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The Anatomy of Great Content (and the fire that refines it)

YOU are the fire that refines your content.. Allow yourself to shine through, and trust, connection, and sharing will follow.

Via Stefano Principato
Discerning Digital's insight:

Compelling #SlideShare on creating #content with real guts. A must-read for your content teams! #inbound

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malek's curator insight, February 4, 2014 9:10 AM

Interesting presentation about the key role of curation

Inbound and Content Marketing
A collection of articles about how and why you should incorporate the best inbound and content marketing principles into your overall marketing mix.
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What Senior Marketers Really Think About Digital in 2015

What Senior Marketers Really Think About Digital in 2015 | Inbound and Content Marketing | Scoop.it
A new survey by CMO Council has given essential insights from senior marketers into the digital marketing landscape. Here's what you need to know.
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Google's 'Quality Update': What Content Marketers Need to Know

Google's 'Quality Update': What Content Marketers Need to Know | Inbound and Content Marketing | Scoop.it
Google takes another big step towards prioritizing quality over all else.
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Free Guide: 30 Ways to Drive Lead Generation Online

Free Guide: 30 Ways to Drive Lead Generation Online | Inbound and Content Marketing | Scoop.it
Get 30 hints, tips and tricks to drive lead generation online with our free download.
Discerning Digital's insight:

Need more leads? Make your website a lead generation machine with this new free guide

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The 6 Month Website Redesign Framework

The 6 Month Website Redesign Framework | Inbound and Content Marketing | Scoop.it
Need some structure for your next website redesign? Utilize this framework and you'll be all set.
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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Inbound and Content Marketing | Scoop.it
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.
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The Best and Worst Times to Post on Facebook, Twitter and Pinterest [Infographic]

The Best and Worst Times to Post on Facebook, Twitter and Pinterest [Infographic] | Inbound and Content Marketing | Scoop.it
Discover the facts about when to post your status update.
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The 3 Most Important Content Marketing Questions CEOs Should Ask - Business 2 Community

The 3 Most Important Content Marketing Questions CEOs Should Ask - Business 2 Community | Inbound and Content Marketing | Scoop.it
As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has…
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How to Write Subject Lines That Drive Open Rates

How to Write Subject Lines That Drive Open Rates | Inbound and Content Marketing | Scoop.it
81% of editors prefer email pitches, and 85% of editors open pitches based on your subject line. This research shows you how to improve your subject lines.
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How to Write About Things You Know Nothing About

How to Write About Things You Know Nothing About | Inbound and Content Marketing | Scoop.it
Learn how to write authoritatively, accurately, and well about topics you know nothing about.
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Five Important Digital Marketing Elements To Consider

Five Important Digital Marketing Elements To Consider | Inbound and Content Marketing | Scoop.it
For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful [...]
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HubSpot Unveils CRM at INBOUND 2014 – Is It a Game Changer? - Customer Think

HubSpot Unveils CRM at INBOUND 2014 – Is It a Game Changer? - Customer Think | Inbound and Content Marketing | Scoop.it
Customer Think
HubSpot Unveils CRM at INBOUND 2014 – Is It a Game Changer?
Customer Think
In September 2014 HubSpot hosted the annual INBOUND 2014 event in Boston.
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The Top 5 Inbound Marketing Articles From August

The Top 5 Inbound Marketing Articles From August | Inbound and Content Marketing | Scoop.it

Catch up on a month in inbound with five of the top inbound marketing articles from August - Discerning Digital

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Rescooped by Discerning Digital from Business Tips
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5 Email Marketing Experts share their best Tips

5 Email Marketing Experts share their best Tips | Inbound and Content Marketing | Scoop.it
Want to get more clicks and more business out of your email blasts? One startup has rounded up some great suggestions.

