Inbound & Content...
Follow
Find
2.6K views | +0 today
Scooped by C-Marketing
onto Inbound & Content Marketing: trends & techniques
Scoop.it!

Les 11 principes de la gestion de marque sur Internet

Les 11 principes de la gestion de marque sur Internet | Inbound & Content Marketing: trends & techniques | Scoop.it

E-réputation, référencement, animation de communauté, astuces pour faire le buzz... Georges Lewi et Pierre-Louis, auteurs du livre "La Marque"

C-Marketing's insight:

11 clés à connaître pour gérer son image de marque sur internet.

more...
No comment yet.
Inbound & Content Marketing: trends & techniques
How to attract customers in a social, mobile, glocal environment?
Curated by C-Marketing
Your new post is loading...
Rescooped by C-Marketing from The Marketing Technology Alert
Scoop.it!

5 Inbound Marketing Essentials to Audit - Search Engine Watch | #TheMarketingAutomationAlert

5 Inbound Marketing Essentials to Audit - Search Engine Watch | #TheMarketingAutomationAlert | Inbound & Content Marketing: trends & techniques | Scoop.it

Digest...


1. Target Audience and Messaging

This is the starting point for all your marketing activities. You need to spend as much time as you can on defining the target audience, developing personas, and having in-depth conversations about them and with them.

2. Website/Homepage

Do the website and homepage reflect the messaging and positioning of the company? Do they answer the basic questions that new visitors will ask – What is it? Is it for me? How much it costs?

Is the homepage simple to read and consume? Is the navigation reasonable and intuitive?

3. Blog

Since your core website is more of a formal (and static) representation of your positioning and messaging, your blog is where you can really show your character and engage with your audience. It will allow you to experiment with content, speak about news and topics of interest, and create content that will get shared and talked about.

4. Social Presence

You can quickly audit your company's social presence to learn how they engage with the audience, how strong their social presence is, and how aligned it is with the target audience and messaging. In that process, also evaluate how effective the social effort is in driving traffic back to the website and weather or not that traffic converts.

5. Lead Captures/Call to Action

If you're in B2B marketing, your immediate goal is to generate leads. For that you'll need to make sure you have the mechanism to capture leads. Whether it's forms on the website, unique landing pages, or social sign-in buttons, you have to understand what exists and where.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.



Via iNeoMarketing
more...
iNeoMarketing's curator insight, October 15, 2013 7:31 PM

There's more to audit than this, but this is a good starting point for your audit.

Scooped by C-Marketing
Scoop.it!

13 chiffres du blogging à retenir

13 chiffres du blogging à retenir | Inbound & Content Marketing: trends & techniques | Scoop.it
Plus l'internet devient social, plus les blogs gagnent en popularité. Une popularité qui se traduit par le fait que les blogs permettent aux gens d'interagir les uns avec les autres sur des sujets d'actualité ou de réflexion.
more...
No comment yet.
Rescooped by C-Marketing from Stratégie et Création de contenu
Scoop.it!

8 Tips to Creating Engaging Content in an Era of Content Overload

8 Tips to Creating Engaging Content in an Era of Content Overload | Inbound & Content Marketing: trends & techniques | Scoop.it

As brands and businesses are becoming their own pubshers and broliadcasters, content overload is not only inevitable, it has already set in. Advanced technology and wide-spread access means it is easy to make content, and even easier to create content that lacks a purpose — other than to clog up with interwebs. 


The explosive growth of content marketing is leading to devaluation of content and is causing content marketers to become the victims of their own successes. To set your content apart from the rest, you need to develop engaging content.


Here are 8 tips for creating engaging content in the era of content overload 


Via Le Contenu.fr
more...
Therese Torris's curator insight, April 10, 3:32 AM

By InboundWriter, a content curation software that helps firms optimize their content for SEO and view related content in real-time as they write

Nevermore Sithole's curator insight, April 10, 11:28 PM

Information Overload

Scooped by C-Marketing
Scoop.it!

4 Content Marketing Guidelines to Humanize Content

4 Content Marketing Guidelines to Humanize Content | Inbound & Content Marketing: trends & techniques | Scoop.it

Content marketing – either through blogging, newsletters, social media or microsites – is growing in popularity for a reason.


The results of our most recent study show that 71% of marketers are planning to increase their content marketing spend this year, as 76% of survey takers saw an increase in buyer engagement and 62% saw an increase in lead quality.


However, not all marketers understand how to leverage content. Content for readers cannot just be repurposed internal assets, consist of only your brand’s opinions or be rephrased material from other sources in your industry. Successful content must be relatable for your audience.

C-Marketing's insight:

Enlightened content marketers know how to humanize their content by publishing thought leadership pieces, curating from third-party sources and finding inspiration for new created content from their customers. Always remember to write for people – not search engines.

