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Content Marketing vs. Traditional Advertising [Infographic] – Marketo

Content Marketing vs. Traditional Advertising [Infographic] – Marketo | Inbound marketing, social and SEO | Scoop.it

Via iNeoMarketing
James A Smith MCIM's insight:

Some insightful data here and may offer some ideas

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iNeoMarketing's curator insight, February 4, 2013 5:21 AM

 

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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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Interactive Infographic - 13 Reasons Why Your Brain Craves Infographics

Interactive Infographic - 13 Reasons Why Your Brain Craves Infographics | Inbound marketing, social and SEO | Scoop.it
Enjoy our HTML 5 interactive infographic that exaplains why infographics are so successful
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How To Create A Winning Sales Funnel [Infographic]

How To Create A Winning Sales Funnel [Infographic] | Inbound marketing, social and SEO | Scoop.it
Every business uses a sales funnel. A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be ...
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35 Tech Terms Translated Into Plain English

35 Tech Terms Translated Into Plain English | Inbound marketing, social and SEO | Scoop.it
Put these tech terms in your back pocket so you know what your web designer and product developer friends are talking about.
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What's The Difference Managing Content, and Marketing It?

What's The Difference Managing Content, and Marketing It? | Inbound marketing, social and SEO | Scoop.it
So many new buzzwords and terms have come into existence since I started web development back in the early 90s. From SEO, to social media, and now another relatively new term is content marketing.
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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

How to Sell Your SEO Plan With 5 Slides in 5 Minutes | Inbound marketing, social and SEO | Scoop.it
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.
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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Inbound marketing, social and SEO | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.
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8 Practices Your Business Should Be Using on Google+

8 Practices Your Business Should Be Using on Google+ | Inbound marketing, social and SEO | Scoop.it
Did you know that there are more than 540 million active users that utilize Google+ every month? The reason for that is simple.  Google+ offers a unique opportunity for businesses to connect with th…
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The Basics of SEO for Successful Content Marketing

The Basics of SEO for Successful Content Marketing | Inbound marketing, social and SEO | Scoop.it
In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO — the core principles and key considerations you should be aware of in order to produce the mos...
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5 Reasons For Poor Buyer Personas Steering Marketing In The Wrong Direction

5 Reasons For Poor Buyer Personas Steering Marketing In The Wrong Direction | Inbound marketing, social and SEO | Scoop.it
Poorly researched and produced buyer personas can steer marketing efforts in the wrong direction. 5 reasons why this happens.
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5 Conversations You Need to Have When Your KPIs are Down

5 Conversations You Need to Have When Your KPIs are Down | Inbound marketing, social and SEO | Scoop.it
Are your KPIs down this month? These 5 conversations will help your team redirect your efforts and hit your goals.
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30 Thought-Provoking Email Marketing Statistics | HiP Blog | High-Impact-Prospecting (HIP)

30 Thought-Provoking Email Marketing Statistics | HiP Blog | High-Impact-Prospecting (HIP) | Inbound marketing, social and SEO | Scoop.it
Thirty interesting and surprising statistics related to email marketing benchmarks, trends, and opportunities.
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I Have HubSpot, Leads Are Up But Sales Are Not. What Now?

I Have HubSpot, Leads Are Up But Sales Are Not. What Now? | Inbound marketing, social and SEO | Scoop.it
After investing in a software like HubSpot, have you noticed that leads are up, but sales are not? Here's why.
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What is Content Marketing?

What is Content Marketing? | Inbound marketing, social and SEO | Scoop.it
Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, ...
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Inbound Marketing Highlights - Google Penalties, WOMM & Design Trends

Inbound Marketing Highlights - Google Penalties, WOMM & Design Trends | Inbound marketing, social and SEO | Scoop.it
See the hot inbound marketing highlights this week - Google penalties and WOMMA!
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5 Ways to Get More From Your CRM

5 Ways to Get More From Your CRM | Inbound marketing, social and SEO | Scoop.it
Small things can make a big difference in a successful CRM system, these 5 strategies will help you fine-tune your process.
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Why People Don’t Trust Your Landing Pages Enough to Convert

Why People Don’t Trust Your Landing Pages Enough to Convert | Inbound marketing, social and SEO | Scoop.it
The following four questions will help you resolve landing page reluctancy and start converting more leads.
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25 Essential Questions For Understanding Your Ideal Customer

25 Essential Questions For Understanding Your Ideal Customer | Inbound marketing, social and SEO | Scoop.it
The following are 25 questions you should be able to answer about your ideal customer.
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Why Your Blog Doesn’t Convert (And What to Do About It)

Why Your Blog Doesn’t Convert (And What to Do About It) | Inbound marketing, social and SEO | Scoop.it
If your blog isn't performing the way you want it to, use these 4 tips to implement CTAs that actually convert.
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A 4-Step Approach to Promoting Content the Right Way - Kapost Content Marketeer

A 4-Step Approach to Promoting Content the Right Way - Kapost Content Marketeer | Inbound marketing, social and SEO | Scoop.it
You have to develop useful, relevant content to get the right people into your pipeline. But where you publish that content is just as important—if not mor
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10 Examples of Great Content Marketing

10 Examples of Great Content Marketing | Inbound marketing, social and SEO | Scoop.it
Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay. But how can you be …
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4 Steps to a B2B Content Marketing Strategy that Drives Revenue

4 Steps to a B2B Content Marketing Strategy that Drives Revenue | Inbound marketing, social and SEO | Scoop.it
If the ultimate goal of content is to drive sales, how do you create content that promotes your product, speaks to your customers and also helps you reach your business goals? If you're overwhelmed...
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INFOGRAPHIC: The Human Factor in Content Marketing

INFOGRAPHIC: The Human Factor in Content Marketing | Inbound marketing, social and SEO | Scoop.it
With so much focus on metrics and optimization, it's easy to lose focus on one of the most integral components of successful content marketing: people. Check
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10 Ways to Scale Your Content Marketing Strategy

10 Ways to Scale Your Content Marketing Strategy | Inbound marketing, social and SEO | Scoop.it
The role of content continues to increase in the marketing big picture. Fuel your content marketing strategy with these 10 simple steps.
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A Simple Plan for Measuring the Marketing Effectiveness of Content

A Simple Plan for Measuring the Marketing Effectiveness of Content | Inbound marketing, social and SEO | Scoop.it
How can you know if your content is adequately supporting your marketing and business goals? In this seventh post of our Back to Basics series, we outline a simple plan you can use for tracking and...
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Inbound Marketers Depend on their Wits not Wallets

Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set th…
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The Basics of SEO for Successful Content Marketing

The Basics of SEO for Successful Content Marketing | Inbound marketing, social and SEO | Scoop.it
In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO — the core principles and key considerations you should be aware of in order to produce the mos...
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