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Write Marketing Content that Speaks to Your Ideal Customer's Pains

Write Marketing Content that Speaks to Your Ideal Customer's Pains | Inbound marketing, social and SEO | Scoop.it
During the content creation process, companies need to use their persona's pain points to maximize their blogging effectiveness.
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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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Interactive Infographic - 13 Reasons Why Your Brain Craves Infographics

Interactive Infographic - 13 Reasons Why Your Brain Craves Infographics | Inbound marketing, social and SEO | Scoop.it
Enjoy our HTML 5 interactive infographic that exaplains why infographics are so successful
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How to Structure Your Content Marketing Team

How to Structure Your Content Marketing Team | Inbound marketing, social and SEO | Scoop.it
Learn how businesses of all sizes should structure their content teams.
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What is content strategy? - Hilary Marsh, Content Company | Hilary Marsh, Content Company

What is content strategy? - Hilary Marsh, Content Company | Hilary Marsh, Content Company | Inbound marketing, social and SEO | Scoop.it
An introduction to what content strategy is, the essential business questions it answers, and what content strategists do.
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Viral Sharing Tactics of an Infographic - what and how

Viral Sharing Tactics of an Infographic - what and how | Inbound marketing, social and SEO | Scoop.it
Making a cool infographic is one thing, sharing it and making it go viral is another. Lucki...
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The 10 Marketing KPIs You Should Be Tracking

The 10 Marketing KPIs You Should Be Tracking | Inbound marketing, social and SEO | Scoop.it
We've detailed 10 marketing KPI's that you should be tracking in order to execute a more successful marketing campaign.
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Infographic – A Guide to Marketing Genius: Content Marketing | HiP Blog | High-Impact-Prospecting (HIP)

Infographic – A Guide to Marketing Genius: Content Marketing | HiP Blog | High-Impact-Prospecting (HIP) | Inbound marketing, social and SEO | Scoop.it
An infographic providing and overall guide to content marketing, from industry background to features/benefits to steps for implementation.
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How To Create A Winning Sales Funnel [Infographic]

How To Create A Winning Sales Funnel [Infographic] | Inbound marketing, social and SEO | Scoop.it
Every business uses a sales funnel. A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be ...
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35 Tech Terms Translated Into Plain English

35 Tech Terms Translated Into Plain English | Inbound marketing, social and SEO | Scoop.it
Put these tech terms in your back pocket so you know what your web designer and product developer friends are talking about.
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What's The Difference Managing Content, and Marketing It?

What's The Difference Managing Content, and Marketing It? | Inbound marketing, social and SEO | Scoop.it
So many new buzzwords and terms have come into existence since I started web development back in the early 90s. From SEO, to social media, and now another relatively new term is content marketing.
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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

How to Sell Your SEO Plan With 5 Slides in 5 Minutes | Inbound marketing, social and SEO | Scoop.it
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.
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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Inbound marketing, social and SEO | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.
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8 Practices Your Business Should Be Using on Google+

8 Practices Your Business Should Be Using on Google+ | Inbound marketing, social and SEO | Scoop.it
Did you know that there are more than 540 million active users that utilize Google+ every month? The reason for that is simple.  Google+ offers a unique opportunity for businesses to connect with th…
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The Basics of SEO for Successful Content Marketing

The Basics of SEO for Successful Content Marketing | Inbound marketing, social and SEO | Scoop.it
In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO — the core principles and key considerations you should be aware of in order to produce the mos...
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How to write a marketing plan | b2bmarketing.net

How to write a marketing plan | b2bmarketing.net | Inbound marketing, social and SEO | Scoop.it
Putting together a marketing plan is deemed a basic skill, but what goes into it? Maxine-Laurie Marshall investigates
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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Inbound marketing, social and SEO | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
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11 Steps to Building Your Content Marketing Machine

11 Steps to Building Your Content Marketing Machine | Inbound marketing, social and SEO | Scoop.it
In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. Th...
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Keyword Research: The Definitive Guide

Keyword Research: The Definitive Guide | Inbound marketing, social and SEO | Scoop.it
The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for in this expert-written guide.
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Is Content Marketing Right for You? | Social Media Today

Is Content Marketing Right for You? | Social Media Today | Inbound marketing, social and SEO | Scoop.it
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Inbound Marketing Highlights - Google Penalties, WOMM & Design Trends

Inbound Marketing Highlights - Google Penalties, WOMM & Design Trends | Inbound marketing, social and SEO | Scoop.it
See the hot inbound marketing highlights this week - Google penalties and WOMMA!
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5 Ways to Get More From Your CRM

5 Ways to Get More From Your CRM | Inbound marketing, social and SEO | Scoop.it
Small things can make a big difference in a successful CRM system, these 5 strategies will help you fine-tune your process.
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Why People Don’t Trust Your Landing Pages Enough to Convert

Why People Don’t Trust Your Landing Pages Enough to Convert | Inbound marketing, social and SEO | Scoop.it
The following four questions will help you resolve landing page reluctancy and start converting more leads.
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25 Essential Questions For Understanding Your Ideal Customer

25 Essential Questions For Understanding Your Ideal Customer | Inbound marketing, social and SEO | Scoop.it
The following are 25 questions you should be able to answer about your ideal customer.
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Why Your Blog Doesn’t Convert (And What to Do About It)

Why Your Blog Doesn’t Convert (And What to Do About It) | Inbound marketing, social and SEO | Scoop.it
If your blog isn't performing the way you want it to, use these 4 tips to implement CTAs that actually convert.
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A 4-Step Approach to Promoting Content the Right Way - Kapost Content Marketeer

A 4-Step Approach to Promoting Content the Right Way - Kapost Content Marketeer | Inbound marketing, social and SEO | Scoop.it
You have to develop useful, relevant content to get the right people into your pipeline. But where you publish that content is just as important—if not mor
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10 Examples of Great Content Marketing

10 Examples of Great Content Marketing | Inbound marketing, social and SEO | Scoop.it
Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay. But how can you be …
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4 Steps to a B2B Content Marketing Strategy that Drives Revenue

4 Steps to a B2B Content Marketing Strategy that Drives Revenue | Inbound marketing, social and SEO | Scoop.it
If the ultimate goal of content is to drive sales, how do you create content that promotes your product, speaks to your customers and also helps you reach your business goals? If you're overwhelmed...
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