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Will Content Marketing Replace Traditional Sales?

Will Content Marketing Replace Traditional Sales? | Inbound & Content Marketing: trends & techniques | Scoop.it

The ZMOT isn't a new discussion point. In fact it has been written about thousands of times with as many different perspectives, but for businesses that are slow to adopt or that still think digital and social are fads, the takeaways are becoming...


Via Baochi
C-Marketing's insight:

When Forrester released a Study that showed on average customers are 70 percent+ through the sales cycle prior to engaging a vendor, they were basically announcing a shift of massive proportion that affects nearly every company.

The more complex your product and service the more this number should resonate because what this study was saying is that people want to do their own research. 

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Inbound & Content Marketing: trends & techniques
How to attract customers in a social, mobile, glocal environment?
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The Future of Content Marketing: 10 Things to Consider Today

The Future of Content Marketing: 10 Things to Consider Today Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newslet…
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The Anatomy of an Effective Content Calendar

The Anatomy of an Effective Content Calendar | Inbound & Content Marketing: trends & techniques | Scoop.it

Whether you call it a blog schedule, an editorial calendar, or a content production timeline — a major goal is to establish a cadence to your content marketing publishing efforts. That’s important, because without producing consistent, sustained content over many months, you’re unlikely to see results. 


An editorial calendar will also help you set clear expectations with everyone in your organization who is embarking on this content journey with you. Help them see the path you’re creating — by month, by quarter, or even by a full year.

By planning ahead and providing a structure, you’re demonstrating commitment, and you’re beginning to craft a clearer long-term vision. This will help bring consensus, and that internal buy-in from multiple departments will help you set a high bar for quality content. 

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Etude : Les facteurs de ranking de SearchMetrics pour 2014

Etude : Les facteurs de ranking de SearchMetrics pour 2014 | Inbound & Content Marketing: trends & techniques | Scoop.it
SearchMetrics a dévoilé son rapport annuel des facteurs de ranking sur Google pour l'année 2014. Découvrez un petit résumé dans cet article.

Via Le Contenu.fr
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Le Contenu.fr's curator insight, September 9, 4:38 AM
Quelques éléments de l’étude de SearchMetricsLe contenuIl y a une corrélation mesurable entre la qualité d’un contenu et son positionnement sur GoogleLa longueur du contenu continue de prendre de l’importanceUne bonne structure de liens internes est un facteur essentiel, sans doute même une des mesures les plus sous-estimées en SEO
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10 Successful Visual Content Marketing Stories (Slideshow)

10 Successful Visual Content Marketing Stories (Slideshow) | Inbound & Content Marketing: trends & techniques | Scoop.it
The world is now flat and open. This is good news when we do marketing online as we can reach out to larger groups of audience from all over the world. However, there’re two sides to everything. It…

Via Stefano Principato
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Gordie Chase's curator insight, September 5, 4:55 PM

Visual content does wonders in foreign markets.

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Inbound marketing : mobilisez vos ambassadeurs !

Inbound marketing : mobilisez vos ambassadeurs ! | Inbound & Content Marketing: trends & techniques | Scoop.it

Ca y est, votre stratégie de contenu est en place. Votre marque possède un blog dédié, vous avez mis en place une ligne éditoriale sur un sujet attrayant que vous maîtrisez… A présent, comment assurer la mise en œuvre de votre stratégie ?Travaillez au-delà de votre équipe marketing : tous vos collaborateurs doivent vous aider !

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10 Canva Tips That Will Help You Become a Visual Content Master

10 Canva Tips That Will Help You Become a Visual Content Master | Inbound & Content Marketing: trends & techniques | Scoop.it
Canva has quickly emerged as one of the most powerful and popular web-based tools for creating visual content. But like any other tool, it must be used with great care to reinforce and strengthen your online branding, not detract from it.
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How Merging Citations And Rreviews Increases Traffic

How Merging Citations And Rreviews Increases Traffic | Inbound & Content Marketing: trends & techniques | Scoop.it
Citations And Reviews are two powerful methods to grow your local awareness now. Use them wise and you can grow your traffic exponential.
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Getting more personal with B2B Email marketing

Getting more personal with B2B Email marketing | Inbound & Content Marketing: trends & techniques | Scoop.it
A B2B case study showing how to create relevant, personal emails on a global scale through Email personalisation Email marketing has undergone a transforma. Marketing topic(s):B2B Email marketing. Advice by Expert commentator.
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How to Optimize Your Content for the Top 5 Social Networks |

How to Optimize Your Content for the Top 5 Social Networks | | Inbound & Content Marketing: trends & techniques | Scoop.it
How do you optimize your content on different social networks? This article shows how to share content the right way for the top 5 social media networks.
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7 fonctionnalités pour adapter votre site Internet à l'Inbound Marketing

7 fonctionnalités pour adapter votre site Internet à l'Inbound Marketing | Inbound & Content Marketing: trends & techniques | Scoop.it
Le principe de l'Inbound Marketing est simple. Faire venir à soi les clients et les prospects plutôt que d'aller les chercher en appliquant à son entreprise les principes d'un média en ligne: production de contenu, référencement naturel, partage sociaux, newsletter, call-to-action, etc.
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The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions | Inbound & Content Marketing: trends & techniques | Scoop.it

Content marketing has grown exponentially in complexity, and that's before the fact that it's also begun to converge with paid and earned media. We’re far beyond the sign up for a WordPress account and hire a blogger phase of content marketing. In fact, Altimeter Group has identified three overarching scenarios and eight broad content marketing use cases.