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO | Inbound & Content Marketing: trends & techniques | Scoop.it
Google's frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can be...
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay

The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay | Inbound & Content Marketing: trends & techniques | Scoop.it
Get a glimpse at the disconnect between the need for marketing content, and the willingness for businesses to pay for it.
C-Marketing's insight:

If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold. 


But until recently, content has been viewed as a bargain-basement business, with a lot of companies simply unwilling to pay much for the stuff they put on their websites.

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Rendez-Vous en Terre Inconnue : une leçon d’Inbound Marketing

Rendez-Vous en Terre Inconnue : une leçon d’Inbound Marketing | Inbound & Content Marketing: trends & techniques | Scoop.it
Hier matin en vous levant, vous ne vous doutiez pas que le soir même vous auriez une envie soudaine de partir en Tanzanie. Et pourtant… Plus de 6 millions de téléspectateurs se sont laissés porter par l’émission devenue emblématique du service public : Rendez-Vous en Terre Inconnue. Au-delà du phénomène, l’émission est aussi une leçon d’Inbound Marketing. Décryptage.
C-Marketing's insight:

Connaître sa cible, proposer un contenu de qualité, donner du sens, susciter l'émotion, partager et favoriser l'interaction, offrir une expérience multicanal : effectivement, tous les éléments de l'inbound marketing se retrouvent dans l'émission culte de France 2.

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

[Infographie] 10 questions essentielles pour bâtir un meilleur site Web

[Infographie] 10 questions essentielles pour bâtir un meilleur site Web | Inbound & Content Marketing: trends & techniques | Scoop.it
Pour la sortie de l’ouvrage Building a Better Business Website, les auteurs ont mis en ligne une infographie intéressante sur les question à se poser lors de la création d’un site Internet, ne négligeant...
C-Marketing's insight:

10 très bonnes questions à se poser avant de créer ou mettre à jour un site web. 

more...
No comment yet.
Rescooped by C-Marketing from La com des PME 2.0
Scoop.it!

Marketing de Contenu : 5 challenges lancés à nos entreprises

Marketing de Contenu : 5 challenges lancés à nos entreprises | Inbound & Content Marketing: trends & techniques | Scoop.it
Basculer vers le marketing de contenu est déjà une vraie décision. Et ce n'est que le début d'une série de challenges à relever.
more...
C-Marketing's curator insight, January 13, 1:53 AM

Le contenu est le meilleur outil marketing du monde.


"Le marketing de contenu s'adapte à tous les objectifs : générer du trafic, collecter des leads ou provoquer des ventes. Il attire, capte, divertit, éduque et construit la confiance.


Oui mais voilà.. Si le marketing de contenu était si facile, il ne serait certainement pas aussi efficace. Il demande des ressources, un travail de fond et nécessite de relever quelques challenges."

Scooped by C-Marketing
Scoop.it!

5 Reasons Why Inbound Marketing Is a Smart Investment for 2014

5 Reasons Why Inbound Marketing Is a Smart Investment for 2014 | Inbound & Content Marketing: trends & techniques | Scoop.it
Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Le marketing de contenu B2B: méconnu, peu aimé mais très naturel

Le marketing de contenu B2B: méconnu, peu aimé mais très naturel | Inbound & Content Marketing: trends & techniques | Scoop.it
Maintenant le marketing de contenu digital semble réservé au marketeurs B2C, mais le marketing de contenu B2B n’est plus chose impossible.
C-Marketing's insight:

Selon   Sirius Decisions, 60 à 70% du contenu du marketing en B2B restent inexploités.

more...
No comment yet.
Rescooped by C-Marketing from Inbound Marketing pour Tous
Scoop.it!

Un guide Google Webmaster Tools pour une présentation de toutes les fonctionnalités

Un guide Google Webmaster Tools pour une présentation de toutes les fonctionnalités | Inbound & Content Marketing: trends & techniques | Scoop.it

Google Webmaster Tools était autrefois un outil peu apprécié, mais les améliorations apparues au cours de l'année dernière ont contribué à un revirement de la part des utilisateurs.


Via Stéphane Bureau
more...
Stéphane Bureau's curator insight, January 1, 11:02 PM

Billet très bien fait qui reprend chacun des onglets de l'outil. De quoi vérouiller les bases pour ce début d'année.

Jerome D. Simon's curator insight, January 1, 11:15 PM

Sélection des bases à réviser par Stéphane Bureau sur son scoop.it

Scooped by C-Marketing
Scoop.it!

Ce que les webdesigners rêvent d’apprendre aux copywriters

Ce que les webdesigners rêvent d’apprendre aux copywriters | Inbound & Content Marketing: trends & techniques | Scoop.it
Le copywriting dans la rédaction web est encore souvent un souci mineur. Les webdesigners ont défriché le terrain. Qu’ont-ils à nous apprendre ?
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Quelles sont les différences entre l’écriture et l’écriture en ligne ?

