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Why Context Is the Future of Inbound

Why Context Is the Future of Inbound | Inbound marketing, social and SEO | Scoop.it
Learn why context is so important not just for marketing, but also for sales and services, too.
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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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Good, Free, Sources for Photos that You Can Reuse, Part 1: Find Photographers

Good, Free, Sources for Photos that You Can Reuse, Part 1: Find Photographers | Inbound marketing, social and SEO | Scoop.it
You need to use better photos. You need to use photos you have permission to share. You need to use larger, higher-res photos. You need to use photos
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10 Traits Shared by Viral Infographics

10 Traits Shared by Viral Infographics | Inbound marketing, social and SEO | Scoop.it
Common characteristics among the most shared infographics on social media in terms of color selection, topics, word count, layout, and others.
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8 cartoons that people who work in marketing will probably appreciate

8 cartoons that people who work in marketing will probably appreciate | Inbound marketing, social and SEO | Scoop.it
by @tomfishburne  at marketoonist.com 1. Innovation 2. Ideation 3. Start-Up Ideas 4. Adverts 5. Brand engagement 6. Having the killer idea 7. Story time 8. The agency struggle is real
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10 Visual Content Marketing Statistics to Know for 2017 [Infographic]

10 Visual Content Marketing Statistics to Know for 2017 [Infographic] | Inbound marketing, social and SEO | Scoop.it
Use these new visual content marketing statistics to improve and plan your 2017 strategy!
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Monthly Marketing Reporting Template | Free Download

Keep track of your marketing data to make more informed decisions. Download this free Monthly Marketing Reporting Template and focus on your marketing ROI today
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Eight Employer Brand Essentials To Spice Up Candidate Experience

Eight Employer Brand Essentials To Spice Up Candidate Experience | Inbound marketing, social and SEO | Scoop.it
Comparing recruiting to mystery cooking shows gives eight effective strategies for recruiting tech talent and engaging with candidates for a winning experience
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Penguin 4.0 is finally here, Google confirms | Search Engine Watch

Penguin 4.0 is finally here, Google confirms | Search Engine Watch | Inbound marketing, social and SEO | Scoop.it
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin
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How to be the Best Answer to Customer Questions: Insights from 600,000 Posts

How to be the Best Answer to Customer Questions: Insights from 600,000 Posts | Inbound marketing, social and SEO | Scoop.it
Content that answers questions is one of the most effective forms of content marketing. In preparation for our upcoming webinar with Lee Odden on ‘How To Be The Best Answer’ we analysed over 600,000 answer posts. We set out below our findings … Continued
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State of Inbound 2016

State of Inbound 2016 | Inbound marketing, social and SEO | Scoop.it
HubSpot surveyed nearly 4,000 marketing and sales professionals at virtually all levels, across all industries, and around the world.
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How to Optimize Your Email Production Workflow [Infographic]

How to Optimize Your Email Production Workflow [Infographic] | Inbound marketing, social and SEO | Scoop.it
Email Marketing - What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 22, 2016 12:52 PM
Want to optimize your e-mail production workflow? Here's a production process overview that might be helpful.
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Advanced content marketing and analytics - October CMS

Advanced content marketing and analytics - October CMS | Inbound marketing, social and SEO | Scoop.it
Setting up Google Analytics Content marketing can be a time consuming task and the ability to evaluate the content marketing success while tracking the return on investment (ROI) is critical for any business. Google Analytics is one of the best analytics services available today.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 2, 2016 11:08 AM
Need a tutorial for how to use Google Analytics in assessing and tracking your content marketing campaign? See this article.
Anuj Saxena's curator insight, September 2, 2016 11:49 AM
You need a deep understanding of Google Analytics, go throught it.
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8 Brilliant Content Marketing Innovations from the World’s Best Brands

8 Brilliant Content Marketing Innovations from the World’s Best Brands | Inbound marketing, social and SEO | Scoop.it
Discover how eight familiar brands innovate their content marketing in eight unique ways – Content Marketing Institute
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10 Content Strategy Practices That Will Make You a Better Marketer in 2016

10 Content Strategy Practices That Will Make You a Better Marketer in 2016 | Inbound marketing, social and SEO | Scoop.it
These 10 content strategy practices can give you a happier audience and a happier team – Content Marketing Institute
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Using non-English language social media networks for marketing - Our Social Times - Social Media for Business

Using non-English language social media networks for marketing - Our Social Times - Social Media for Business | Inbound marketing, social and SEO | Scoop.it
Being on non-English language social media sites is key for global brands - here's our guide to the world's biggest non-English networks.
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Super Bowl LI: The good, the bad, and the ugly | Thinking | Landor

Super Bowl LI: The good, the bad, and the ugly | Thinking | Landor | Inbound marketing, social and SEO | Scoop.it
Buick and Miranda Kerr. Audi and women’s rights. KFC going for gold. Super Bowl LI delivered tons of ads, but which ones made an impact? Find out here.
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Rescooped by James A Smith MCIM from Cambridge Marketing Review
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The European Commission’s draft Regulation on Privacy and Electronic Communications introduces stronger privacy rules for electronic communications

