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The Anatomy of Great Content (and the fire that refines it)

YOU are the fire that refines your content.. Allow yourself to shine through, and trust, connection, and sharing will follow.

Via Stefano Principato
Discerning Digital's insight:

Compelling #SlideShare on creating #content with real guts. A must-read for your content teams! #inbound

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malek's curator insight, February 4, 2014 9:10 AM

Interesting presentation about the key role of curation

From around the web

Inbound Marketing Transformation
A collection of articles about the benefits of transforming your marketing function to incorporate inbound and content marketing.
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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Inbound Marketing Transformation | Scoop.it
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.
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The Best and Worst Times to Post on Facebook, Twitter and Pinterest [Infographic]

The Best and Worst Times to Post on Facebook, Twitter and Pinterest [Infographic] | Inbound Marketing Transformation | Scoop.it
Discover the facts about when to post your status update.
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The 3 Most Important Content Marketing Questions CEOs Should Ask - Business 2 Community

The 3 Most Important Content Marketing Questions CEOs Should Ask - Business 2 Community | Inbound Marketing Transformation | Scoop.it
As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has…
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How to Write Subject Lines That Drive Open Rates

How to Write Subject Lines That Drive Open Rates | Inbound Marketing Transformation | Scoop.it
81% of editors prefer email pitches, and 85% of editors open pitches based on your subject line. This research shows you how to improve your subject lines.
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How to Write About Things You Know Nothing About

How to Write About Things You Know Nothing About | Inbound Marketing Transformation | Scoop.it
Learn how to write authoritatively, accurately, and well about topics you know nothing about.
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Five Important Digital Marketing Elements To Consider

Five Important Digital Marketing Elements To Consider | Inbound Marketing Transformation | Scoop.it
For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful [...]
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HubSpot Unveils CRM at INBOUND 2014 – Is It a Game Changer? - Customer Think

HubSpot Unveils CRM at INBOUND 2014 – Is It a Game Changer? - Customer Think | Inbound Marketing Transformation | Scoop.it
Customer Think
HubSpot Unveils CRM at INBOUND 2014 – Is It a Game Changer?
Customer Think
In September 2014 HubSpot hosted the annual INBOUND 2014 event in Boston.
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The Top 5 Inbound Marketing Articles From August

The Top 5 Inbound Marketing Articles From August | Inbound Marketing Transformation | Scoop.it

Catch up on a month in inbound with five of the top inbound marketing articles from August - Discerning Digital

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5 Email Marketing Experts share their best Tips

5 Email Marketing Experts share their best Tips | Inbound Marketing Transformation | Scoop.it
Want to get more clicks and more business out of your email blasts? One startup has rounded up some great suggestions.

Via TechinBiz
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Wendy Brown Singer's curator insight, August 26, 2014 12:25 PM

I especially like the Delight Campaign concept.

paul babicki's curator insight, August 26, 2014 9:17 PM

http://netiquetteiq.blogspot.com

www.tabularosa.net

BSN's curator insight, August 27, 2014 6:17 AM

5 Email Marketing Experts share their best Tips.

#emailmarketing #business

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10 free tools for creating infographics | Creative Bloq

10 free tools for creating infographics | Creative Bloq | Inbound Marketing Transformation | Scoop.it

...The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop is often beyond the limits that time allows. Which is why it's occasionally useful to use a quick and dirty infographics tool to speed up the process.

 

We've selected our favourites here. They're all free, or offer free versions. Let us know which ones you get on best with...


Via Jeff Domansky
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JBass Learning's curator insight, August 21, 2014 6:50 PM

Some really useful looking tools 

Miklos Szilagyi's curator insight, August 22, 2014 4:26 AM

I know nothing about this but it looks like a good starting point...:-)))

Luis Cano's curator insight, August 23, 2014 4:02 PM

Herramientas de Infograficas ...

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Visual Content: The Key to Effective Brand Storytelling

Visual Content: The Key to Effective Brand Storytelling | Inbound Marketing Transformation | Scoop.it
A majority of people are visual learners. They love visual content, and the more enriching it is, the deeper and more lasting the impression your content makes. Find out more about why visual conte...
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Clear the Hurdles: Sell Your Internal Team on Inbound Marketing

Clear the Hurdles: Sell Your Internal Team on Inbound Marketing | Inbound Marketing Transformation | Scoop.it
Your internal team can slow down your marketing plans if they don’t understand the purpose and the process. Here’s how to make sure they do.

Via Thomas Faltin
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7 Key Insights Into B2B Content Marketing and Lead Generation - Business 2 Community

7 Key Insights Into B2B Content Marketing and Lead Generation - Business 2 Community | Inbound Marketing Transformation | Scoop.it
7 Key Insights Into B2B Content Marketing and Lead Generation Business 2 Community The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating, licensing and utilizing content...
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Rescooped by Discerning Digital from The Marketing Technology Alert
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Top 10 Inbound Marketing Analytics You Need To Monitor

Top 10 Inbound Marketing Analytics You Need To Monitor | Inbound Marketing Transformation | Scoop.it
Do you know which metrics measure the success of your inbound marketing strategies? Read our list of the top 10 metrics you should be analyzing.