Quelles sont les différences entre l’écriture et l’écriture en ligne ? | Inbound & Content Marketing: trends & techniques | Scoop.it

Écrire en ligne est un exercice difficile, mais qui ne devrait pas vous effrayer, bien au contraire : c’est à la portée de tous, à condition de procéder avec professionnalisme et, parfois, de se faire accompagner de bons experts. Il existe quelques règles de base et quelques conseils simples qui peuvent vous rendre service : voyons donc ici ce qui ne change pas, ce qui change vraiment et enfin ce qui réunit l’écriture en ligne et l’écriture traditionnelle sur papier.

C-Marketing's insight:

Si vous pensez qu'écrire en ligne, c'est toujours écrire ... prenez quelques instants pour lire cet excellent article. 

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Quand le One Page Website fait des ronds de jambes

Si le one page website a le mérite de souffler un vent de fraicheur sur le web, est-il adapté à tous types de contenus? Et, est-il SEO friendly? Pas sûr! L’idée du one page website (site à page unique) est – comme son nom l’indique – de regrouper tout son contenu sur une seule page. Quels sont les avantages et les inconvénients de cette tendance?  

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Et maintenant, l’entreprise productrice de sens

Et maintenant, l’entreprise productrice de sens | Inbound & Content Marketing: trends & techniques | Scoop.it

Le numérique a accéléré la fin de la communication traditionnelle. Abondance de l'information et crise de confiance obligent, les entreprises ne peuvent plus asséner de valeurs sans preuve, ni s'adresser à leurs cibles sans leur apporter du sens. Créer des contenus pertinents, autour de sa culture d'entreprise, à des publics intéressés : c'est l'heure de la communication inbound.

C-Marketing's insight:

Saisir l’intention de ses publics - clients, prospects, candidats ou grand public - et y répondre intelligemment : un défi de taille pour l’entreprise de demain.

more...
No comment yet.
Rescooped by C-Marketing from Chiffres et infographies
Scoop.it!

Checklist SEO annuelle : Les éléments à (ré)auditer tous les ans !

Checklist SEO annuelle : Les éléments à (ré)auditer tous les ans ! | Inbound & Content Marketing: trends & techniques | Scoop.it
Bonjour à tous ! Ce matin, en effectuant ma veille stratégique d'informations avec mon logiciel de veille, je suis tombée sur une infographie SEO qui pourrait vous intéresser. C'est une sorte de ch...

Via Véronique Duong, Arobasenet
more...
Véronique Duong's curator insight, March 26, 7:33 AM

Les éléments à revoir tous les ans pour maintenir un bon référencement naturel :)

Rescooped by C-Marketing from Social Media Content Curation
Scoop.it!

Content Curation In the Content Marketing Mix In 2014

Content Curation In the Content Marketing Mix In 2014 | Inbound & Content Marketing: trends & techniques | Scoop.it

Excerpt from the last article published by Heidi Cohen on her blog:
"Content marketing in 2014 requires a content curation component and related strategy.

According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions.
The way to meet this need effectively is to add content curation into the content marketing mix.

Content curation in the content marketing mix
To create an effective content offering, marketers use a mix of content strategies according to 2014 research by Curata.

  • 65% of content is created.
  • 25% of content is curated.
  • 10% of content is syndicated.


Curated content distributed
When it comes to distributing curated content, marketers focus on 3 key strategies according to Curata’s data.

  • Over 80% share on social media. 

Actionable Content Marketing Tip: Share content created by your customers such as photographs of your product and reviews.


  • Over 60% share on blogs.

Actionable Content Marketing Tip: Develop blog posts based on curated articles and opinions such as round up posts.

  • Over 50% share via email newsletters.

Actionable Content Marketing Tip: Make sure you highlight content you created that’s appeared on other platforms such as guest blog posts.

Curation timing
If content curation is an integral part of your social media strategy, it’s important to be present and share regularly across social media platforms. This is particularly important for social signals that influence search results.
Actionable Content Marketing Tip: Determine what level of presence you need on various social media platforms and how much content you need to distribute to be competitive..."

Each point is analyzed with more information. Read full original article here:
http://heidicohen.com/content-curation-in-the-content-marketing-mix/



Via Giuseppe Mauriello
more...
aanve's curator insight, February 14, 6:47 PM

www.aanve.com

 

Cynthia K Seymour's curator insight, February 19, 1:12 AM

Creation, Curation and Connection...  The top 3 balls to juggle in your 2014 social media strategy

Therese Torris's curator insight, February 19, 1:32 AM

Includes research statistics

Rescooped by C-Marketing from J&P Web Marketing curation
Scoop.it!

