We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them.
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
The biggest demands go hand in hand with where Marketers are allocating their time—Analytics, Content Creation, Social Media Marketing, and Keyword Research. The Inbound Marketing industry is constantly ......
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
Personalized search results have been around for quite some time, but they've changed so much that we need a new term for them: private search results. This post is a snapshot of what we're seeing today (including +Post Ads), along with guidance for how best to take advantage of the latest trends.