The European Commission’s draft Regulation on Privacy and Electronic Communications introduces stronger privacy rules for electronic communications | Inbound marketing, social and SEO | Scoop.it
On 10 January 2017, the European Commission announced the publication of its draft Regulation on Privacy and Electronic Communication

Via Steve Bax
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Steve Bax's curator insight, January 17, 5:50 AM
The draft regulation looks set to introduce a number of very significant reforms, including in the following areas: Scope and territorial application; interception of electronic communications data (which includes content and metadata) will be prohibited without the consent of the end-user concerned; an alternative approach to obtaining end-users’ consent to cookies; extend direct marketing rules (requiring opt-in consent, in most cases) to OTTs (Over The Top communications) such as instant messaging and in-app notifications; much tougher sanctions regime, with fines of up to €20 million or 4% of worldwide turnover for certain breaches Mark Taylor, Partner in Osborne Clarke’s London office observes that: “if there are delays in the legislative process, then the new e-Privacy Regulation may or may not be caught by the sweep-up transposition provisions of the UK’s proposed “Great Repeal Bill”. If there are delays so that it is not caught, then it is possible that it will not apply in the United Kingdom following its exit from the European Union. The UK Government has confirmed that the GDPR (General Data Protection Regulation) (and, most recently, the Network and Information Security Directive) will be implemented in the UK despite Brexit; will it say the same about the e-Privacy Regulation?“
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How to Create a Winning Account Based Marketing Plan - Docurated

How to Create a Winning Account Based Marketing Plan - Docurated | Inbound marketing, social and SEO | Scoop.it
As B2B buyers continue to evolve, companies are becoming more focused on account based marketing. Account based marketing is essentially a more targeted type of demand generation. Account based marketing covers all the activities B2B marketing teams do to support sales. On the surfac
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50 B2B Marketing Metrics You Can Track and Improve

50 B2B Marketing Metrics You Can Track and Improve | Inbound marketing, social and SEO | Scoop.it
One of the best things about living and working in this day and age? The absolute plethora of cool tools that help make us all look like geniuses. Here’s a quick round-up of the top 13 killer apps every content marketer should know about.
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Infographic – 37 Email Marketing Stats to Blow Your Mind | HiP Blog

Infographic – 37 Email Marketing Stats to Blow Your Mind | HiP Blog | Inbound marketing, social and SEO | Scoop.it
This infographic details 37 meaningful email marketing statistics, covering email utilization, personalization, email conversion rates, and email ROI.
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The History Of Web Design [INFOGRAPHIC] | Digital Next AUS

The History Of Web Design [INFOGRAPHIC] | Digital Next AUS | Inbound marketing, social and SEO | Scoop.it
Can you believe that the first website on the internet was published 25 years ago? Let's go on a journey through the ages and see how the web has evolved!
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Content Marketing World: 30 Ideas From Industry Experts

Content Marketing World: 30 Ideas From Industry Experts | Inbound marketing, social and SEO | Scoop.it
When professionals from all over the world gather to talk about their craft, they create a tremendous number of ideas for themselves and their colleagues. That’s exactly what happened this week at Content Marketing World, the annual conference presented by … Continued
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Content Marketing Trends and Statistics | Asia Pacific 2016

Content Marketing Trends and Statistics | Asia Pacific 2016 | Inbound marketing, social and SEO | Scoop.it
Brand new data from 700+ marketers in Asia Pacific benchmarking the trends, challenges, and most effective content marketing techniques in 2016.
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Rescooped by James A Smith MCIM from Integrated Brand Communications
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Advanced content marketing and analytics - October CMS

Advanced content marketing and analytics - October CMS | Inbound marketing, social and SEO | Scoop.it
Setting up Google Analytics Content marketing can be a time consuming task and the ability to evaluate the content marketing success while tracking the return on investment (ROI) is critical for any business. Google Analytics is one of the best analytics services available today.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 2, 2016 11:08 AM
Need a tutorial for how to use Google Analytics in assessing and tracking your content marketing campaign? See this article.
Anuj Saxena's curator insight, September 2, 2016 11:49 AM
You need a deep understanding of Google Analytics, go throught it.
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The Content Marketer's Guide to Social Media Survival: 50+ Tips

The Content Marketer's Guide to Social Media Survival: 50+ Tips | Inbound marketing, social and SEO | Scoop.it
Navigating the social media jungle is not for the faint of heart. Prepare your content marketing to thrive on social with this guide – Content Marketing Institute
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The Building Blocks of Engaging Content: Advice from Experts

The Building Blocks of Engaging Content: Advice from Experts | Inbound marketing, social and SEO | Scoop.it
How to define, create, and measure “engaging content” – Content Marketing Institute
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