Via iNeoMarketing
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iNeoMarketing's curator insight, January 19, 6:12 PM

Forget 1-9. Tie it directly to #10. That's it, that's the metric. Everything else is a feel-good.

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7 Quick List-Building Tips From Email Marketing Masters

7 Quick List-Building Tips From Email Marketing Masters | Inbound Marketing Transformation | Scoop.it
Despite what you may have heard, a strong email list remains a key commodity for any content creator to grow their owned audience. It's the rain dance that gets a flood of followers to your content, the channel that conjures a storm of social shares.
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No More Boring Brands: Creative Content from a Conservative Company

No More Boring Brands: Creative Content from a Conservative Company | Inbound Marketing Transformation | Scoop.it
Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand.
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10 Reasons to Keep Using Facebook for Business - The Agency Post

10 Reasons to Keep Using Facebook for Business - The Agency Post | Inbound Marketing Transformation | Scoop.it
It is the most powerful channel for engaging, interacting and communicating with your customers and for your customers to communicate with you.
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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Inbound Marketing Transformation | Scoop.it
Learn eight tips for writing landing page copy that converts.
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4 Inbound Marketing Mistakes that Bring a Campaign Down - The Agency Post

4 Inbound Marketing Mistakes that Bring a Campaign Down - The Agency Post | Inbound Marketing Transformation | Scoop.it
Are you destroying your inbound marketing campaign with these mistakes?

Via Pantelis Chiotellis
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Can You Afford An In-House Inbound Marketing Team? - Business 2 Community

Can You Afford An In-House Inbound Marketing Team? - Business 2 Community | Inbound Marketing Transformation | Scoop.it
In today’s world, Inbound Marketing has established itself as a vital element of your brand’s strategy. It costs 62% less than traditional marketing and generates approximately three times as man…
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5 seo tips for your company blog

5 seo tips for your company blog | Inbound Marketing Transformation | Scoop.it
Blogs were initially a digital version of personal diaries.Their usage now goes beyond that usage and companies have taken up to blogg (...)
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The 6 Most Common Technologies Used by B2B Marketers | Bizo

The 6 Most Common Technologies Used by B2B Marketers | Bizo | Inbound Marketing Transformation | Scoop.it

Digest...

 

The following five marketing technologies were also used by more than 30 percent of marketers, according to the survey:

>> Analytics tools (61.0 percent)

>> Email software (39.8 percent)

>> Social media management tools (37.5 percent)

>> Blogging platforms (36.3 percent)

>> Marketing automation software (31.3 percent)

 

The survey also inquired about what marketing technologies marketers plan to install in the next 12 months. The top three:

>> Blogging platform (28.3 percent)

>> Marketing automation software (19.1 percent)

>> CRM system (17.8 percent)

 

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iNeoMarketing's curator insight, August 20, 2014 5:43 PM

The data comes from “The Data-Driven Marketer” special report. I'm stunned by the percentage of CRM system installs over the next 12 months.

MarkCom Conseil's curator insight, August 25, 2014 5:53 AM

:-) Marketing automation software (31.3 percent) !!!

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8 Steps to Getting The Most Out of Your Content

8 Steps to Getting The Most Out of Your Content | Inbound Marketing Transformation | Scoop.it
Content marketing isn’t new. Since the dawn of the internet, marketers have been using content to drive traffic and generate leads. The only difference now is that people are finally seeing content…

Via Stefano Principato
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OXY GREY's curator insight, August 21, 2014 3:47 AM

Le cycle du contenu ou comment maximiser son approche pour générer des leads de meilleure qualité ? Le public prend enfin conscience de l'importance de cette approche dans l'optique de consommation (B2B & B2C)

Barbara Hartzler's curator insight, August 21, 2014 3:47 PM

Seems more simple than it actually is.

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The Future of Social Media Content Strategy is Really Déjà Vu

The Future of Social Media Content Strategy is Really Déjà Vu | Inbound Marketing Transformation | Scoop.it
... on us to pay our way. The new Facebook forces marketers to look closer at the quality, relevance, and strategic benefit of their social content, instead of throwing all kinds of rubbish on the page because it's supposedly free.
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Saying 'Yes' to Content Marketing Doesn't Mean Abandoning Traditional ... - Forbes

Saying 'Yes' to Content Marketing Doesn't Mean Abandoning Traditional ... - Forbes | Inbound Marketing Transformation | Scoop.it
Forbes
Saying 'Yes' to Content Marketing Doesn't Mean Abandoning Traditional ...
Forbes
Given its long-term value, content marketing is quickly taking over traditional advertising as the preferred medium to reach customers.
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