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Inbound Marketing Update
Inbound Marketing Update - SEO, Social Media, Content Marketing, Tips, Tricks & Tools. Follow me on twitter: https://twitter.com/craigdeakin My marketing newsletter: https://bit.ly/JLLmbD
Curated by Craig Deakin
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Rescooped by Craig Deakin from Content Marketing & Content Strategy
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6 Components Of A Great SMS Marketing Campaign (Infographic)

6 Components Of A Great SMS Marketing Campaign (Infographic) | Inbound Marketing Update | Scoop.it
SMS marketing is exploding with popularity all over the world due to it’s ease of use and effectiveness. As more and more marketers begin to adopt this new stream, many don’t take the tim…

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Rescooped by Craig Deakin from SEO Tips, Advice, Help
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6 Ways to Improve Twitter Engagement With Psychology Principles

6 Ways to Improve Twitter Engagement With Psychology Principles | Inbound Marketing Update | Scoop.it
Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you. In this article I'll share six psychology tips you can use to create tweets…

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Bonnie Burns's curator insight, November 6, 2014 11:52 AM

six psychology tips you can use to create tweets that’ll engage your audience.

Adlava's curator insight, November 6, 2014 1:02 PM

Great to see hard evidence on #6! ;) Some great, psychologically backed tips here.

Rescooped by Craig Deakin from Content Creation, Curation, Management
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Inbound Marketing vs. Outbound Marketing [Infographic] - Juntae DeLane

Inbound Marketing vs. Outbound Marketing [Infographic] - Juntae DeLane | Inbound Marketing Update | Scoop.it

Inbound marketing earns consumer’s attentions by providing content that meets a need. Outbound marketing pushes products or services without effectively building relationships. The content marketing revolution has begun!


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Marco Favero's curator insight, November 7, 2014 4:48 AM

aggiungi la tua intuizione ...

Rescooped by Craig Deakin from Retail & Marketing Strategies
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Geolocation Is Changing The Retail Business Model Yet Again

Geolocation Is Changing The Retail Business Model Yet Again | Inbound Marketing Update | Scoop.it
And maybe that’s why Amazon is moving into bricks-and-mortar. By Serguei Netessine and Karan Girotra, INSEAD Professors of Technology and Operations Management, and Christophe Pennetier, INSEAD PhD Student In category after category, Amazon has steadily eroded the market share of traditional bricks-and-mortar retail chains, which seem to be in a state of [...]

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Rescooped by Craig Deakin from Marketing intelligence and social media
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Titles Matter: 4 Tips for Creating Titles That Get Results [Infographic]

But one area that might escape attention in all of this hard work is the title of the content. Often driven by a prompt on a business's content management system, the title tag appears not only at the top of the page but also in search rankings as the main descriptor of the page. Perhaps most important of all is the fact that the title has a direct impact on a site's search ranking, according to the latest reports from Moz and SearchMetrics. Here are a few tips to help you make your titles as powerful as possible.

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Rescooped by Craig Deakin from Social Media, SEO, Mobile, Digital Marketing
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A/B Testing For Beginners: 70 Resources to Get You Started

A/B Testing For Beginners: 70 Resources to Get You Started | Inbound Marketing Update | Scoop.it

There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers.

Perhaps you already know about traffic acquisition as there are thousands of resources online for it… But what about conversion optimization? How do you know what to test or how to run A/B tests?


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Rescooped by Craig Deakin from Modern Marketer
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Social Media Marketing Tactics For 12 Top Social Networks

Social Media Marketing Tactics For 12 Top Social Networks | Inbound Marketing Update | Scoop.it
A sneak preview of expert sessions happening at SMX Social Media Marketing Conference November 19-20th in Las Vegas. Social media marketing tactics for 12 top social networking platforms.

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Rescooped by Craig Deakin from Lean Content Marketing
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10 ways to Repurpose Content for more efficient Content Marketing

Want to see how we repurposed THIS content? Learn more at http://www.lean-labs.com/repurpose-content If you create fresh content for every channel you market i…

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Guillaume Decugis's curator insight, November 5, 2014 2:06 PM

Lots of great tips in that efficient and short presentation. Practical and accessible: you could put some of these tips in practice this week. 

