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Rescooped by James A Smith MCIM from The Marketing Technology Alert
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Content Marketing vs. Traditional Advertising [Infographic] – Marketo

Content Marketing vs. Traditional Advertising [Infographic] – Marketo | Inbound marketing, social and SEO | Scoop.it

Via marketingIO
James A Smith MCIM's insight:

Some insightful data here and may offer some ideas

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marketingIO's curator insight, February 4, 2013 8:21 AM

 

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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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B2B Content Marketing Trends for 2015 [Infographic]

B2B Content Marketing Trends for 2015 [Infographic] | Inbound marketing, social and SEO | Scoop.it
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say.
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The One Brief Statement That Will Refine Your Content Marketing

The One Brief Statement That Will Refine Your Content Marketing | Inbound marketing, social and SEO | Scoop.it
Without an editorial mission statement, your brand confuses your audience and spins its wheels. Here’s how to create one. – Content Marketing Institute
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Brand Backstory: Where Your Content Marketing Strategy Is Born

Brand Backstory: Where Your Content Marketing Strategy Is Born | Inbound marketing, social and SEO | Scoop.it
Every brand has a captivating backstory, but many ignore it. Here’s how to find the key building block to your content, – Content Marketing Institute
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What Makes Effective B2B Content Marketing? [Research] | B2B Marketing Insider

What Makes Effective B2B Content Marketing? [Research] | B2B Marketing Insider | Inbound marketing, social and SEO | Scoop.it
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the
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Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark | Inbound marketing, social and SEO | Scoop.it
Learn the difference between good and great content -- and how you can make sure your content always falls into the latter camp.
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Football team pull out of deal to sign striker after discovering he mocked them on Twitter in 2012

Football team pull out of deal to sign striker after discovering he mocked them on Twitter in 2012 | Inbound marketing, social and SEO | Scoop.it
Julio Rey's dream transfer fell apart after his new club discovered his messages online.
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The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

The Periodic Table Of SEO Success Factors: 2015 Edition Now Released | Inbound marketing, social and SEO | Scoop.it
Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get weight increases.
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6 Steps to Building a Content Inc. Empire

6 Steps to Building a Content Inc. Empire | Inbound marketing, social and SEO | Scoop.it
Do you want to use content marketing to build a (highly profitable) business? When I started writing my book, Content Inc., I thought I would find some great ideas when I interviewed those who have done this, but instead I … Continue reading →
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Meet the 4S marketers: scientists, strategists, storybuilders and socialisers

Meet the 4S marketers: scientists, strategists, storybuilders and socialisers | Inbound marketing, social and SEO | Scoop.it
Meet the 4S marketers: scientists, strategists, storybuilders and socialisers, The marketing team is ideally placed to drive organisational change, which is required to create a new way of working with a focus on the customer. | Marketing Magazine
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The Art and Science of Driving Webinar Registration

The Art and Science of Driving Webinar Registration | Inbound marketing, social and SEO | Scoop.it
Learn some key tactics for getting more webinar registrants.
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17 Content Marketing Tips for Any Size Budget

17 Content Marketing Tips for Any Size Budget | Inbound marketing, social and SEO | Scoop.it
So how do you drive marketing results without a budget? Here are 17 guerilla content marketing tips – Content Marketing Institute.
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What is Content Marketing? An Explained Definition of Content Marketing | HiP Blog | HiP B2B

What is Content Marketing? An Explained Definition of Content Marketing | HiP Blog | HiP B2B | Inbound marketing, social and SEO | Scoop.it
With new content formats and channels pushing its boundaries, we need some sort of shared understanding of what is and isn't content marketing.
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The Critical Role of Sales Development in Inbound Marketing

The Critical Role of Sales Development in Inbound Marketing | Inbound marketing, social and SEO | Scoop.it
Sales and Marketing go hand in hand when generating leads through Inbound Marketing. But who filters through and gets the best leads? Here's why your company needs a role to cover that middle ground.
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The Perils Of Manual Demand Generation Processes

The Perils Of Manual Demand Generation Processes | Inbound marketing, social and SEO | Scoop.it
Even in today’s tech-savvy marketing environment, inbound and outbound demand generation processes still require a lot of manual intervention. This in...
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Inbound marketing, social and SEO | Scoop.it
Get data, examples, and hacks for generating quality leads from SlideShare.
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2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategie…
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Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools | Inbound marketing, social and SEO | Scoop.it
Follow this easy-to-understand framework to identify which metrics are most important to your content marketing goals. – Content Marketing Institute
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It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit

It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit | Inbound marketing, social and SEO | Scoop.it
Having a hard time separating the good leads from the bad? Here are 7 signs that the lead you generated isn't worth your sales team's time.
James A Smith MCIM's insight:

Lead quality can really help that sales and marketing alignment and bring long term trust - but you need to get it right.

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How to Turn 1 Idea into 2 Months of Content Marketing (and More)

How to Turn 1 Idea into 2 Months of Content Marketing (and More) | Inbound marketing, social and SEO | Scoop.it
Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide – Content Marketing Institute.
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The Process of Designing an Infographic - Blog About Infographics and Data Visualization - Cool Infographics

The Process of Designing an Infographic - Blog About Infographics and Data Visualization - Cool Infographics | Inbound marketing, social and SEO | Scoop.it
The Process of Designing an Infographic is an interactive design that outlines my own infograph...
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B2B Marketing in the Pre-Sales Process Must Back Up to the IDEA - Marketing Interactions

B2B Marketing in the Pre-Sales Process Must Back Up to the IDEA - Marketing Interactions | Inbound marketing, social and SEO | Scoop.it
B2B marketers must create and develop content for the pre-sales process to build relationships and trust earlier and be there when buyers decide to purchase
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The Definitive Guide to Inbound Marketing

The Definitive Guide to Inbound Marketing | Inbound marketing, social and SEO | Scoop.it
Learn every inbound marketing skill in one place. From lead generation to SEO, this guide has got you covered.
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4 Crucial Criteria in Outsourcing To A Marketing Company Versus Employing Someone In-House

4 Crucial Criteria in Outsourcing To A Marketing Company Versus Employing Someone In-House | Inbound marketing, social and SEO | Scoop.it
What are some of the factors to consider when deciding on using a Marketing Company versus employing in-house.
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8 Nonobvious Tips to Promote Your Content

8 Nonobvious Tips to Promote Your Content | Inbound marketing, social and SEO | Scoop.it
Social media is a good start for content promotion, but here are 8 nonobvious tips to further your content’s reach – Content Marketing Institute.
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8 Ways Public Relations Can Fuel Successful Content Marketing

8 Ways Public Relations Can Fuel Successful Content Marketing | Inbound marketing, social and SEO | Scoop.it
After months of hard work, your new B2B research report is set to launch. Get 8 ways to use public relations to fuel the content fire you have already started.
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Your Guide to Creating Content for Each Stage of the Buyer’s Journey | HiP Blog | HiP

Your Guide to Creating Content for Each Stage of the Buyer’s Journey | HiP Blog | HiP | Inbound marketing, social and SEO | Scoop.it
Content is the lifeblood of modern online marketing. To generate leads and sales, you need valuable content that meets consumers’ needs at every stage of the buyer’s journey.
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