C-Marketing's insight:

Marketers’ questions are manifold:

  • What content marketing tools and technologies are right for my enterprise?
  • What vendors should we consider?
  • Will our choice scale with future needs?
  • Are integration concerns being addressed?
  • What tools can help us achieve strategic goals, such as measurement and targeting?
  • How can technology help integrate owned media with paid and earned initiatives?
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How to Choose the Right Social Network for Your Business

How to Choose the Right Social Network for Your Business | Inbound & Content Marketing: trends & techniques | Scoop.it
The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.
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La forme au service de la conversion

La forme au service de la conversion | Inbound & Content Marketing: trends & techniques | Scoop.it
La psychologie de la forme permet de créer un site web axé vers la conversion en emmenant le visiteur à porter les actions que l'on souhaite.
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21 Content Marketing Lessons from the New York Times

21 Content Marketing Lessons from the New York Times | Inbound & Content Marketing: trends & techniques | Scoop.it

The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. It is struggling to reinvent itself. But it did decide to review this new landscape and take a hard look at the fast emerging publishing landscape and have an honest review of itself and its competitors. These include not only Buzzfeed but Mashable, The Guardian, Vox, First Look Media, The Atlantic and Politico.

Here are lessons from a leaked report that may surprise you.

C-Marketing's insight:

insights into how companies need to adapt in a digital age with publishing and content marketing 

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SlideShare 101

The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new featur…
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7 Ways to Use SlideShare for Your Business |

7 Ways to Use SlideShare for Your Business | | Inbound & Content Marketing: trends & techniques | Scoop.it
Do you use SlideShare for your business?


This article shows you how SlideShare visibility can generate free exposure for your business.

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Ideas on how to create smart content

Ideas on how to create smart content | Inbound & Content Marketing: trends & techniques | Scoop.it
These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms…
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Emeline Gleitz's curator insight, August 22, 12:08 PM

16 bonnes pratiques pour créer des contenus pertinents.

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3 manières d'intégrer les hashtags à sa stratégie de Social Media Marketing

3 manières d'intégrer les hashtags à sa stratégie de Social Media Marketing | Inbound & Content Marketing: trends & techniques | Scoop.it
Un hashtag peut se révéler être une arme redoutable dans le cadre d’une campagne réalisée par une agence de Social Media Marketing pour créer une communauté temporaire, créer un buzz ou lancer une discussion sur un sujet donné. Ce Slideshare de l‘agence Wishpond nous expose 3 manières de les utiliser.
C-Marketing's insight:

3 types de Hashtags à utiliser dans votre web marketing: brand , trending ou content hashtags. Lesquels utilisez-vous ? 

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Why aren’t people reading your online content?

Why aren’t people reading your online content? | Inbound & Content Marketing: trends & techniques | Scoop.it

Why aren’t people reading your online content? You might be surprised by the answers.


A countdown of the top 15 most irritating things about online content.

C-Marketing's insight:

Among the most irritating things: ads within the content, pop ups, music, speed of loading, ads, poor formatting, moving content ...

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Content Marketing: 9 hacks pour convertir avec votre contenu

Content Marketing: 9 hacks pour convertir avec votre contenu | Inbound & Content Marketing: trends & techniques | Scoop.it
Améliorez la conversion de vos lecteurs grâce à l'amélioration de votre content marketing avec ces 9 hacks qui fonctionnent VRAIMENT.
C-Marketing's insight:

Parmi les hacks proposés: jamais moins de 2000 mots pour être bien classé ... voilà qui élimine pas mal de blogs ! 

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Your Content Marketing Strategy Needs More Than Just Content - Business 2 Community

Your Content Marketing Strategy Needs More Than Just Content - Business 2 Community | Inbound & Content Marketing: trends & techniques | Scoop.it
Your Content Marketing Strategy Needs More Than Just Content
Business 2 Community
With a laser focus on the exact person you're targeting with your content marketing, you can define the needs, wants, desires, fears, hidden agendas and more.
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5 Steps to Creating a Powerful Content Marketing Strategy

5 Steps to Creating a Powerful Content Marketing Strategy | Inbound & Content Marketing: trends & techniques | Scoop.it
Never before in the history of the world, has the playing field been so level for companies everywhere. The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business....
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35 Enviable Brands That Blow Content Marketers Away

35 Enviable Brands That Blow Content Marketers Away | Inbound & Content Marketing: trends & techniques | Scoop.it
Read on to learn a thing or two from businesses -- both big and small -- that have taken brand messaging and content marketing to a whole new level.
C-Marketing's insight:

Inspiring brand content ! 

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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas | Inbound & Content Marketing: trends & techniques | Scoop.it
For the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options.
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The complete guide to using quizzes in your marketing strategy - Econsultancy (blog)

The complete guide to using quizzes in your marketing strategy - Econsultancy (blog) | Inbound & Content Marketing: trends & techniques | Scoop.it
The complete guide to using quizzes in your marketing strategy
Econsultancy (blog)
In this post I go over the insider tips for how to create and implement quizzes into your marketing plan to achieve that kind of results on your site.
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Marcom Entrepreneur. I like the C's of change, communication, collaboration & creation and help companies engage & connect with customers.