Inbound Marketing Strategies
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Inbound Marketing Strategies
Inbound marketing techniques and strategies to attract new business, builds relationships that build your business.
Curated by Janet Fouts
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Growth Hacking Guide & Marketing Channels For Beginners

Growth Hacking Guide & Marketing Channels For Beginners | Inbound Marketing Strategies | Scoop.it
If you're looking to learn about growth hacking, this step by step curated course will help you guide to all the best materials on growth hacking.
Janet Fouts's insight:

I have a lot to say about the idea of "Growth Hacking". There are people who do it to grow authentic accounts. But the black hat approach? Stop it. Just stop it. You're adding to the noise and nothing more!

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Third-party content is 4x to 7x more trusted than your own

Third-party content is 4x to 7x more trusted than your own | Inbound Marketing Strategies | Scoop.it

I had always believed that most of the marketing content used by a company should be developed internally (...). Because of three recent research studies, I now have a different view on this issue.


Via Guillaume Decugis
Janet Fouts's insight:

It's no surprise really that people trust external content from bloggers and journalists to what you write in your marketing spiels. That's why curation works so well. You can bring in voices who share the same messaging and add credibility to your voice.

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Guillaume Decugis's curator insight, August 26, 2014 8:27 PM

Some people still think that the only type of content that can demonstrate your expertise and show your thought leadership is the one you create. 


If you're still thinking that, think again as the data has spoken.


David Dodd used to be one of them and he explains in this article why he changed his mind after analyzing results from several research studies focusing specifically on B2B marketing. 


The research - based on an extensive of more than 400 B2B content consumers - highlights beyond any doubt that people simply don't trust vendor-created content. 


The solution is probably not to stop creating anything: you have opinions and you can create strong original content. But more often then not, you'll be more convincing if you can publish curated content that supports your overall message.


(Which is what I just did by the way so let me know if you feel more convinced). 

Ken Dickens's curator insight, August 29, 2014 3:50 PM

Data in support of Content Curation as a must-do website/marketing strategy for all.  In fact, you are reading Curated Content now!  -Ken

 

www.2080nonprofits.org

Biomagnetips's curator insight, December 11, 2014 7:38 AM

Interesting statistics released from the CMO Council.

 

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Snapchat for Brands? Really? | Janet Fouts | LinkedIn

Snapchat for Brands? Really? | Janet Fouts | LinkedIn | Inbound Marketing Strategies | Scoop.it
Janet Fouts's insight:

Believe it or not, Snapchat is worth taking a second look.

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Is Brand Engagement Over on Facebook?

Is Brand Engagement Over on Facebook? | Inbound Marketing Strategies | Scoop.it

The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts”


Via Guillaume Decugis
Janet Fouts's insight:

I completely agree. Social media sites can't be just real estate. Get a billboard! Brands large and small will have to work a lot harder to be able to reach their network on Facebook, that means they will have to engage them, use other platforms to drive discussion too.

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Guillaume Decugis's curator insight, January 24, 2015 3:36 AM

The decline of organic reach on Facebook is continuing as I observed last year calling social media publishing dead (as we knew it). In this post, [url=/u/185862 x-already-notified=1]Janet Fouts[/url] describes how it's going to be even worse in 2015.


As I explained back then, the solution resides on using social networks not as your real estate but as distribution channels for content placed in a hub you control. As CMI's Joe Pulizzi also puts it: "don't build your content marketing on rented land". Even if social media is your most important activity (as a community manager for instance), if you're just sharing links, you're missing out: you should use a content hub. This can be a blog, a mini content site (such as a Scoop.it page) or something else but this needs to be a pace where you can convert your readers to either subscribe, learn about your product or engage with you directly. 



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12 Myths About Content Curation (Busted)

12 Myths About Content Curation (Busted) | Inbound Marketing Strategies | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…

Via Guillaume Decugis
Janet Fouts's insight:

Curation is harder than it looks!

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Willem Kuypers's curator insight, December 16, 2014 10:44 AM

Commentaire intéresssant à propos de la curation.

Ivo Nový's curator insight, December 19, 2014 9:46 AM
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

donhornsby's curator insight, December 20, 2014 7:55 AM

(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons:

 

You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts.

As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.