Yorke Communications's comment, December 1, 2014 5:49 AM
Here is a ebook on Re-purposing Content: http://campaigns.yorkecommunications.com/ebook-repurposing-content
Rescooped by Craig Deakin from Digital Marketing News
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Twitter tries to make it easier to tweet, looks more like Facebook

Twitter tries to make it easier to tweet, looks more like Facebook | Inbound Marketing Update | Scoop.it
What's happening? Twitter really, really wants you to answer that question.

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Rescooped by Craig Deakin from Content Marketing and Curation for Small Business
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Content Marketing Editorial Calendar Templates: The Ultimate List

Content Marketing Editorial Calendar Templates: The Ultimate List | Inbound Marketing Update | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.

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Peg Corwin's curator insight, October 4, 2014 11:37 AM

See Content Calendar descriptions, screenshots and links from many different sites.

Rescooped by Craig Deakin from SEO Tips, Advice, Help
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How to Perform the Ultimate Local SEO Audit

How to Perform the Ultimate Local SEO Audit | Inbound Marketing Update | Scoop.it
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.

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Bonnie Burns's curator insight, November 5, 2014 12:11 PM

Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you've hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape.

Rescooped by Craig Deakin from SEO 101 for Marketers
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Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content | Inbound Marketing Update | Scoop.it
Is it possible to perform well in search rankings by simply producing good content? The answer and Rand's explanation are detailed in today's Whiteboard Friday.

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Peg Corwin's curator insight, October 26, 2014 3:30 PM

You can rank without link building, but there are so many great and easy link building strategies, why try?

Rescooped by Craig Deakin from digital marketing strategy
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The Road to Success Through Paid Social Amplification #infographic

The Road to Success Through Paid Social Amplification #infographic | Inbound Marketing Update | Scoop.it
One of the most significant factors in social media’s pivotal role in online marketing is the ease with which marketers can pay to promote ads alongside their social profiles, videos, and feeds. Paid social amplification is an incredible tool on a marketer’s belt. It offers a world of information and details about your clients, how they interact with your products, and what you can do to connect with them.

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malek's curator insight, November 3, 2014 7:01 AM

 50,000 fans, followers, or “likes” won’t get you far if you can’t target your content marketing system to a particular audience.

Rescooped by Craig Deakin from Content Marketing & Content Strategy
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The Evolution of Content Marketing

The Evolution of Content Marketing | Inbound Marketing Update | Scoop.it
When Bill Gates wrote ‘Content is King’ back in 1996, he was bang on the money. 18 years later, content is highly regarded as one of the best ways to draw in leads, drive sales and promote your b…

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Rescooped by Craig Deakin from Email Marketing Tips
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7 Data-Based List-Building Tips from 1,000,000+ Email Signups

7 Data-Based List-Building Tips from 1,000,000+ Email Signups | Inbound Marketing Update | Scoop.it
7 Data-Based List-Building Tips from 1,000,000+ Email Signups

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Peg Corwin's curator insight, October 4, 2014 11:41 AM

Good data what really works with email subscribe popups on your site.

Rescooped by Craig Deakin from Uberflip
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7 Tips to Conquer Content Curation

7 Tips to Conquer Content Curation | Inbound Marketing Update | Scoop.it
Do you constantly strive to create great original content? That's admirable, but you can actually save a ton of time and resources by borrowing great content from others.

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Rescooped by Craig Deakin from Small Business Marketing
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6 Ways to Improve Twitter Engagement With Psychology Principles

6 Ways to Improve Twitter Engagement With Psychology Principles | Inbound Marketing Update | Scoop.it
Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you. In this article I'll share six psychology tips you can use to create tweets…

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Colm Mcgill's curator insight, November 6, 2014 12:51 PM

Some great tips here for you while using twitter. TO INCREASE Engagement With Psychology Principles!!

Click and read guys!!

