Inbound marketing, social and SEO
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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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These Awesome Interactive Billboards Point To Planes Flying Overhead In Real Time

These Awesome Interactive Billboards Point To Planes Flying Overhead In Real Time | Inbound marketing, social and SEO | Scoop.it
Look up!
James A Smith MCIM's insight:

Not necessarily on topic, but just so cool i thought i would share. There must be so many other uses - trains, buses, car manufacturers etc 

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Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers | Inbound marketing, social and SEO | Scoop.it
If you're searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your...
James A Smith MCIM's insight:

From the man who started it all - well kind of . Insightful stuff

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18 Roles to Build Your Digital Content Dream Team

18 Roles to Build Your Digital Content Dream Team | Inbound marketing, social and SEO | Scoop.it
I've been on a crusade talking about how all organizations, no matter the size, need someone to fill the role of the Chief Content Officer (or VP of Content):The Chief Content Officer (CCO) oversees
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12 Insights for Visual Content Success with Infographics

12 Insights for Visual Content Success with Infographics | Inbound marketing, social and SEO | Scoop.it
With all the stiff competition for consumer attention on the web, it takes more than creative wording to really stand out. An infographic is a compelling way to use visual content to tell a rich st...
James A Smith MCIM's insight:

Infographics are not dead - I am unsure as to why something that is popular and trendy, but most importantly effective, one minute, is then seen as old news so quickly. Infographics can really help if done correctly - i think us marketers are too hung up on 'latest' rather than what works sometimes. Our industry progesses so quickly and i am concerned that decisions around new for old is too quick, but if you are not up to date you could get left behind indivdually, and corporately. 

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5 Content Marketing Myths That Need to Die

5 Content Marketing Myths That Need to Die | Inbound marketing, social and SEO | Scoop.it
Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're a brand thinking of investing in content marketing, don't fall for any of these misconceptions.
James A Smith MCIM's insight:

could not agree more!

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Announcing LinkedIn Showcase Pages

Announcing LinkedIn Showcase Pages | Inbound marketing, social and SEO | Scoop.it
Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in.
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17 LinkedIn Profile Must-Haves

17 LinkedIn Profile Must-Haves | Inbound marketing, social and SEO | Scoop.it
17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing...
James A Smith MCIM's insight:

Get the basics right, make sure it portrays you and your achievements as well as ambitions, and watch out for the over used superlatives! Going to check mine now!

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Google-Authorship-Six easy steps

Google-Authorship-Six easy steps | Inbound marketing, social and SEO | Scoop.it
James A Smith MCIM's insight:

Simple design telling a simple message - perfect infographic.

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Seth's Blog: Every presentation worth doing has just one purpose

Seth's Blog: Every presentation worth doing has just one purpose | Inbound marketing, social and SEO | Scoop.it
To make a change happen. No change, no point. A presentation that doesn't seek to make change is a waste of time and energy. Before you start working on your presentation, the two-part question to answer is, "who will be...
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You Might Have To Spend More On SEO In 2014 | Vintelli

You Might Have To Spend More On SEO In 2014 | Vintelli | Inbound marketing, social and SEO | Scoop.it

I’m not sure whether you’ve heard it or not, but there is a strong rumor that small businesses might have to spend more on their SEO efforts in 2014. And why is that? Read on to find out.

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18 Ways To Be More Positive At Work [Infographic]

18 Ways To Be More Positive At Work [Infographic] | Inbound marketing, social and SEO | Scoop.it
Did you know that by just being more positive you can reach pretty much any level of success or creativity you desire? This infographic tells you how.
James A Smith MCIM's insight:

simple design and layout - nice work - did not need anything else to get across the message and that's where sometimes i think infographic design lets its self down by trying to get noticed too much and forgetting the message its conveying.

 

Right i am now Mr Positive!

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SEO Trends and Tips for 2014

SEO Trends and Tips for 2014 | Inbound marketing, social and SEO | Scoop.it
There have been so many updates in the SEO industry in 2013 that I thought I’d look forward to 2014 and give some focus to what’s going to remain important for SEO over the months to follow.
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My scoop.it page - this is just one example of whats on it! - 20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers

My scoop.it page - this is just one example of whats on it! - 20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers | Inbound marketing, social and SEO | Scoop.it
How to get your top-of-funnel B2B content distributed in places that catch your audience's attention.
James A Smith MCIM's insight:

Visited my scoop.it pages lately? Loads on it for anyone responsible for marketing in their organisation - articles, data, infographics and opinions. Joe Pulizzi watch out! (well may be not but hey you gotta have dreams!)

