As the value of visual content grows and design tools become inexpensive, many marketers churn out mediocre graphics that get ignored. Seven experts share how to avoid mistakes and create successful visual content marketing.
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. A McKinsey Quarterly article.
LinkedIn’s power to generate B2B social leads is great. Learn what one content marketer did so her post generated thousands of views and a couple hundred subscribers. She shares five tips to make the most of your LinkedIn content.
As it turns out, he got it all on LinkedIn. At least that was the foundation of his research. And he subsequently totally won that day. I’ve agreed to connect him to some of my more valuable contacts and I’m definitely going to think of him when I hear from someone (which is often) who needs a vendor that does what he does.
When I realized how much I was willing to give and how much he got out of being that prepared for such a short meeting, I wondered why more people didn’t consider LinkedIn t