Inbound and Content Marketing
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Inbound and Content Marketing
A collection of articles about how and why you should incorporate the best inbound and content marketing principles into your overall marketing mix.
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Quick-and-Dirty Roundup of Content Marketing Trends [Best of CCO 2015]

Quick-and-Dirty Roundup of Content Marketing Trends [Best of CCO 2015] | Inbound and Content Marketing | Scoop.it

We know you’ll never have time to catch up on all your reading. Start 2016 with this quick roundup of 12 favorite CCO articles. – Content Marketing Institute

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Marketing Legend Seth Godin on the Future of Branded Content

Marketing Legend Seth Godin on the Future of Branded Content | Inbound and Content Marketing | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
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If You Don't Have Good Content, You're Going to Fail on Social — The Content Strategist

If You Don't Have Good Content, You're Going to Fail on Social — The Content Strategist | Inbound and Content Marketing | Scoop.it
Though content marketing is the new kid on the block, it won't be long before it eclipses social as marketers' tool of choice.
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5 Small Tweaks to Help You Generate More Leads

5 Small Tweaks to Help You Generate More Leads | Inbound and Content Marketing | Scoop.it
Looking to squeeze more leads out of your content? We experimented with five small content tweaks and we're sharing the results with you.
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3 Proven Ways to Nail Visual Storytelling

3 Proven Ways to Nail Visual Storytelling | Inbound and Content Marketing | Scoop.it
Follow these three factors and be inspired by the examples to help craft your visual content carefully and effectively – Content Marketing Institute.
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Free Guide: 30 Ways to Drive Lead Generation Online

Free Guide: 30 Ways to Drive Lead Generation Online | Inbound and Content Marketing | Scoop.it
Get 30 hints, tips and tricks to drive lead generation online with our free download.
Discerning Digital's insight:

Need more leads? Make your website a lead generation machine with this new free guide

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The 6 Month Website Redesign Framework

The 6 Month Website Redesign Framework | Inbound and Content Marketing | Scoop.it
Need some structure for your next website redesign? Utilize this framework and you'll be all set.
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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Inbound and Content Marketing | Scoop.it
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.
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The Best and Worst Times to Post on Facebook, Twitter and Pinterest [Infographic]

The Best and Worst Times to Post on Facebook, Twitter and Pinterest [Infographic] | Inbound and Content Marketing | Scoop.it
Discover the facts about when to post your status update.
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The 3 Most Important Content Marketing Questions CEOs Should Ask - Business 2 Community

The 3 Most Important Content Marketing Questions CEOs Should Ask - Business 2 Community | Inbound and Content Marketing | Scoop.it
As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has…
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How to Write Subject Lines That Drive Open Rates

How to Write Subject Lines That Drive Open Rates | Inbound and Content Marketing | Scoop.it
81% of editors prefer email pitches, and 85% of editors open pitches based on your subject line. This research shows you how to improve your subject lines.
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How to Write About Things You Know Nothing About

How to Write About Things You Know Nothing About | Inbound and Content Marketing | Scoop.it
Learn how to write authoritatively, accurately, and well about topics you know nothing about.
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Five Important Digital Marketing Elements To Consider

Five Important Digital Marketing Elements To Consider | Inbound and Content Marketing | Scoop.it
For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful [...]
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State of Inbound 2015

State of Inbound 2015 | Inbound and Content Marketing | Scoop.it

HubSpot surveyed nearly 4,000 marketing and sales professionals at virtually all levels, across all industries, and around the world.

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13 Stats That Should Terrify CMOs

13 Stats That Should Terrify CMOs | Inbound and Content Marketing | Scoop.it
Just because numbers may be marketers' new best friend doesn't mean they're all good. Some, in fact, are a bit terrifying.
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Four Steps for Better Content Marketing - Chief Marketer

Four Steps for Better Content Marketing - Chief Marketer | Inbound and Content Marketing | Scoop.it
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
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Google's 'Quality Update': What Content Marketers Need to Know

Google's 'Quality Update': What Content Marketers Need to Know | Inbound and Content Marketing | Scoop.it
Google takes another big step towards prioritizing quality over all else.
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What Senior Marketers Really Think About Digital in 2015

What Senior Marketers Really Think About Digital in 2015 | Inbound and Content Marketing | Scoop.it
A new survey by CMO Council has given essential insights from senior marketers into the digital marketing landscape. Here's what you need to know.
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Pentatonix: 5 Secrets To Content Marketing Success - Huffington Post

Pentatonix: 5 Secrets To Content Marketing Success - Huffington Post | Inbound and Content Marketing | Scoop.it
Thanks in part to their perfectly blended harmonies and wickedly clever arrangements, the a cappella group Pentatonix are on a massive winning streak right now. You may not be able to sing like Pentatonix, but you can learn from their success.
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The 10 Best Skillshare Classes for Content Marketers

The 10 Best Skillshare Classes for Content Marketers | Inbound and Content Marketing | Scoop.it
Whether you're looking to fine-tune your social media strategy, devise an editorial calendar, or boost your productivity, there are plenty of Skilshare classes to choose from.
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Top 10 Inbound Marketing Analytics You Need To Monitor

Top 10 Inbound Marketing Analytics You Need To Monitor | Inbound and Content Marketing | Scoop.it
Do you know which metrics measure the success of your inbound marketing strategies? Read our list of the top 10 metrics you should be analyzing.

Via marketingIO
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marketingIO's curator insight, January 19, 2015 6:12 PM

Forget 1-9. Tie it directly to #10. That's it, that's the metric. Everything else is a feel-good.

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7 Quick List-Building Tips From Email Marketing Masters

7 Quick List-Building Tips From Email Marketing Masters | Inbound and Content Marketing | Scoop.it
Despite what you may have heard, a strong email list remains a key commodity for any content creator to grow their owned audience. It's the rain dance that gets a flood of followers to your content, the channel that conjures a storm of social shares.
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No More Boring Brands: Creative Content from a Conservative Company

No More Boring Brands: Creative Content from a Conservative Company | Inbound and Content Marketing | Scoop.it
Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand.
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10 Reasons to Keep Using Facebook for Business - The Agency Post

10 Reasons to Keep Using Facebook for Business - The Agency Post | Inbound and Content Marketing | Scoop.it
It is the most powerful channel for engaging, interacting and communicating with your customers and for your customers to communicate with you.
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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Inbound and Content Marketing | Scoop.it
Learn eight tips for writing landing page copy that converts.
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