Developing engaging content is driven by finding original, relevant and timely ideas for your content marketing. So where do your ideas come from? One way to find content ideas to engage your audience is ask yourself the following eight questions.
To keep up with the many changes like search engine updates and content marketing best practices, here we take a look at how content marketing has changed over the past five years and what you can expect in the next few to come.
As 2013 comes to a close, we look back at 10 of our favorite Marketing posts from LinkedIn Influencers this year. To celebrate these remarkable insights, we have pulled them together in a fun holiday-themed eBook for your reading pleasure.
James A Smith MCIM's insight:
Some very interesting characters giving some very interesting insights
If you work in a data obsessed industry like I do - having stats around to help support arguments and decisions is vital - here are a number of great "back at ya's" and "well did you know" stats and data
Google robots that work behind the scenes of the web - nothing new - but what on earth are those fellows up to now? Are they planning to build robots to actually sit in our offices and watch what we do online to gain further dominance? We have all seen terminator!
Simple message with great execution. Also the format ideal for viral - sponsored on LinkedIn to target audience who can increase reach so much further - good piece of marketing that supports the 'sell' for adobe.
Marketers and advertisers the world over are constantly trying to find the "next big thing." The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.