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How to ensure that your content is king, This month's Masterclass focuses on developing an effective content-marketing strategy in the age of paid, owned and earned media, writes Mhairi McEwan.
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Still defining what type of content marketer you want to be in 2014? Discover the 14 content marketing must-dos and turn your content hopes into reality. I...
B2B social media infographic 2014
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
Check out some of the best corporate April Fools' Day pranks in recent years.
You may have noticed that it is 1 April (are we really a quarter of the way through the year already?) and there have been some strange...
Check out this epic list of the freshest content marketing stats, including insights into content marketing tactics, trends, and consumer preferences.
"Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters" and other very telling nuggets from this info-packed piece. Good stuff.
With the shift towards digital marketing, traditional CMOs must begin to evolve as well. Here are a few tips to keep in mind for those working through the transition.
Personalized search results have been around for quite some time, but they've changed so much that we need a new term for them: private search results. This post is a snapshot of what we're seeing today (including +Post Ads), along with guidance for how best to take advantage of the latest trends.
“Need content marketing inspiration? Here are 10 content marketing secrets to help you fill your editorial calendar. Examples & tips included.”
I wrote this article three years ago on The SocialSteve Blog. It still is applicable and companies still need help here. So here you go ...What’s the payoff? The inescapable social media question
The power of passion, as explained by research
You’ve probably heard of the debate about whether open offices or the oh-so-dreaded traditional cubicles are better in the workplace.
Download this guide from Overdrive Interactive to learn about the six major elements of Twitter design.
Learn how to improve personalisation as part of your inbound marketing strategy, boosting success rates in the process. The need to distinguish your marketing campaign from your competitors’ contin…
Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tacti...
We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them. But wouldn’t it be great to
Lost for words at #AWEurope? Our group of scribes created visual boards of some of the key messages and insights from day 1 at Advertising Week Europe. Check...
Convincing your company to adopt inbound marketing isn't always easy, so check out this collection of stats, charts, and graphs to help you get buy-in.
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
Pricing is the most powerful lever a company has to boost profitability, yet it is often the last bastion of guesswork in many companies.
Get the answers to the questions you have been too afraid to ask about SEO.
During the content creation process, companies need to use their persona's pain points to maximize their blogging effectiveness.
Invest in your employee's training. The ROI is great! | See more about small closet organization, closet organizing tips and closets organization.
Learn the overall best practices for email marketing, including subject lines, send times, how to grow an email list and how to comply with spam laws.
Google Penguin Penalty SEO Tips, how can you survive post Penguin update?