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Inbound Marketing Strategies
Inbound marketing techniques and strategies to attract new business, builds relationships that build your business.
Curated by Janet Fouts
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How Unbounce Used Webinars To Increase Free Trial Starts By 35%

How Unbounce Used Webinars To Increase Free Trial Starts By 35% | Inbound Marketing Strategies | Scoop.it
I know what you're thinking, “Ugh… webinars…” I couldn't agree with you more. They're played out, they can feel dirty, and definitely have a high reputation of being – in general – thinly veiled pitch feasts.

Via Andrew Federici
Janet Fouts's insight:

Smart marketers share great information and that keeps people coming back!

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Andrew Federici's curator insight, March 4, 4:50 PM

This is a great video showcasing how to best leverage webinars to generate sales.  For Unbounce, it started with talking to customers about new features that led to up-sells.

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Thought Leadership Marketing In The Age Of Online Influence - Business 2 Community

Thought Leadership Marketing In The Age Of Online Influence - Business 2 Community | Inbound Marketing Strategies | Scoop.it
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The 6 Types of Useful Tweets

The 6 Types of Useful Tweets | Inbound Marketing Strategies | Scoop.it
Again and again, people I meet in real life or on Facebook tell me that they do not "get" Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). 1. Conversation (like text messages) You can all do this right?
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The Future Of Social Media Marketing: Less Players, With Better Technology ... - Business Insider

The Future Of Social Media Marketing: Less Players, With Better Technology ... - Business Insider | Inbound Marketing Strategies | Scoop.it
The Future Of Social Media Marketing: Less Players, With Better Technology ...
Business Insider
There is no better window into the fast-changing world of social media marketing than Facebook's preferred marketing developer program.
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Emily Zhang's curator insight, September 21, 2013 10:47 PM

This article mentions the importance of using social media as a marketing communication tool. Many brands are trying to communicate with customers through social media. It is a great way to know more about what are consumers’ wants and needs. This is also a good idea of providing unique content and experiences and participating in relevant conversations online will enable companies to achieve their goals, such as increased leads, or changing perceptions. In this advancing society, Face-book has become the most popular network communication platform and many companies use it as a marketing communication tool to engage with consumers. Therefore, in order to maintain effective social media marketing, marketers must understand such as Face-book activity, consumer engagement and so on.

Wenzi Liu's comment, September 21, 2013 11:01 PM
The use of social media for company to communicate will consumers is more and more important nowadays. Companies should use these platforms like Facebook and Twitters to communicate with their consumers as most of the consumers use these platforms a lot. Information is being exchange around the world by these platforms; therefore company could successfully communicate with their consumers if they are using these platforms effectively.
Cen Xun's comment, September 22, 2013 11:38 PM
it is true that social media definitely influenced the marketing, because its promptness and communication characters, and the expanding of social media will bring more competition challenge of the brand and company, this article is a good example to told us how increase the social media influence of a brand or a company through better technology and less cost.
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How To Generate More Value From Long-Form Content - FullQuota

How To Generate More Value From Long-Form Content - FullQuota | Inbound Marketing Strategies | Scoop.it
Profitable content marketing teams will generate more value out of long-form content by breaking it down into smaller pieces.
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Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails | Inbound Marketing Strategies | Scoop.it
Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy.
Janet Fouts's insight:

#inbound marketing isn't just dumping content, there's a strategy!

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Beware: Your Business Is At The Mercy Of Facebook! Social Fixer Page Deleted Without Explanation…

Beware: Your Business Is At The Mercy Of Facebook! Social Fixer Page Deleted Without Explanation… | Inbound Marketing Strategies | Scoop.it
Janet Fouts's insight:

For those who accidentally violate Facebook policies and think there will be no consequence. Is it really a good idea to invest everything in hosted community?

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Yahoo! Facebook gets real about on page promotions! | Tatu Digital

Yahoo! Facebook gets real about on page promotions! | Tatu Digital | Inbound Marketing Strategies | Scoop.it
I can't tell you how many times I've had to tell people that running a contest on their Facebook page for likes to win a prize was against their terms of Use
Janet Fouts's insight:

This has driven us crazy for years. Now it will be interesting to see what happens.

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SEO Tips Even Your Grandmother Can Understand

SEO Tips Even Your Grandmother Can Understand | Inbound Marketing Strategies | Scoop.it
Learn how to organize and optimize your website with these timely and crystal-clear seo tips.
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Tips for Geo-Targeted Content

Tips for Geo-Targeted Content | Inbound Marketing Strategies | Scoop.it
Geo-targeting your content means more than just writing blogs about a particular place. (Tips for Geo-Targeted Content http://t.co/4CaCrVTUIM)
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Insider Tips On Increasing Your Content's Value

Insider Tips On Increasing Your Content's Value | Inbound Marketing Strategies | Scoop.it
Get inside inbound marketing tips on increasing your website content's value (Please RT - Solid article - Insider Tips On Increasing Your Content's Value http://t.co/jp5lmxSUSJ via @98togo #inbound...
Janet Fouts's insight:
How do you rank the quality of your content? Some good tips here.
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CEOs Say Inbound Marketing Pays Off - Memphis Daily News