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3 Content Creation Tips to Win the Battle for Attention

3 Content Creation Tips to Win the Battle for Attention | Inbound marketing, social and SEO | Scoop.it
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention i...
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5 Easy Ways to Find Your Content Marketing Story

5 Easy Ways to Find Your Content Marketing Story | Inbound marketing, social and SEO | Scoop.it
Here, we cover the who, what and where of finding your brand story and provide plenty of examples to spark your imagination.
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Most Coveted Digital Marketing Skills for 2014 [infographic]

Most Coveted Digital Marketing Skills for 2014 [infographic] | Inbound marketing, social and SEO | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
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How Unbounce Uses Landing Pages for Content Marketing

How Unbounce Uses Landing Pages for Content Marketing | Inbound marketing, social and SEO | Scoop.it
In this post, you'll learn exactly how Unbounce uses landing pages for content marketing. Including 3 marketing strategies proven to lift conversion rates.
James A Smith MCIM's insight:

Some good practical advice here - something for everybody. Well worth a read and easy to follow - sayng that your tech guys will busy today!

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Why Google Webmaster Tools Should Be Your New Best Friend

Why Google Webmaster Tools Should Be Your New Best Friend | Inbound marketing, social and SEO | Scoop.it
Webmaster Tools focuses on how Google sees your site from a search perspective, and recent algorithmic changes have made it all the more important.
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Pixar's 22 Rules to Phenomenal Storytelling

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
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[Video] Close B2B sales leads faster with HubSpot Signals email notification software

[Video] Close B2B sales leads faster with HubSpot Signals email notification software | Inbound marketing, social and SEO | Scoop.it
Want real-time feedback on how your emails are performing? Take a look at our demo of HubSpot Signals, the latest and greatest email notification tool.
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The Complete Guide to LinkedIn Sponsored Updates

The Complete Guide to LinkedIn Sponsored Updates | Inbound marketing, social and SEO | Scoop.it
Ever wondered if a paid campaign on the professional network is worth it? Here's a breakdown of how it works--and how to do it well.
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Rescooped by James A Smith MCIM from Marketing research and why it matters
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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Inbound marketing, social and SEO | Scoop.it

Even in a world of high-tech communications, narratives can be the best way to get a message across. 


Via Kenneth Mikkelsen, Steve Bax
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Steve Bax's curator insight, November 12, 2013 8:07 AM

Another good Scoop by Kenneth Mikkelsen. This is based upon the lessons learn't in presenting the case for new market research techniques in P&G.There are some good presentation lessons in here.

Robin Sinclair's curator insight, November 12, 2013 9:09 AM

Even interviews require story telling - just make sure they are true!

Mark Cripps's curator insight, November 25, 2013 3:45 AM

Leaders must tell stories:

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What Not to Do on LinkedIn Groups: Advice for Sales and Marketing

What Not to Do on LinkedIn Groups: Advice for Sales and Marketing | Inbound marketing, social and SEO | Scoop.it
Avoid LinkedIn jail by following these simple rules when leveraging LinkedIn groups for your marketing.
James A Smith MCIM's insight:

Well i feel terribly told off, but its great to get advice and also remind yourself of best practise in order to stay on the right side of audience you are engaging with.

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Rescooped by James A Smith MCIM from Lean Content Marketing
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Social Circles - Use Social Media to Build a Touchpoint Corral

Social Circles - Use Social Media to Build a Touchpoint Corral | Inbound marketing, social and SEO | Scoop.it
The goal of social media should be to increase the number of different ways your brand is connected to every single person that cares about you. This is a touchpoint corral.

Via Brian Yanish - MarketingHits.com
James A Smith MCIM's insight:

I love marketing if not only for the jargon and names we give things - Touchpoint Corral - we all should simplify and keep conversations and messages jargon free - but us marketers are the worst when speaking with each other for TWAs and buzz words!

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Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 4:32 PM

In this post Jay talks about how distribution needs to play a key part in your content marketing strategy.


He uses his own blog which has received 864,000 unique visitors in the last 365 days, but even his most popular post is only been viewed 49,000 times or 5.6% of his total annual audience.


As you are building your lean content marketing strategy do not overlook your distribution channels. Determine where your audience hangs out, is it on Facebook, YouTube, LinkedIn, Twitter, or should you be posting on Pinterest? In many cases your audience itself will be on a number of channels, and you will need to tailor your content to each channel. eg Using storytelling images on Pinterest

Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 4:34 PM

In this post Jay talks about how distribution needs to play a key part in your content marketing strategy.


He uses his own blog which has received 864,000 unique visitors in the last 365 days, but even his most popular post is only been viewed 49,000 times or 5.6% of his total annual audience.


As you are building your lean content marketing strategy do not overlook your distribution channels. Determine where your audience hangs out, is it on Facebook, YouTube, LinkedIn, Twitter, or should you be posting on Pinterest? In many cases your audience itself will be on a number of channels, and you will need to tailor your content to each channel. eg Using storytelling images on Pinterest

Susan Kelly's curator insight, November 23, 2013 4:35 AM

I'm always looking for ways to use Web 2.0 tools better.

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Are you baby boomer, generation X or Y or Z - and what does that now mean?

Are you baby boomer, generation X or Y or Z - and what does that now mean? | Inbound marketing, social and SEO | Scoop.it
James A Smith MCIM's insight:

One for the office wall here! something that will help explain why the older colleagues "don't get it" to the younger groups, and that the youngsters are not just "playing with new tech" to the older groups - this can be used for internal use and to understand audiences, great for persona generation too!

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