Via TechinBiz
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Wendy Brown Singer's curator insight, August 26, 2014 12:25 PM

I especially like the Delight Campaign concept.

paul babicki's curator insight, August 26, 2014 9:17 PM

http://netiquetteiq.blogspot.com

www.tabularosa.net

BSN's curator insight, August 27, 2014 6:17 AM

5 Email Marketing Experts share their best Tips.

#emailmarketing #business

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5 Small Tweaks to Help You Generate More Leads

5 Small Tweaks to Help You Generate More Leads | Inbound and Content Marketing | Scoop.it
Looking to squeeze more leads out of your content? We experimented with five small content tweaks and we're sharing the results with you.
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3 Proven Ways to Nail Visual Storytelling

3 Proven Ways to Nail Visual Storytelling | Inbound and Content Marketing | Scoop.it
Follow these three factors and be inspired by the examples to help craft your visual content carefully and effectively – Content Marketing Institute.
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Pentatonix: 5 Secrets To Content Marketing Success - Huffington Post

Pentatonix: 5 Secrets To Content Marketing Success - Huffington Post | Inbound and Content Marketing | Scoop.it
Thanks in part to their perfectly blended harmonies and wickedly clever arrangements, the a cappella group Pentatonix are on a massive winning streak right now. You may not be able to sing like Pentatonix, but you can learn from their success.
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The 10 Best Skillshare Classes for Content Marketers

The 10 Best Skillshare Classes for Content Marketers | Inbound and Content Marketing | Scoop.it
Whether you're looking to fine-tune your social media strategy, devise an editorial calendar, or boost your productivity, there are plenty of Skilshare classes to choose from.
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Rescooped by Discerning Digital from The Marketing Technology Alert
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Top 10 Inbound Marketing Analytics You Need To Monitor

Top 10 Inbound Marketing Analytics You Need To Monitor | Inbound and Content Marketing | Scoop.it
Do you know which metrics measure the success of your inbound marketing strategies? Read our list of the top 10 metrics you should be analyzing.

Via marketingIO
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marketingIO's curator insight, January 19, 6:12 PM

Forget 1-9. Tie it directly to #10. That's it, that's the metric. Everything else is a feel-good.

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7 Quick List-Building Tips From Email Marketing Masters

7 Quick List-Building Tips From Email Marketing Masters | Inbound and Content Marketing | Scoop.it
Despite what you may have heard, a strong email list remains a key commodity for any content creator to grow their owned audience. It's the rain dance that gets a flood of followers to your content, the channel that conjures a storm of social shares.
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No More Boring Brands: Creative Content from a Conservative Company

No More Boring Brands: Creative Content from a Conservative Company | Inbound and Content Marketing | Scoop.it
Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand.
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10 Reasons to Keep Using Facebook for Business - The Agency Post

10 Reasons to Keep Using Facebook for Business - The Agency Post | Inbound and Content Marketing | Scoop.it
It is the most powerful channel for engaging, interacting and communicating with your customers and for your customers to communicate with you.
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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Inbound and Content Marketing | Scoop.it
Learn eight tips for writing landing page copy that converts.
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Rescooped by Discerning Digital from Business: Economics, Marketing, Strategy
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4 Inbound Marketing Mistakes that Bring a Campaign Down - The Agency Post

4 Inbound Marketing Mistakes that Bring a Campaign Down - The Agency Post | Inbound and Content Marketing | Scoop.it
Are you destroying your inbound marketing campaign with these mistakes?

Via Pantelis Chiotellis
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Can You Afford An In-House Inbound Marketing Team? - Business 2 Community

Can You Afford An In-House Inbound Marketing Team? - Business 2 Community | Inbound and Content Marketing | Scoop.it
In today’s world, Inbound Marketing has established itself as a vital element of your brand’s strategy. It costs 62% less than traditional marketing and generates approximately three times as man…
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5 seo tips for your company blog

5 seo tips for your company blog | Inbound and Content Marketing | Scoop.it
Blogs were initially a digital version of personal diaries.Their usage now goes beyond that usage and companies have taken up to blogg (...)
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