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AT&T and T-Mobile Duke It Out over a Customer on Twitter

AT&T and T-Mobile Duke It Out over a Customer on Twitter | Inbound Marketing Strategies | Scoop.it
The quality of customer service on social media majorly influences the way the public views your company. Unlike other, private customer service interactions such as those held over the phone, customer service on Twitter happens in the public eye.
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4 Steps to Build Influence for Your Personal Brand

4 Steps to Build Influence for Your Personal Brand | Inbound Marketing Strategies | Scoop.it

These days it’s not about who you know online, but rather who gets to know your personal brand.


Via Ron Sela
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Kelly Blazek, Head of Cleveland Job Bank, Writes Scathing Emails to Local Job Seekers

Kelly Blazek, Head of Cleveland Job Bank, Writes Scathing Emails to Local Job Seekers | Inbound Marketing Strategies | Scoop.it
Photo via Kelly Blazek, Twitter, Screen Grab If you're not one of Kelly Blazek's 960+ LinkedIn connections or have not been granted approval to subscribe...
Janet Fouts's insight:

Oh dear oh dear, did we have a bad day Ms. Blazek? 

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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.
Janet Fouts's insight:

Marketers are definitely seeing the impact of boosted posts and ads, and when they don't the reach is dropping like a stone...

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YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators

YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators | Inbound Marketing Strategies | Scoop.it
YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be used to accompany their footage.

Via Ileane Smith
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Agi Anderson's curator insight, September 27, 2013 9:00 PM

Music can add so much to you videos.

Janet Fouts's curator insight, November 2, 2013 1:28 PM

woohoo! This is big news for small biz.

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B2B Social Media: Building a Cohesive Strategy

B2B Social Media: Building a Cohesive Strategy | Inbound Marketing Strategies | Scoop.it
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact.
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7 Major Social Media Mistakes You May Be Making Without Knowing It - Business Insider

7 Major Social Media Mistakes You May Be Making Without Knowing It - Business Insider | Inbound Marketing Strategies | Scoop.it
Business Insider
7 Major Social Media Mistakes You May Be Making Without Knowing It
Business Insider
I'm pretty well known for making mistakes. It's kind of a known trait of mine.
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5 SEO Strategies for Getting Found Online - Business 2 Community

5 SEO Strategies for Getting Found Online - Business 2 Community | Inbound Marketing Strategies | Scoop.it
5 #SEO Strategies for Getting Found Online http://t.co/xOMVZANb51 by @MarketingLetter via @B2Community #Marketing #Content #Inbound
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Introducing Scoop.it Content Director | Scoop.it Blog

Introducing Scoop.it Content Director | Scoop.it Blog | Inbound Marketing Strategies | Scoop.it
Introducing Scoop.it Content Director, the SMB content marketing solution for planning, sourcing, and distributing content for measurable ROI.
Janet Fouts's insight:

In case you missed my video interview with Guillaume Decugis CEO of Scoopit yesterday announcing the new changes. Here are the details. It's going to change the way SMBs do content marketing, that's for sure.

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How Experts Practice Better Than the Rest

How Experts Practice Better Than the Rest | Inbound Marketing Strategies | Scoop.it
The experts who embrace the idea of deliberate practice continually ask themselves these questions.
Janet Fouts's insight:

The 10,000 hour rule is a bit extreme in my opinion. Breaking something you want to perfect into smaller chunks allows you to focus and be deliberate about what you want to do. I like this 3 sessions approach much better!

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Marketing Your Marketing - Make Sure Your Content Is Seen

Marketing Your Marketing - Make Sure Your Content Is Seen | Inbound Marketing Strategies | Scoop.it
It's no secret that effectively producing content is a key aspect of marketing your business.
Janet Fouts's insight:

It's an age-old problem. Simply creating content in a vacuum is a waste of your time and you'll never get that snow ball effect you're looking for if there isn't a PLAN on how it is going to get seen. Nurture your relationships to better reach a wider audience (and their audience) with your work. 

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How To Create Your Own Infograph Using Canva

How To Create Your Own Infograph Using Canva | Inbound Marketing Strategies | Scoop.it
Canva is an extremely simple to use graphic design tool, and I'm going to walk you step-by-step through the method I used to create one of my most popular infographs, and blog posts, ever.

Via Mike Allton
Janet Fouts's insight:

Canva is without question the easiest way for non geeks and non designers to create artwork that looks great. Mike's done a great tutorial here. Check it out.

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Mike Allton's curator insight, January 12, 2015 10:52 AM

How To Create Infographs, with ease

If you've always wanted to be able to publish your own clever infographs, but lacked design skills (like me), this guide is for you.

