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Content marketing : 5 Façons de Recycler votre Contenu - Emarketinglicious

Content marketing : 5 Façons de Recycler votre Contenu - Emarketinglicious | Inbound & Content Marketing: trends & techniques | Scoop.it
Vous avez peut-être déjà remarqué cette tendance qui se dessine depuis quelques mois dans le monde du marketing digital : tout le monde ne jure plus que par le Content Marketing.

Via Philippe Trebaul, Marco Bertolini
C-Marketing's insight:

D'excellentes idées pour prolonger la durée de vie de vos contenus!

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Marco Bertolini's curator insight, July 27, 2013 1:50 AM

En panne d'inspiration pour votre blog ?  Recyclez votre contenu !  Voici cinq façons de faire du neuf avec du vieux !

Inbound & Content Marketing: trends & techniques
How to attract customers in a social, mobile, glocal environment?
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18 règles typographiques pour rendre vos contenus plus séduisants & lisibles

18 règles typographiques pour rendre vos contenus plus séduisants & lisibles | Inbound & Content Marketing: trends & techniques | Scoop.it

Un des éléments essentiels pour rendre un contenu visuellement attrayant et agréable à lire est de s’assurer qu’il soit correctement mis en forme. En dehors du choix des couleurs, de la structure et des illustrations, la typographie influence la lisibilité et l’efficacité du message. 

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Comment améliorer le partage de vos articles ? Le guide

Comment améliorer le partage de vos articles ? Le guide | Inbound & Content Marketing: trends & techniques | Scoop.it
Écrire du contenu c’est bien, être lu par de nombreuses personnes, c’est mieux. Découvrez comment optimiser et booster le partage de vos articles.

Via Kevin Dangu
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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

A Brief Guide to Fixing Your Old, Neglected, and Broken Content | Inbound & Content Marketing: trends & techniques | Scoop.it
Do your site's archives desperately need attention, but you don't know where to start? Focus on fixing these 10 pieces of broken or neglected content.

Via Peg Corwin
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Peg Corwin's curator insight, March 2, 7:31 AM

Good advice on what to do with specific pieces of outdated content like job listings, outdated product pagess, old landing pages, old promotions and more.  

Marco Favero's curator insight, March 4, 6:30 AM

aggiungi la tua intuizione ...

Richard D. Hawley's curator insight, March 5, 6:08 PM

This is some terrific info !

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Expert Picks for the Best Content Marketing Tools

Expert Picks for the Best Content Marketing Tools | Inbound & Content Marketing: trends & techniques | Scoop.it

Content marketing is still relatively new as a digital marketing discipline, yet marketers already  have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers.

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4 Promotion Strategies Used by the Best Business Bloggers

4 Promotion Strategies Used by the Best Business Bloggers | Inbound & Content Marketing: trends & techniques | Scoop.it

Business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem.

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How Should Content Marketing Impact Your Selling?

How Should Content Marketing Impact Your Selling? | Inbound & Content Marketing: trends & techniques | Scoop.it
How Should Content Marketing Impact Your Selling? by Douglas Karr on Marketing Technology Blog
C-Marketing's insight:

Marketing has learned that effective content builds awareness and speeds customers through the pipeline. Now Sales and Account Management teams can build on Content Marketing to get more revenue.

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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Inbound & Content Marketing: trends & techniques | Scoop.it
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.
C-Marketing's insight:

7 conseils de Matt Cutts pour votre stratégie de contenu web. Mieux vaut en tenir compte pour votre visibilité ! 

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How to add influencer marketing to your content strategy

How to add influencer marketing to your content strategy | Inbound & Content Marketing: trends & techniques | Scoop.it
The first, and possibly the most important step to developing a content marketing and influencer strategy is planning, of course.
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Le calendrier de publication: quelques conseils

Le calendrier de publication: quelques conseils | Inbound & Content Marketing: trends & techniques | Scoop.it
Le calendrier de publication permet de mieux maîtriser la production éditoriale: quantité, thématiques, objectifs, auteurs, ... Un précieux outil éditorial.
C-Marketing's insight:

Outil indispensable pour tout créateur de contenus web

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10 Brand Storytelling Lessons In 2 Minutes

10 Brand Storytelling Lessons In 2 Minutes | Inbound & Content Marketing: trends & techniques | Scoop.it
It's so much easier to adopt default thinking and lead by telling people what we do—which is why most businesses do it. But you are not most businesses.
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17 Ideas on How to Do Clever Content Marketing

17 Ideas on How to Do Clever Content Marketing | Inbound & Content Marketing: trends & techniques | Scoop.it
You don’t have to create original content every time. So how do you re-mix and repurpose content to save time and effort with your content marketing?
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How To Optimize A Landing Page With Better Call To Action Strategies

