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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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The Rise of Slideshare, a Powerful B2B Lead Generation Tool

The Rise of Slideshare, a Powerful B2B Lead Generation Tool | Inbound marketing, social and SEO | Scoop.it
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35 Essential Tools For Inbound Marketing

35 Essential Tools For Inbound Marketing | Inbound marketing, social and SEO | Scoop.it
Do you want more visitors, leads and customers for your business? The obvious answer is yes. Inbound marketing is quickly becoming an essential part of successful marketing strategies and with good...
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Need some supportive data and stats ref marketing - look no more!

Need some supportive data and stats ref marketing - look no more! | Inbound marketing, social and SEO | Scoop.it

If you work in a data obsessed industry like I do - having stats around to help support arguments and decisions is vital - here are a number of great "back at ya's" and "well did you know" stats and data

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3 Ways To Use Google Media Tools for Content Marketing

3 Ways To Use Google Media Tools for Content Marketing | Inbound marketing, social and SEO | Scoop.it
Google Media Tools gives journalists the power to better connect with their audiences. It's a gateway to specific tools that can help support the storytelling process from end to end. Learn how to ...
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Essential Copywriting Tips for the 3 Most Important Pages on Your Website

Essential Copywriting Tips for the 3 Most Important Pages on Your Website | Inbound marketing, social and SEO | Scoop.it
These copywriting tips can help marketers make sure they're fully optimizing their homepage, landing pages, and "about" page.
James A Smith MCIM's insight:

good reminders and refreshers for the experts and a great step by step pathway for beginners

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Jane Neumiller-Bustad's curator insight, December 2, 2013 6:36 PM

Ssome excellent advice - particularly the part about making visitors feel welcome to your website.

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The 10 Most Cringe-Worthy SEO Myths Ever Told

The 10 Most Cringe-Worthy SEO Myths Ever Told | Inbound marketing, social and SEO | Scoop.it
Join us in counting down the most cringe-inducing and pervasive lies about SEO tactics ever told.
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The Dos and Don'ts of Outsourcing Content Creation

The Dos and Don'ts of Outsourcing Content Creation | Inbound marketing, social and SEO | Scoop.it
While outsourcing content creation can be an effective way for busy marketers to get everything done, it's not always a slam dunk — nor does it make sense in all situations. Consider these dos and ...
James A Smith MCIM's insight:

Helpful advice here - would you love to have all relevant talent internally, or does external always ensure new creativity, and if so is that what you want?

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How Sharing Other People's Content Makes You an Irresistible Job Candidate

How Sharing Other People's Content Makes You an Irresistible Job Candidate | Inbound marketing, social and SEO | Scoop.it
Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit...
James A Smith MCIM's insight:

Well as someone doing just this - i should be snapped up.

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The Number One Mistake Everybody Makes on Twitter

I can't believe that so many people misunderstand a super fundamental piece of Twitter's functionality. It's shocking.
James A Smith MCIM's insight:

Everyday is about learning the little things, that can all build up to bigger ones - here is a little one for today.

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3 Content Creation Tips to Win the Battle for Attention

3 Content Creation Tips to Win the Battle for Attention | Inbound marketing, social and SEO | Scoop.it
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention i...
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5 Easy Ways to Find Your Content Marketing Story

5 Easy Ways to Find Your Content Marketing Story | Inbound marketing, social and SEO | Scoop.it
Here, we cover the who, what and where of finding your brand story and provide plenty of examples to spark your imagination.
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Most Coveted Digital Marketing Skills for 2014 [infographic]

Most Coveted Digital Marketing Skills for 2014 [infographic] | Inbound marketing, social and SEO | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
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How Unbounce Uses Landing Pages for Content Marketing

How Unbounce Uses Landing Pages for Content Marketing | Inbound marketing, social and SEO | Scoop.it
In this post, you'll learn exactly how Unbounce uses landing pages for content marketing. Including 3 marketing strategies proven to lift conversion rates.
James A Smith MCIM's insight:

Some good practical advice here - something for everybody. Well worth a read and easy to follow - sayng that your tech guys will busy today!