CEOs Say Inbound Marketing Pays Off - Memphis Daily News | Inbound Marketing Strategies | Scoop.it
CEOs Say Inbound Marketing Pays Off Memphis Daily News Editor's Note: This is the second in a two-part series.
Janet Fouts's insight:
Of Course it does.
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Top Three Places to Focus Your Inbound Marketing Strategy - BuildTheResidual.com

Top Three Places to Focus Your Inbound Marketing Strategy - BuildTheResidual.com | Inbound Marketing Strategies | Scoop.it
Check out this article on inbound marketing if you are not familiar with the term or the advantages of incorporating this strategy. Here are the top three places online to focus your inbound marketing strategy.
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Kelly Blazek, Head of Cleveland Job Bank, Writes Scathing Emails to Local Job Seekers

Kelly Blazek, Head of Cleveland Job Bank, Writes Scathing Emails to Local Job Seekers | Inbound Marketing Strategies | Scoop.it
Photo via Kelly Blazek, Twitter, Screen Grab If you're not one of Kelly Blazek's 960+ LinkedIn connections or have not been granted approval to subscribe...
Janet Fouts's insight:

Oh dear oh dear, did we have a bad day Ms. Blazek? 

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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.
Janet Fouts's insight:

Marketers are definitely seeing the impact of boosted posts and ads, and when they don't the reach is dropping like a stone...

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YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators

YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators | Inbound Marketing Strategies | Scoop.it
YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be used to accompany their footage.

Via Ileane Smith
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eProAgi Anderson's curator insight, September 27, 2013 6:00 PM

Music can add so much to you videos.

Janet Fouts's curator insight, November 2, 2013 10:28 AM

woohoo! This is big news for small biz.

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B2B Social Media: Building a Cohesive Strategy

B2B Social Media: Building a Cohesive Strategy | Inbound Marketing Strategies | Scoop.it
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact.
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7 Major Social Media Mistakes You May Be Making Without Knowing It - Business Insider

7 Major Social Media Mistakes You May Be Making Without Knowing It - Business Insider | Inbound Marketing Strategies | Scoop.it
Business Insider
7 Major Social Media Mistakes You May Be Making Without Knowing It
Business Insider
I'm pretty well known for making mistakes. It's kind of a known trait of mine.
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5 SEO Strategies for Getting Found Online - Business 2 Community

5 SEO Strategies for Getting Found Online - Business 2 Community | Inbound Marketing Strategies | Scoop.it
5 #SEO Strategies for Getting Found Online http://t.co/xOMVZANb51 by @MarketingLetter via @B2Community #Marketing #Content #Inbound
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Your Facebook friends could damage your credit rating - Telegraph

Your Facebook friends could damage your credit rating - Telegraph | Inbound Marketing Strategies | Scoop.it
How you socialise online - and who with - could help or hinder your application for a loan or mortgage.
Janet Fouts's insight:

Really?

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How to Find Influencers in Social Media with Contextualized Influence

How to Find Influencers in Social Media with Contextualized Influence | Inbound Marketing Strategies | Scoop.it
How to Find Influencers in Social Media with Contextualized Influence http://t.co/dFFelV7XUY via @Zoomph #Influencermarketing

Via Ron Sela
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Ron Sela's curator insight, August 27, 2013 7:03 PM

How to Find Influencers in Social Media with Contextualized Influence

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The Salesperson's Guide to Sending Prospects the Right Content at the Right Time

The Salesperson's Guide to Sending Prospects the Right Content at the Right Time | Inbound Marketing Strategies | Scoop.it
One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. How? Educate your prospects in between ...
Janet Fouts's insight:
Don't just hit prospects with your fabulous value proposition over and over. Nurture them with useful related content. Even if its not yours!
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inbound-marketing-pratica.jpg (564x1000 pixels)

inbound-marketing-pratica.jpg (564x1000 pixels) | Inbound Marketing Strategies | Scoop.it
Inbound Marketing Flow #infographic http://t.co/g5D2GbOn6i
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Lawmakers take up bill on social media privacy - Milwaukee Journal Sentinel

Lawmakers take up bill on social media privacy - Milwaukee Journal Sentinel | Inbound Marketing Strategies | Scoop.it
Lawmakers take up bill on social media privacy Milwaukee Journal Sentinel Their bill would block employers, landlords and universities from pressuring job seekers, tenants or aspiring college athletes from being required to turn over their...
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In with the Old: How to Integrate Outbound Tactics with Inbound Marketing

In with the Old: How to Integrate Outbound Tactics with Inbound Marketing | Inbound Marketing Strategies | Scoop.it
In with the Old: How to Integrate Outbound Tactics with Inbound Marketing http://t.co/7JxSK3GPRG
Janet Fouts's insight:
Bill Cosby! I remember these ads. Do you?my how times have changed.
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