 

#smallbusinessmarketing #localbusiness #smallbusinessowner

Rescooped by Craig Deakin from Strengthening Brand America
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How to Develop a Strong Visual Brand on Social Media

How to Develop a Strong Visual Brand on Social Media | Inbound Marketing Update | Scoop.it

“The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.”


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Rescooped by Craig Deakin from Retail & Marketing Strategies
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Beacons Rolling into the Market by the Thousands

Beacons Rolling into the Market by the Thousands | Inbound Marketing Update | Scoop.it
While beacons themselves don't really do a lot, they're going to cause a lot of things to be done. Aside from the misplaced perceptions that beacons will cause consumers to be bombarded with unwanted
ads as they walk through stores, the little devices are starting to be used for simple services. The process is somewhat like the flow of rolling out mobile payments. The technology has to be deployed
and installed and then the particular system has to be turned on or activated, along with staff tra

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Rescooped by Craig Deakin from Modern Marketer
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10 Copywriting Tips to Drive More Engagement on Social Media

10 Copywriting Tips to Drive More Engagement on Social Media | Inbound Marketing Update | Scoop.it
No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary.

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Rescooped by Craig Deakin from Online Marketing Resources
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37 Awesome Tools To Get The Most From Your SEO Campaigns

37 Awesome Tools To Get The Most From Your SEO Campaigns | Inbound Marketing Update | Scoop.it

Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.


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Rescooped by Craig Deakin from Website Pages Advice
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7 Landing Page Techniques to Hugely Improve Conversions

7 Landing Page Techniques to Hugely Improve Conversions | Inbound Marketing Update | Scoop.it
Optimizing your landing page can make a massive difference to your conversion rates. If you really want to improve conversions, follow the tips in this post

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Peg Corwin's curator insight, October 26, 2014 3:34 PM

Personalize, remove distractions, time limit landing pages.  Learn about these and more strategies to improve conversions.

Roy Kenda's curator insight, January 7, 11:23 AM

Personalize, remove distractions, time limit landing pages.  Learn about these and more strategies to improve conversions

Rescooped by Craig Deakin from Search Engine Optimization
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Revisiting the SEO Basics – It’s Always Worth It! - Internet Marketing Reach

Revisiting the SEO Basics – It’s Always Worth It! - Internet Marketing Reach | Inbound Marketing Update | Scoop.it
Confusing algorithms are inevitable, and even SEO consulting services experience them. If all else fails, revisiting the SEO basics might do the trick.

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Rescooped by Craig Deakin from Content Marketing, Curation, Social Media & SEO
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The power of content curation for inbound marketing

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content.


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Guillaume Decugis's curator insight, November 5, 2014 1:48 PM

These slides are from a talk [url=/u/2007 x-already-notified=1]Marc Rougier[/url] recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. 


Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI.


These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises.  


*with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.

Guillaume Decugis's curator insight, November 5, 2014 2:21 PM

Content curation has played an important role in content marketing for some time now. But we wanted to look specifically at what it brought to inbound marketing specifically and that's what [url=/u/2007 x-already-notified=1]Marc Rougier[/url]'s been doing in that great presentation from a talk he gave recently. 


Content curation doesn't just help marketers do more and better by being more targeted. It also helps build trust as this study demonstrated: customers have become more sophisticated and stopped to fully trust vendor-created content because they know it's been designed with an agenda. Curating and publishing 3rd-party content is not 100% objective either but it brings an independent perspective that helps with regards to building that trust. 

Rachael Johnston's curator insight, November 19, 2014 4:11 PM

Check out this slideshow for a brief overview of inbound marketing and content curation

Outbound Marketing: interruptive, shouting, propoganda, paid VS.

Inbound Marketing: invitation,, converse, value, earned

* Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them. 

 

Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. 

* It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. 

This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.

Rescooped by Craig Deakin from Online Marketing Resources
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4 Reasons Your Traffic Is Increasing But Not Your Conversions

4 Reasons Your Traffic Is Increasing But Not Your Conversions | Inbound Marketing Update | Scoop.it

Traffic is great, but unless it converts, it`s pointless. Here are 4 ways to evaluate your traffic and conversions and how to optimize them for profits.


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