How To Optimize A Landing Page With Better Call To Action Strategies | Inbound & Content Marketing: trends & techniques | Scoop.it
How to transform a landing page into an effective lead generation page has always been a concern for many web owners. That is why, many focus on conducting frequent A/B split test to learn which elem…
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Les médias sociaux au service de l’Inbound Marketing

Les médias sociaux au service de l’Inbound Marketing | Inbound & Content Marketing: trends & techniques | Scoop.it
Inbound, un terme rapidement devenu incontournable sur le Web. Comment le combiner aux réseaux sociaux pour une stratégie de contenu efficace?
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10 ways to Repurpose Content for more efficient Content Marketing

Want to see how we repurposed THIS content? Learn more at http://www.lean-labs.com/repurpose-content If you create fresh content for every channel you market i…

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 5, 2014 2:06 PM

Lots of great tips in that efficient and short presentation. Practical and accessible: you could put some of these tips in practice this week. 

Yorke Communications's comment, December 1, 2014 5:49 AM
Here is a ebook on Re-purposing Content: http://campaigns.yorkecommunications.com/ebook-repurposing-content
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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 


Via Guillaume Decugis
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b2interactive's comment, March 6, 2014 11:38 AM
Establishing quality should be the first step. If you start fast and focus on production, the quality will suffer and might not ever catch up. Less is more here.
Bertrand Marouzé's curator insight, April 22, 2014 12:43 PM

Le lean est partout / lean is everywhere

Nedko Aldev's curator insight, February 4, 3:11 PM

add your insight...

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Inbound & Content Marketing: trends & techniques | Scoop.it
Landing Pages for Content Marketing

Via Guillaume Decugis
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Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.

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The power of content curation for inbound marketing

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content.


Via Guillaume Decugis, Andrew Federici
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Guillaume Decugis's curator insight, November 5, 2014 1:48 PM

These slides are from a talk [url=/u/2007 x-already-notified=1]Marc Rougier[/url] recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. 


Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI.


These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises.  


*with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.

Guillaume Decugis's curator insight, November 5, 2014 2:21 PM

Content curation has played an important role in content marketing for some time now. But we wanted to look specifically at what it brought to inbound marketing specifically and that's what [url=/u/2007 x-already-notified=1]Marc Rougier[/url]'s been doing in that great presentation from a talk he gave recently. 


Content curation doesn't just help marketers do more and better by being more targeted. It also helps build trust as this study demonstrated: customers have become more sophisticated and stopped to fully trust vendor-created content because they know it's been designed with an agenda. Curating and publishing 3rd-party content is not 100% objective either but it brings an independent perspective that helps with regards to building that trust. 

Rachael Johnston's curator insight, November 19, 2014 4:11 PM

Check out this slideshow for a brief overview of inbound marketing and content curation

Outbound Marketing: interruptive, shouting, propoganda, paid VS.

Inbound Marketing: invitation,, converse, value, earned

* Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them. 

 

Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. 

* It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. 

This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.

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Inbound Marketing: Tool or Tactic? | Visual.ly

Inbound Marketing: Tool or Tactic? | Visual.ly | Inbound & Content Marketing: trends & techniques | Scoop.it
The infographic below highlights what to really expect from inbound marketing, some free and low-cost tools to help you along the way, and how marketi
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The Future of SEO and What it Means for Inbound Marketing [SlideShare]


Via iNeoMarketing
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iNeoMarketing's curator insight, October 23, 2013 5:39 PM

This deck is a tremendous summary of what you need to do to take advantage of all the opportunities provided by Google to reach your audience with quality content.

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8 Crucial Steps to Building an Inbound Website - HubSpot

8 Crucial Steps to Building an Inbound Website - HubSpot | Inbound & Content Marketing: trends & techniques | Scoop.it
Learn how to redesign your website to be more "inbound" in eight simple steps.


Condensed...


1) Who is your website talking to?

Fundamental starting points are buyer personas or target market segments. (If you don't have buyer personas, grab this free template to create them for your business.) What are the buyer personas and target markets you're trying to reach with your website? Once you outline who these people are, only then we you start to create messages, pages, and content for them.

 

2) Which content is needed in order to be a thought leader in the marketplace?

Odds are, you have competitors in your market. So when re-structuring your website, it’s important that you pay attention to the frequency and quality of the content being produced by your competition.

 

3) Build your site for Learners, Shoppers, and Buyers.

Inbound marketers often refer to the steps of the buying cycle as:

  1. Top of the Funnel, or TOFU
  2. Middle of the Funnel, or MOFU
  3. Bottom of the Funnel, or BOFU

 

When talking to new clients we like to describe each of these buying cycles as Learners (TOFU), Shoppers (MOFU), and Buyers (BOFU). Call them whatever makes the most sense to you.