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How to Come Up With a Solid Content Strategy - Positionly Blog

How to Come Up With a Solid Content Strategy - Positionly Blog | Inbound marketing, social and SEO | Scoop.it
Online marketing continues to become more of a challenge. Long past are the days of inserting popular keywords into your website’s pages and building links for efficient search engine optimization.
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Dissecting Content Strategy and Strategists - Mashbout

Dissecting Content Strategy and Strategists - Mashbout | Inbound marketing, social and SEO | Scoop.it
A guide to content strategy, the skills of a content strategist, and the elements of a web content campaign.
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12 Content Marketing Books to Add to Your Holiday Gift List

12 Content Marketing Books to Add to Your Holiday Gift List | Inbound marketing, social and SEO | Scoop.it
All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gi...
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Earned Media? You Get What You Pay For

Earned Media? You Get What You Pay For | Inbound marketing, social and SEO | Scoop.it
Paid advertising is infinitely scalable but at a cost that advertisers increasingly seek to defray by accruing earned media impressions or interactions.Earned media is broadly defined as an exposure,
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The top 16 social media fails of 2013

The top 16 social media fails of 2013 | Inbound marketing, social and SEO | Scoop.it
One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world.
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Thanksgiving Etiquette - make sure you are up to speed!

Thanksgiving Etiquette Table Setting Guide - Infographic - Adirondack Authority
James A Smith MCIM's insight:

Just goes to show you can make an infographic out of any instructional material!

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How to Use the LinkedIn Contacts Feature

How to Use the LinkedIn Contacts Feature | Inbound marketing, social and SEO | Scoop.it
LinkedIn Contacts: learn about this new feature and how to create an easy-to-manage, all-in-one interface for your email databases and LinkedIn connections.
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LinkedIn sponsored updates - a waste of time...

LinkedIn sponsored updates - a waste of time... | Inbound marketing, social and SEO | Scoop.it

... or are they working, and if so for whom? Here is some evidence, but not quite the size or type of company i can relate to. Anyone heard of any less well known, or non tech focused companies driving more traffic due to sponsoring?

James A Smith MCIM's insight:

I have been waiting to see some successes with the sponsored updates - here are a couple , but i still want to see metrics on smaller companies, less tech focused - not experts in marketing such as Hubspot. Has anyone seen any other supported metrics from sponsored updates?

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These Awesome Interactive Billboards Point To Planes Flying Overhead In Real Time

These Awesome Interactive Billboards Point To Planes Flying Overhead In Real Time | Inbound marketing, social and SEO | Scoop.it
Look up!
James A Smith MCIM's insight:

Not necessarily on topic, but just so cool i thought i would share. There must be so many other uses - trains, buses, car manufacturers etc 

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Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers | Inbound marketing, social and SEO | Scoop.it
If you're searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your...
James A Smith MCIM's insight:

From the man who started it all - well kind of . Insightful stuff

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18 Roles to Build Your Digital Content Dream Team

18 Roles to Build Your Digital Content Dream Team | Inbound marketing, social and SEO | Scoop.it
I've been on a crusade talking about how all organizations, no matter the size, need someone to fill the role of the Chief Content Officer (or VP of Content):The Chief Content Officer (CCO) oversees
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12 Insights for Visual Content Success with Infographics

12 Insights for Visual Content Success with Infographics | Inbound marketing, social and SEO | Scoop.it
With all the stiff competition for consumer attention on the web, it takes more than creative wording to really stand out. An infographic is a compelling way to use visual content to tell a rich st...
James A Smith MCIM's insight:

Infographics are not dead - I am unsure as to why something that is popular and trendy, but most importantly effective, one minute, is then seen as old news so quickly. Infographics can really help if done correctly - i think us marketers are too hung up on 'latest' rather than what works sometimes. Our industry progesses so quickly and i am concerned that decisions around new for old is too quick, but if you are not up to date you could get left behind indivdually, and corporately. 

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