Drive brand awareness and leads with content marketing.
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It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.
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B2B Marketing's recent conference, The Content Avalanche, raised some interesting points about the current state of content marketing and what's to come in the very near future.
50 Incredible facts about your skin. What area would your skin cover if stretched out? How much of your bodyweight is skin? What food types will give you healthy skin?
Marketers and advertisers the world over are constantly trying to find the "next big thing." The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example.
Online marketing continues to become more of a challenge. Long past are the days of inserting popular keywords into your website’s pages and building links for efficient search engine optimization.
A guide to content strategy, the skills of a content strategist, and the elements of a web content campaign.
All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gi...
Paid advertising is infinitely scalable but at a cost that advertisers increasingly seek to defray by accruing earned media impressions or interactions.Earned media is broadly defined as an exposure,
One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world.
Thanksgiving Etiquette Table Setting Guide - Infographic - Adirondack Authority
Just goes to show you can make an infographic out of any instructional material!
LinkedIn Contacts: learn about this new feature and how to create an easy-to-manage, all-in-one interface for your email databases and LinkedIn connections.
... or are they working, and if so for whom? Here is some evidence, but not quite the size or type of company i can relate to. Anyone heard of any less well known, or non tech focused companies driving more traffic due to sponsoring?
I have been waiting to see some successes with the sponsored updates - here are a couple , but i still want to see metrics on smaller companies, less tech focused - not experts in marketing such as Hubspot. Has anyone seen any other supported metrics from sponsored updates?
Not necessarily on topic, but just so cool i thought i would share. There must be so many other uses - trains, buses, car manufacturers etc
If you're searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your...
From the man who started it all - well kind of . Insightful stuff
CMI research shows that few B2B marketers consider their content efforts to be "very effective." And questions about revenue generation must be at least partially behind the lack of confidence many...
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Do you want more visitors, leads and customers for your business? The obvious answer is yes. Inbound marketing is quickly becoming an essential part of successful marketing strategies and with good...
If you work in a data obsessed industry like I do - having stats around to help support arguments and decisions is vital - here are a number of great "back at ya's" and "well did you know" stats and data
Google Media Tools gives journalists the power to better connect with their audiences. It's a gateway to specific tools that can help support the storytelling process from end to end. Learn how to ...
These copywriting tips can help marketers make sure they're fully optimizing their homepage, landing pages, and "about" page.
good reminders and refreshers for the experts and a great step by step pathway for beginners
Ssome excellent advice - particularly the part about making visitors feel welcome to your website.
Join us in counting down the most cringe-inducing and pervasive lies about SEO tactics ever told.
While outsourcing content creation can be an effective way for busy marketers to get everything done, it's not always a slam dunk — nor does it make sense in all situations. Consider these dos and ...
Helpful advice here - would you love to have all relevant talent internally, or does external always ensure new creativity, and if so is that what you want?
Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit...
Well as someone doing just this - i should be snapped up.
I can't believe that so many people misunderstand a super fundamental piece of Twitter's functionality. It's shocking.
Everyday is about learning the little things, that can all build up to bigger ones - here is a little one for today.
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention i...