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A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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lynda.com Training | Designing an Infographic

lynda.com Training | Designing an Infographic | Inbound marketing, social and SEO | Scoop.it
Learn how to build an infographic that makes complex information easy to understand and visually compelling.
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Content Marketing and the Power of Video [Infographic]

Content Marketing and the Power of Video [Infographic] | Inbound marketing, social and SEO | Scoop.it

There’s no denying that video has become an increasingly powerful tool for content marketers.

But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

For companies, interest in video content is obviously linked to the popularity of online video in general (in case you haven’t heard, YouTube averages 4 billion hits each day). And the rise in tablet adoption has certainly made videos more accessible for mobile viewers as well. But the truth is, video production has also become easier (and less costly) than ever before. As CMI founder Joe Pulizzi points out, the combination of new technology and the sheer cost of video production has reached “a point where there are no barriers to entry” for companies.

So what role is video playing in the world of content marketing today? We compiled some of the most compelling numbers and use cases from around the Web to help tell the story of online video marketing and the different ways organizations use it to drive more business.

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A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC]

A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] | Inbound marketing, social and SEO | Scoop.it
An infographic from The Whole Brain Group explaining simply what inbound marketing is and how it works.


As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured above.


So if you're just catching on to the concept of inbound marketing and are looking for a super simple explanation of how it compares to a more traditional marketing strategy -- and how a really effective inbound marketing strategy works -- take a few minutes to check out The Whole Brain Group's rundown.


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Color Is MASTER of Us All [Infographic]

Color Is MASTER of Us All [Infographic] | Inbound marketing, social and SEO | Scoop.it
The Art of Color Coordination

Such a helpful infographic. Beyond helpful for web design.


Via Martin (Marty) Smith, Serkan Karaman, Susan Kay Daniels
James A Smith MCIM's insight:

Slightly off topic but thought it of potential general interest.

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Monica S Mcfeeters's curator insight, May 24, 2013 12:07 PM

I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.

Susan Kay Daniels's comment, May 25, 2013 9:43 AM
Thanks Monica. Yes, it is a quick reference that I have referred to more than once in the last few days. Warmly, Susan
Tyler Rrokk's curator insight, July 14, 2013 8:15 PM

Excellent article and great insight!

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The Yin & Yang of Inbound Marketing [Infographic]

The Yin & Yang of Inbound Marketing [Infographic] | Inbound marketing, social and SEO | Scoop.it
A key concept in Daoist philosophy, “Yin and Yang” (“shadow and light”) describes forces that are opposites, yet complementary. Social media and search can be described as the Yin and Yang of inbound marketing. They are opposites – while social media is powered by people conversations, search engines are powered by machine algorithms. Yet they are complementary- when content links are shared on social media, search engines leverage those social signals to determine the content’s search rankings; and when search engines drives traffic to one’s content, visitors may share that content with their social networks, expanding one’s social reach. Here’s an infographic to illustrate how social media and search work differently and yet interdependently.
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