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Rescooped by James A Smith MCIM from The Marketing Technology Alert
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Content Marketing vs. Traditional Advertising [Infographic] – Marketo

Content Marketing vs. Traditional Advertising [Infographic] – Marketo | Inbound marketing, social and SEO | Scoop.it

Via iNeoMarketing
James A Smith MCIM's insight:

Some insightful data here and may offer some ideas

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iNeoMarketing's curator insight, February 4, 2013 8:21 AM

 

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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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B2B Content Marketing Trends for 2015 [Infographic]

B2B Content Marketing Trends for 2015 [Infographic] | Inbound marketing, social and SEO | Scoop.it
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say.
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How Much Does Marketing Really Cost? [Infographic] - The Percolate Blog

How Much Does Marketing Really Cost? [Infographic] - The Percolate Blog | Inbound marketing, social and SEO | Scoop.it
Across both B2B and B2C, the largest challenge digital marketers face is reaching their audiences with relevant content.
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Eyetracking Study Shows Change In How Users View Google Search Results

Eyetracking Study Shows Change In How Users View Google Search Results | Inbound marketing, social and SEO | Scoop.it
In September, Mediative released an interesting eye-tracking study that showed how the evolution of search engine result pages (SERPs) has influenced user click behavior over the years. Since Google&…
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5 Simple Ways Your B2B Sales Team Can Leverage Content to Close Leads

5 Simple Ways Your B2B Sales Team Can Leverage Content to Close Leads | Inbound marketing, social and SEO | Scoop.it
Here are five ways your B2B sales team can use engaging, educational content to close leads.
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How to Be a Data Scientist: Interview with Pete Meyers of Moz | WordStream

How to Be a Data Scientist: Interview with Pete Meyers of Moz | WordStream | Inbound marketing, social and SEO | Scoop.it
Wanna be a data scientist? Learn from the best: I interviewed Dr. Pete Meyers, data scientist at Moz, about how he built an illustrious career in data science for content marketing.
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Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

Learn about the different types of revenue reports you can run to gauge the success of your marketing.
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5 Ways Content Marketers Can Get More Value from LinkedIn

5 Ways Content Marketers Can Get More Value from LinkedIn | Inbound marketing, social and SEO | Scoop.it
If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections.
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The Essential Step-by-Step Guide to Internet Marketing

The Essential Step-by-Step Guide to Internet Marketing | Inbound marketing, social and SEO | Scoop.it
Download HubSpot's free ebook, "The Essential Step by Step Guide to Internet Marketing." Learn the 6 essential steps to internet marketing success.
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How To Succeed At Content Marketing In 2015 - Heidi Cohen

How To Succeed At Content Marketing In 2015 - Heidi Cohen | Inbound marketing, social and SEO | Scoop.it
Want your content marketing to succeed? Follow these 2015 content marketing trends based on Content Marketing Institute and MarketingProfs 2015 B2B research
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5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy

5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy | Inbound marketing, social and SEO | Scoop.it
Great copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, 7 days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind. [...]
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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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7 Common Mistakes when implementing Sales+Marketing Collaboration | LinkedIn

7 Common Mistakes when implementing Sales+Marketing Collaboration | LinkedIn | Inbound marketing, social and SEO | Scoop.it
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40 brand logos with hidden messages | The Wall Blog

40 brand logos with hidden messages | The Wall Blog | Inbound marketing, social and SEO | Scoop.it
You've looked at them thousands of times, logos such as Amazon, FedEx and Coca-Cola, but have you ever really looked at them? We take a look at the most
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How to create your first inbound marketing campaign

How to create your first inbound marketing campaign | Inbound marketing, social and SEO | Scoop.it
Creating an inbound marketing campaign will help you take your sales and marketing to the next level. So how do you do that? That's what this post is going to help you with.
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Content Marketing Strategy: Are You Generating Content Variety?

Content Marketing Strategy: Are You Generating Content Variety? | Inbound marketing, social and SEO | Scoop.it
Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements.…
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Influence Your Buyer's Journey With Content Scoring – Infographic

Influence Your Buyer's Journey With Content Scoring – Infographic | Inbound marketing, social and SEO | Scoop.it
Close the gap between content and revenue. Understand how content scoring measures the impact of content on key business metrics.
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Life science marketing – should you choose inbound or outbound?

Life science marketing – should you choose inbound or outbound? | Inbound marketing, social and SEO | Scoop.it
We investigate the challenges of striking the right tactical mix of inbound and outbound marketing
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Four SEO tips to get you started | Silver Monkey

Four SEO tips to get you started | Silver Monkey | Inbound marketing, social and SEO | Scoop.it
Search engine optimisation (SEO) might sound complicated, it can be simple if you can get the basics right, so here's four SEO tips to get you started...
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Top 2015 B2B Content Marketing Tactics

Top 2015 B2B Content Marketing Tactics | Inbound marketing, social and SEO | Scoop.it
30 Actionable Content Marketing Tips You Can Use Now
Does your 2015 content marketing strategy benefit from the use of a variety of B2B content marketing tactics?
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6 ways to supercharge your sales funnel with marketing automation

6 ways to supercharge your sales funnel with marketing automation | Inbound marketing, social and SEO | Scoop.it
Suffering from a leaky sales funnel? Here are 6 ways that marketing automation can work for you – and your B2B sales pipeline.
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Get real! Set realistic inbound marketing goals for ROI

Get real! Set realistic inbound marketing goals for ROI | Inbound marketing, social and SEO | Scoop.it
Marketing automation is all about tracking ROI. Find out how to estimate accurately to achieve your target.
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31 ways you should spend a £1,000,000 marketing budget

31 ways you should spend a £1,000,000 marketing budget | Inbound marketing, social and SEO | Scoop.it
How to spend a £1m inbound marketing budget - the plan to stop renting your marketing and start making loveable marketing
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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Inbound marketing, social and SEO | Scoop.it
Learn eight tips for writing landing page copy that converts.
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Creating a Marketing Strategy That Works

Creating a Marketing Strategy That Works | Inbound marketing, social and SEO | Scoop.it
As a marketing leader, you must finish the year strong, and plan for the New Year. Set yourself up for a big 2015 with the right marketing strategy.
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