Using +Canva, you can piece together seemingly complex graphics and take advantage of the incredible branding and authority-building that great infographs can bring you.

I walk you through, step-by-step, how I created one of my most popular infographs, and blog posts, ever.

#SocialMedia   #Blogging   #Infograph  

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SEO: 5 Reasons Not to Ignore Google+ - Practical Ecommerce

SEO: 5 Reasons Not to Ignore Google+ - Practical Ecommerce | Inbound Marketing Strategies | Scoop.it

Practical Ecommerce SEO: 5 Reasons Not to Ignore Google+ Practical Ecommerce Two years ago when Google+ launched, I had high hopes for its value as a marketing platform to rival Facebook and Twitter.

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Google Analytics Data Now Accessible From Your Google+ Page Dashboard - Search Engine Journal

Google Analytics Data Now Accessible From Your Google+ Page Dashboard - Search Engine Journal | Inbound Marketing Strategies | Scoop.it

Brafton Google Analytics Data Now Accessible From Your Google+ Page Dashboard Search Engine Journal Pretty cool new addition to Google+ Page dashboards: if your page is linked to a website that has Google Analytics you can now view your monthly...

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How Unbounce Used Webinars To Increase Free Trial Starts By 35%

How Unbounce Used Webinars To Increase Free Trial Starts By 35% | Inbound Marketing Strategies | Scoop.it
I know what you're thinking, “Ugh… webinars…” I couldn't agree with you more. They're played out, they can feel dirty, and definitely have a high reputation of being – in general – thinly veiled pitch feasts.
Janet Fouts's insight:

Smart marketers share great information and that keeps people coming back!

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Andrew Federici's curator insight, March 4, 2014 7:50 PM

This is a great video showcasing how to best leverage webinars to generate sales.  For Unbounce, it started with talking to customers about new features that led to up-sells.

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Thought Leadership Marketing In The Age Of Online Influence - Business 2 Community

Thought Leadership Marketing In The Age Of Online Influence - Business 2 Community | Inbound Marketing Strategies | Scoop.it
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The 6 Types of Useful Tweets

The 6 Types of Useful Tweets | Inbound Marketing Strategies | Scoop.it
Again and again, people I meet in real life or on Facebook tell me that they do not "get" Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). 1. Conversation (like text messages) You can all do this right?
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The Future Of Social Media Marketing: Less Players, With Better Technology ... - Business Insider

The Future Of Social Media Marketing: Less Players, With Better Technology ... - Business Insider | Inbound Marketing Strategies | Scoop.it
The Future Of Social Media Marketing: Less Players, With Better Technology ...
Business Insider
There is no better window into the fast-changing world of social media marketing than Facebook's preferred marketing developer program.
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Emily Zhang's curator insight, September 22, 2013 1:47 AM

This article mentions the importance of using social media as a marketing communication tool. Many brands are trying to communicate with customers through social media. It is a great way to know more about what are consumers’ wants and needs. This is also a good idea of providing unique content and experiences and participating in relevant conversations online will enable companies to achieve their goals, such as increased leads, or changing perceptions. In this advancing society, Face-book has become the most popular network communication platform and many companies use it as a marketing communication tool to engage with consumers. Therefore, in order to maintain effective social media marketing, marketers must understand such as Face-book activity, consumer engagement and so on.

Wenzi Liu's comment, September 22, 2013 2:01 AM
The use of social media for company to communicate will consumers is more and more important nowadays. Companies should use these platforms like Facebook and Twitters to communicate with their consumers as most of the consumers use these platforms a lot. Information is being exchange around the world by these platforms; therefore company could successfully communicate with their consumers if they are using these platforms effectively.
Cen Xun's comment, September 23, 2013 2:38 AM
it is true that social media definitely influenced the marketing, because its promptness and communication characters, and the expanding of social media will bring more competition challenge of the brand and company, this article is a good example to told us how increase the social media influence of a brand or a company through better technology and less cost.
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How To Generate More Value From Long-Form Content - FullQuota

How To Generate More Value From Long-Form Content - FullQuota | Inbound Marketing Strategies | Scoop.it
Profitable content marketing teams will generate more value out of long-form content by breaking it down into smaller pieces.
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Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails | Inbound Marketing Strategies | Scoop.it
Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy.
Janet Fouts's insight:

#inbound marketing isn't just dumping content, there's a strategy!

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