6 outils pour detecter les plagiats et les copier-coller

6 outils pour detecter les plagiats et les copier-coller | Inbound & Content Marketing: trends & techniques | Scoop.it

Voici 6 outils en ligne qui permettent de détecter dans les copies de vos élèves ou étudiants les plagiats et autres copier-coller.

C’est l’épidémie de l’ère Google. Le plagiat est un phénomène depuis longtemps connu et répertorié dans le monde universitaire. Il touche aujourd’huitous les niveaux de classe du primaire au lycée.


Via Frédéric DEBAILLEUL, Boyé
more...
Cadiou's curator insight, February 11, 2:39 PM

Ne pas plagier, citer...

Laurent Blanchon's curator insight, February 12, 2:06 AM

Voila qui est utile quand on gère des projets éditoriaux.

173 Sud's curator insight, February 13, 1:43 PM


ArticleChecker ne semble pas fonctionner.

Scooped by C-Marketing
Scoop.it!

Sur internet, le contenu, c'est le nouveau packaging !

Sur internet, le contenu, c'est le nouveau packaging ! | Inbound & Content Marketing: trends & techniques | Scoop.it
Les entreprises du luxe ont-elles raté le virage du numérique ? Les sites en flash, certes esthétiques, sont désormais dépassés et l'internaute recherche de la simplicité, et surtout...du contenu.
C-Marketing's insight:

Pour occuper efficacement les nouveaux territoires digitaux, le luxe doit produire des contenus exceptionnels.  


"Car la véritable façon de recréer l'univers du luxe sur Internet, c'est d'emballer le produit dans un packaging qui le mette en valeur et le sublime,"

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions) | Inbound & Content Marketing: trends & techniques | Scoop.it
Discover some of the most common challenges enterprises marketers face with their content marketing efforts -- and some expert ideas to help address those challenges.
more...
No comment yet.
Rescooped by C-Marketing from Public Relations & Social Media Insight
Scoop.it!

101 Inbound Marketing Blogs You Should Be Reading

101 Inbound Marketing Blogs You Should Be Reading | Inbound & Content Marketing: trends & techniques | Scoop.it

Here are a hundred and one (yes, 101!) of the top blogs and websites that you should be reading, if you aren’t already. They cover a variety of topics and they are purposely not segregated by topic. Just because you don’t think you may need to read a blog about social media or content doesn’t mean you shouldn’t be looking at it. So get to it....


Via Jeff Domansky
more...
Geary Morales's curator insight, November 6, 2013 1:14 PM

Inbound Marketing?  Why work harder trying to appeal to potential clients through outbound marketing...

 

when you can strategize to compel your target markets to not only proactively reach out to you, but also do it with a sense of urgency!

Therese Torris's curator insight, January 13, 1:37 AM

Great list ! The whole purpose of content curation for brands is inbound marketing

Nathalie Prinet-Houairi's curator insight, January 16, 9:24 AM

Scan thru to select the few based on your direct interests. Otherwise overwhelming for my taste

Scooped by C-Marketing
Scoop.it!

Simplify Your Inbound Marketing Process: Focus on Content Assets

Simplify Your Inbound Marketing Process: Focus on Content Assets | Inbound & Content Marketing: trends & techniques | Scoop.it
Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.
C-Marketing's insight:

The proof is in the pudding: 

  • content = links, 
  • content = relationships, 
  • content = social activity, 
  • content = search rankings, 
  • content = email subscribers, 
  • content = conversions. 
more...
No comment yet.
Rescooped by C-Marketing from Inbound Marketing pour Tous
Scoop.it!

Les avantages des données structurées pour votre site

Les avantages des données structurées pour votre site | Inbound & Content Marketing: trends & techniques | Scoop.it

Les données structurées sont plus que jamais présentes sur les pages de résultats de Google. Et il va falloir de plus en plus compter avec elles pour votre référencement.


Via Veille digitale, L'Info Autrement, Stéphane Bureau
more...
Attraptemps's curator insight, December 16, 2013 7:31 AM

La stratégie de google est claire, il va falloir se mettre aux données structurées pour de meilleures performances SEO

Jean-Marc TRESOR's curator insight, December 16, 2013 10:45 AM

Les données structurées sont plus que jamais présentes sur les pages de résultats de Google. Et il va falloir de plus en plus compter avec elles pour votre référencement.

Lawrence DAINES's curator insight, January 4, 10:13 AM

Voici pourquoi les données structurées seront incontournables pour le référencement en 2014

Scooped by C-Marketing
Scoop.it!

Why Content Marketing is a Definitive Method for Success in 2014

Why Content Marketing is a Definitive Method for Success in 2014 | Inbound & Content Marketing: trends & techniques | Scoop.it
A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014.
C-Marketing's insight:

Content Marketing still in the driver's seat in 2014. 

more...
No comment yet.