relationship Marketing | Scoop.it
Since a mere 16% of people read online text word-for-word, here's how to improve your blog formatting to get the best reader retention rate
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7 Blogging Tips To Get You More Raving Fans

7 Blogging Tips To Get You More Raving Fans | Inbound & Relationship Marketing | Scoop.it
Here's what you need to do, and not do, in order to be successful at blogging that will result in getting more raving fans, comments and shares
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eTip: How to Use Marketing Funnels to Boost Profits

eTip: How to Use Marketing Funnels to Boost Profits | Inbound & Relationship Marketing | Scoop.it
One way to boost profits is by nurturing prospective customers over time until they are ready to make a purchase. This can be done through marketing funnels
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Simplifying personalization: three ways every online business can achieve it today

Simplifying personalization: three ways every online business can achieve it today | Inbound & Relationship Marketing | Scoop.it
Online personalization has been blighted by the stigma that it’s something we’d all love to achieve but it’s out of the reach for the middle market.
Susan Friesen's insight:

Do you try any of these tactics? 

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Marketing vs. PR vs. Advertising what's the difference?

Marketing vs. PR vs. Advertising what's the difference? | Inbound & Relationship Marketing | Scoop.it
These days it seems the lines between Marketing, PR and Advertising are becoming less and less defined. With viral marketing videos that leave you wondering if you should be buying the soda they're...
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Rescooped by Susan Friesen from Public Relations & Social Media Insight
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How Do You Measure Content Marketing?

How Do You Measure Content Marketing? | Inbound & Relationship Marketing | Scoop.it

Content - How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...You're a content marketing whirlwind. Blog posts, short videos, infographics, articles, Pinterest boards... You do everything, but is everything worth doing? How do you know which pieces of content are working well for your business?The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.The first step is awareness. Say you've created a blog post. Is it generating awareness for your business?One way to measure content success is to see whether your business gets a higher ranking in search engine results pages, whether your website steadily gains first-time visitors, and how many Likes, tweets, and other social shares you have received....


Via Jeff Domansky
Susan Friesen's insight:

With 77% of B2C companies aqcuiring a customer via Facebook, using content marketing is a must to attract them in the first place. This infographic illustrates the importance of measuring your efforts as well. 

more...
Jeff Domansky's curator insight, August 21, 2013 3:38 PM

There were some really helpful tips on how to measure results from your content marketing.

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The Urban Myth of Newsletter Provider Deliverability Rates

The Urban Myth of Newsletter Provider Deliverability Rates | Inbound & Relationship Marketing | Scoop.it
Newsletter deliverability myth debunked: What metric you SHOULD use to pick the perfect newsletter service provider for your business
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10 Reasons Blogging Should Top Your Marketing To-Do List

10 Reasons Blogging Should Top Your Marketing To-Do List | Inbound & Relationship Marketing | Scoop.it
Blogging is one of the strongest long-term business building, SEO and marketing strategies that you can do. Here's 10 reasons why you should start today
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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Inbound & Relationship Marketing | Scoop.it

Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner.
You’ll hear 50 different answers that really only distill down to a handful of choices


Via malek
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malek's comment, September 3, 2013 8:39 AM
Kony 2012: 100 million views in less than a week, and $20M in donations. Who can ask for more ?
Thorsten Strauss's comment, September 3, 2013 9:06 AM
@Malek Great find!
malek's comment, September 3, 2013 9:52 AM
Thank you, Thorsten Strauss
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Content Marketing: How To Measure Its Effectiveness [Infographic] - Business 2 Community

Content Marketing: How To Measure Its Effectiveness [Infographic] - Business 2 Community | Inbound & Relationship Marketing | Scoop.it
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The Perfect Webinar Funnel

The Perfect Webinar Funnel | Inbound & Relationship Marketing | Scoop.it

In this post, Richard Lindner explains the procedure Digital Marketer uses for marketing webinars, and shares tips on making the most of a reliable and authoritative lead generator. 

Susan Friesen's insight:

Do you use webinars to help with your product launches? Interesting they suggest to only do this for products over $500. Have you had success with smaller ticket items too? 

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Five secrets of great online marketing

Five secrets of great online marketing | Inbound & Relationship Marketing | Scoop.it
Here are some of the best ways to make your business articles more attractive, clickable and share-worthy
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