  1. An example of a Learner or (TOFU) prospect is someone searching Google for "best midsize family car."
  2. An Example of a Shopper or (MOFU) prospect is someone searching Google for "crossover SUV reviews."
  3. An Example of a Buyer or (BOFU) prospect is someone searching Google for "Ford Edge for sale."

 

4) Finish with SEO, but don’t start with it.

SEO should solve for the reader, not search engines.

 

5) Make sure you talk about "why" more than "what."

If your website starts off with "why," then it's going to be much easier to convey the value of your widgets to the consumer. And if you craft the "why" the right way, then you will also have a greater chance to create an emotional connection with your prospects. Reach them on an emotional level. Simon Sinek does a great job of explaining this with his TED Talk on the "Power of Why."

 

6) Create stupid-proof navigation.

Popular ways to provide some stupid-proof navigation are:

  • Providing footer links on every page for the content you "want" people to find
  • Having a menu that makes it simple to understand what the next step should be
  • Including anchor text within content to drive the visitor deeper into your website

 

7) Use responsive design.

Ensure that your website is responsive, and caters to that mobile audience that is growing by leaps and bounds. It's about more than just having a site looks good -- it needs to be easy to read and navigate, too!

 

8) Make it remarkable.

In order to stand out against your competition you've got to be remarkable. Everything you do, and especially your website, needs to represent how remarkable your company is. Make sure that your website communicates the mission, vision, and goals of your company.


Via iNeoMarketing
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iNeoMarketing's curator insight, September 18, 2013 9:46 PM

This is an excellent review for your digital properties, not just your web site.  You should take this and conduct an audit of your digital properties accordingly, especially before you finalize your 2014 plans.


  • See the article at from blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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2014 Inbound Trends - Moz


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iNeoMarketing's curator insight, April 27, 2014 3:53 PM

You'll want to run through this deck.

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Inbound Marketing and Inbound Selling Are Not the Same Thing

Inbound Marketing and Inbound Selling Are Not the Same Thing | Inbound & Content Marketing: trends & techniques | Scoop.it
The fact that selling must take on many of the attributes of inbound marketing is inevitable and is already being embraced by a growing number of firms.
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5 Valuable Lessons From SAP's Inbound Marketing Program

5 Valuable Lessons From SAP's Inbound Marketing Program | Inbound & Content Marketing: trends & techniques | Scoop.it

Basic/ Digest...


Lesson 1: B2B Is Not Boring, and Neither Is Your Company.

B2B doesn’t need to be boring. Your message and story should reveal how your product uniquely touches the lives of your customers. Your prospects want to be WOWED — whether they’re at home or work. Corporate jargon won’t wow them, but passionate stories about how you’re impacting the lives of your current customers will.

 

Lesson 2: Don't Get Caught in the Counting Trap.

Understand you're going to probably only see 20 percent of the things that are happening in your inbound marketing program, and that’s sufficient. Not everything that counts can be counted, and not everything that can be measured counts.

 

Lesson 3: Directly Attributable Opportunities and Revenue Are Just ONE Contribution of Inbound.

SAP’s inbound marketing program is able to:

  1. Influence every lead, opportunity, and deal in the pipeline — even if they can’t see every touch point. 
  2. Build a database of prospects to be nurtured into future businesses, with an emphasis on new names and new markets. 
  3. Identify a predictable, always-on stream of opportunities ready to be sent to sales. 

 

Lesson 4: Social Media Is the Next Big Inbound Channel.

According to Sanchez, people who are interested in products and services are going to engage with you via social media. In fact, 55 percent of buyers turn to social media when they are searching for information. They will ask questions, and you have to be ready to capture that traffic.

 

Lesson 5: Pre-Qualify Inbound Leads Before Sending to Sales.


Via iNeoMarketing
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iNeoMarketing's curator insight, April 7, 2014 7:03 PM

1) Caution regarding #3: it'll be easy to fall into the non-verifiable qualitative argument.

2) #5 is self explanatory and obvious.

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Comment fixer ses objectifs Inbound Marketing ? - Le Blog Kinoa

Comment fixer ses objectifs Inbound Marketing ? - Le Blog Kinoa | Inbound & Content Marketing: trends & techniques | Scoop.it
Pour concevoir une bonne stratégie Inbound Marketing, fixez-vous des objectifs précis. Utilisez notre calculateur pour gagner du temps.
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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster] | Inbound & Content Marketing: trends & techniques | Scoop.it
Do you know how to optimize your copy so that it converts and bring your business the results you want? Ask these 51 questions to improve your first drafts.
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Marcom Entrepreneur. I like the C's of change, communication, collaboration & creation and help companies engage & connect with customers.