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Content Marketing vs. Traditional Advertising [Infographic] – Marketo

Content Marketing vs. Traditional Advertising [Infographic] – Marketo | Inbound marketing, social and SEO | Scoop.it

Via iNeoMarketing
James A Smith MCIM's insight:

Some insightful data here and may offer some ideas

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iNeoMarketing's curator insight, February 4, 2013 8:21 AM

 

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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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9 Key Components to Your 2015 Inbound Marketing Plan

9 Key Components to Your 2015 Inbound Marketing Plan | Inbound marketing, social and SEO | Scoop.it
Not every inbound marketing plan is the same, but every inbound marketing plan should definitely include these 9 components.
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7 Common Mistakes when implementing Sales+Marketing Collaboration | LinkedIn

7 Common Mistakes when implementing Sales+Marketing Collaboration | LinkedIn | Inbound marketing, social and SEO | Scoop.it
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Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic

Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic | Inbound marketing, social and SEO | Scoop.it
The accolades keep coming in for email marketing. At various times this year, surveys have found both US and global marketers rating it the most effective digital marketing tactic and the one that delivers the best ROI. Now, a new survey report [download page] from Ascend2 and its Research...
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6 Solutions to Your Most Common Lead Generation Problems

6 Solutions to Your Most Common Lead Generation Problems | Inbound marketing, social and SEO | Scoop.it
If you're having trouble generating leads for your business, we've detailed 6 solutions to the most common lead generation problems.
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Email Rated Most Effective Digital Marketing Tactic

Email Rated Most Effective Digital Marketing Tactic | Inbound marketing, social and SEO | Scoop.it
Of the various digital marketing tactics available, US digital marketers deem email the most effective for awareness, acquisition, conversion and customer retention, per results from a Gigaom Research study [download page] sponsored by Extole. Email's influence is most pronounced when it comes...
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North American Email Open and Click-Through Rates, Q1 2010-Q2 2014

North American Email Open and Click-Through Rates, Q1 2010-Q2 2014 | Inbound marketing, social and SEO | Scoop.it
Source: Epsilon [download page]

Notes: Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%). Click-through rates, however, continue to decline, reaching their lowest rate (4%) going back at least as far as Q1...
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The Impact of the Internet of Things on Marketing Attribution | Oracle Marketing Cloud

The Impact of the Internet of Things on Marketing Attribution | Oracle Marketing Cloud | Inbound marketing, social and SEO | Scoop.it
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How To Be A Marketer In The Digital Era - Techdept

How To Be A Marketer In The Digital Era - Techdept | Inbound marketing, social and SEO | Scoop.it
Pre-internet, the world was a more straightforward place - at least for marketers. The overall fragmentation of media, and dominance of digital channels, has made traditional marketing tactics
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Inbound marketing, social and SEO

Inbound marketing, social and SEO | Inbound marketing, social and SEO | Scoop.it
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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Europe Seeks A Common Appeals Process For The ‘Right To Be Forgotten’ | TechCrunch

Europe Seeks A Common Appeals Process For The ‘Right To Be Forgotten’ | TechCrunch | Inbound marketing, social and SEO | Scoop.it
Data protection regulators in Europe are working on creating a common set of guidelines for handling appeals by individuals whose requests to search engines..
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HubSpot Unveils 6 New Marketing Tools and Free CRM System at INBOUND 2014

HubSpot Unveils 6 New Marketing Tools and Free CRM System at INBOUND 2014 | Inbound marketing, social and SEO | Scoop.it
It's finally here! HubSpot announced plans to release a free CRM system to businesses everywhere. Get all the details and find out more about their new marketing tools in this exclusive post.
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8 Visual Content Apps to Create Stunning Images and Videos |

8 Visual Content Apps to Create Stunning Images and Videos | | Inbound marketing, social and SEO | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
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How is the Marketing Media Mix Changing?

How is the Marketing Media Mix Changing? | Inbound marketing, social and SEO | Scoop.it
Digital channels are beginning to rank among the top-budgeted areas of marketers' program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in share of planned program spend,...
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Creating a Marketing Strategy That Works

Creating a Marketing Strategy That Works | Inbound marketing, social and SEO | Scoop.it
As a marketing leader, you must finish the year strong, and plan for the New Year. Set yourself up for a big 2015 with the right marketing strategy.
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How to Find Great Leads Now Outside of Lead Scoring | LinkedIn

How to Find Great Leads Now Outside of Lead Scoring | LinkedIn | Inbound marketing, social and SEO | Scoop.it
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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Inbound marketing, social and SEO | Scoop.it
A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Inbound marketing, social and SEO | Scoop.it
Your 2014 Digital Marketing Roadmap by Douglas Karr on Marketing Technology Blog
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Acquisition vs. Retention: Which Online Channels Are Being Used For Each?

Acquisition vs. Retention: Which Online Channels Are Being Used For Each? | Inbound marketing, social and SEO | Scoop.it
Roughly 8 in 10 global company marketers - primarily based in Europe - agree that it is cheaper to retain than acquire a customer, but they're more likely to be focusing on acquisition than retention, according to results from a study [download page] produced by Econsultancy with Oracle...
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Subscriber Engagement With Autoresponder Sequences Tails Off As Cycles Continue

Subscriber Engagement With Autoresponder Sequences Tails Off As Cycles Continue | Inbound marketing, social and SEO | Scoop.it
The average autoresponder sequence contains 8 emails and spans 49 days, according to a GetResponse analysis of more than 300 million messages. Indeed, about 8 in 10 cycles have less than 10 autoresponders in their sequence, with 79% of those cycles shorter than 30 days in length. Those appear to...
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The Essential Guide to Creating an SEO-Friendly Customer Journey

The Essential Guide to Creating an SEO-Friendly Customer Journey | Inbound marketing, social and SEO | Scoop.it
Learn how to integrate a successful SEO strategy into your customer's buying journey.
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What happens in an Internet Minute!

What happens in an Internet Minute! | Inbound marketing, social and SEO | Scoop.it
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Why We Should Take the Brand out of Branded Content

Why We Should Take the Brand out of Branded Content | Inbound marketing, social and SEO | Scoop.it
Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard...
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The Evolution of iOS from iOS 1 - iOS 8 [INFOGRAPHIC]

The Evolution of iOS from iOS 1 - iOS 8 [INFOGRAPHIC] | Inbound marketing, social and SEO | Scoop.it
We have charted the evolutionary change of home screen, app icons and the most noteworthy features of iOS 1- iOS 8.
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How to Combine Screaming Frog Data with Google Analytics Data

How to Combine Screaming Frog Data with Google Analytics Data | Inbound marketing, social and SEO | Scoop.it
Here's how you can combine your data from Screaming Frog and Google Analytics to find a wealth of information, including things like which URLs have no visits.
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Content inspiration - those corners you need to remember when a blank page is upon you!

Content inspiration - those corners you need to remember when a blank page is upon you! | Inbound marketing, social and SEO | Scoop.it
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