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Infographic: Why Content Marketing Works - WOMMA

Infographic: Why Content Marketing Works - WOMMA | Inbound marketing, social and SEO | Scoop.it

Via iNeoMarketing
James A Smith MCIM's insight:

Well don't we all like to see this kind of statement!

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iNeoMarketing's curator insight, February 1, 2013 10:22 AM

 

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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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Interactive Infographic - 13 Reasons Why Your Brain Craves Infographics

Interactive Infographic - 13 Reasons Why Your Brain Craves Infographics | Inbound marketing, social and SEO | Scoop.it
Enjoy our HTML 5 interactive infographic that exaplains why infographics are so successful
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50 Tweetable Tips for Understanding SEO

50 Tweetable Tips for Understanding SEO | Inbound marketing, social and SEO | Scoop.it
50 tips that will help you understand SEO and help you improve your search rankings.
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Blazenko Drmic's curator insight, August 28, 1:55 PM

The fundamental aspect of SEO is keyword targeting and the distribution of keyword demand. (Rand Fishkin)

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Executive Perspective: The Biggest Mistake a Marketing Automation User Can Make - Pardot

Executive Perspective: The Biggest Mistake a Marketing Automation User Can Make - Pardot | Inbound marketing, social and SEO | Scoop.it
We often use stats on our blog to back up our claims, and it’s not hard to do. There are a number of exciting trends developing in the marketing automation industry, and the numbers speak for themselves:84% of top performing companies are using or plan to start using marketing automation between 2012 to 2015. (Gleanster)The adoption of marketing automation technology is expected to increase 50% by 2015. (SiriusDecisions)Marketing automation platform users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non-users. (Aberdeen Group)With stats like these, it’s easy to feel optimistic about implementing marketing automation and [...]
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Up Close & Persona

Useful Persona generation tool. Helps to think 360 around your target audience.

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B2B Marketing Content Must Address "Soft" Factors - Marketing Interactions

B2B Marketing Content Must Address "Soft" Factors - Marketing Interactions | Inbound marketing, social and SEO | Scoop.it
For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I...
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The Evolution of the Marketing Campaign

The Evolution of the Marketing Campaign | Inbound marketing, social and SEO | Scoop.it
How has the marketing campaign evolved over the past century?
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How to Structure Your Content Marketing Team

How to Structure Your Content Marketing Team | Inbound marketing, social and SEO | Scoop.it
Learn how businesses of all sizes should structure their content teams.
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What is content strategy? - Hilary Marsh, Content Company | Hilary Marsh, Content Company

What is content strategy? - Hilary Marsh, Content Company | Hilary Marsh, Content Company | Inbound marketing, social and SEO | Scoop.it
An introduction to what content strategy is, the essential business questions it answers, and what content strategists do.
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Viral Sharing Tactics of an Infographic - what and how

Viral Sharing Tactics of an Infographic - what and how | Inbound marketing, social and SEO | Scoop.it
Making a cool infographic is one thing, sharing it and making it go viral is another. Lucki...
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The 10 Marketing KPIs You Should Be Tracking

The 10 Marketing KPIs You Should Be Tracking | Inbound marketing, social and SEO | Scoop.it
We've detailed 10 marketing KPI's that you should be tracking in order to execute a more successful marketing campaign.
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Infographic – A Guide to Marketing Genius: Content Marketing | HiP Blog | High-Impact-Prospecting (HIP)

Infographic – A Guide to Marketing Genius: Content Marketing | HiP Blog | High-Impact-Prospecting (HIP) | Inbound marketing, social and SEO | Scoop.it
An infographic providing and overall guide to content marketing, from industry background to features/benefits to steps for implementation.
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How To Create A Winning Sales Funnel [Infographic]

How To Create A Winning Sales Funnel [Infographic] | Inbound marketing, social and SEO | Scoop.it
Every business uses a sales funnel. A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be ...
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35 Tech Terms Translated Into Plain English

35 Tech Terms Translated Into Plain English | Inbound marketing, social and SEO | Scoop.it
Put these tech terms in your back pocket so you know what your web designer and product developer friends are talking about.
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Those cheeky chaps at Google are up to things again - Exact Match In Adwords Is Going Away

Google is now officially stating that they will always include close matches (variants) to determine when and where to serve ads. What will be the likely
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How HubSpot Runs Its Marketing Team [Inside Look]

How HubSpot Runs Its Marketing Team [Inside Look] | Inbound marketing, social and SEO | Scoop.it
Learn how HubSpot hires, structures and measures it's own marketing team.
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Connecting With the Right Leads at the Right Time

Connecting With the Right Leads at the Right Time | Inbound marketing, social and SEO | Scoop.it
This one tool will help you ensure that your sales team is connecting with the right leads at the right time.
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B2B Buyers Choose Their Own Adventures - Marketing Interactions

B2B Buyers Choose Their Own Adventures - Marketing Interactions | Inbound marketing, social and SEO | Scoop.it
I was reading this blog post interview with Paul Greenberg over on Hubspot's blog about defining customer engagement and one of his examples stuck out to me. The essence of it was "don't make decisions for your buyers." Instead, let them choose. Regardless of how much research you've done, the number of personas you've created, you can only know so...
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Do you speak B2B Digital Body Language? | MarketOne

Do you speak B2B Digital Body Language? | MarketOne | Inbound marketing, social and SEO | Scoop.it
Are you familiar with Digital Body Language? Enrico Brosio MD MarketOne Europe outlines the strategic usage for B2B tele-marketing and cold calling.
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How to write a marketing plan | b2bmarketing.net

How to write a marketing plan | b2bmarketing.net | Inbound marketing, social and SEO | Scoop.it
Putting together a marketing plan is deemed a basic skill, but what goes into it? Maxine-Laurie Marshall investigates
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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Inbound marketing, social and SEO | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
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11 Steps to Building Your Content Marketing Machine

11 Steps to Building Your Content Marketing Machine | Inbound marketing, social and SEO | Scoop.it
In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. Th...
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Keyword Research: The Definitive Guide

Keyword Research: The Definitive Guide | Inbound marketing, social and SEO | Scoop.it
The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for in this expert-written guide.
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Is Content Marketing Right for You? | Social Media Today

Is Content Marketing Right for You? | Social Media Today | Inbound marketing, social and SEO | Scoop.it
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Inbound Marketing Highlights - Google Penalties, WOMM & Design Trends

Inbound Marketing Highlights - Google Penalties, WOMM & Design Trends | Inbound marketing, social and SEO | Scoop.it
See the hot inbound marketing highlights this week - Google penalties and WOMMA!
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5 Ways to Get More From Your CRM

5 Ways to Get More From Your CRM | Inbound marketing, social and SEO | Scoop.it
Small things can make a big difference in a successful CRM system, these 5 strategies will help you fine-tune your process.
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Why People Don’t Trust Your Landing Pages Enough to Convert

Why People Don’t Trust Your Landing Pages Enough to Convert | Inbound marketing, social and SEO | Scoop.it
The following four questions will help you resolve landing page reluctancy and start converting more leads.
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