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Rescooped by James A Smith MCIM from The Marketing Technology Alert
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Infographic: Why Content Marketing Works - WOMMA

Infographic: Why Content Marketing Works - WOMMA | Inbound marketing, social and SEO | Scoop.it

Via iNeoMarketing
James A Smith MCIM's insight:

Well don't we all like to see this kind of statement!

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iNeoMarketing's curator insight, February 1, 2013 7:22 AM

 

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Inbound marketing, social and SEO
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14 Must-Dos for Content Marketers in 2014

Still defining what type of content marketer you want to be in 2014? Discover the 14 content marketing must-dos and turn your content hopes into reality. I...
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INFOGRAPHIC: The 2014 B2B social media landscape | b2bmarketing.net

INFOGRAPHIC: The 2014 B2B social media landscape | b2bmarketing.net | Inbound marketing, social and SEO | Scoop.it
B2B social media infographic 2014
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Scooped by James A Smith MCIM
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6 Objectives When Creating New Content Assets

6 Objectives When Creating New Content Assets | Inbound marketing, social and SEO | Scoop.it
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
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15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More

15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More | Inbound marketing, social and SEO | Scoop.it
Check out some of the best corporate April Fools' Day pranks in recent years.
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April Fools: Apple acquisition, steak shampoo, tablet for couples, pedometer pants and more...

April Fools: Apple acquisition, steak shampoo, tablet for couples, pedometer pants and more... | Inbound marketing, social and SEO | Scoop.it
You may have noticed that it is 1 April (are we really a quarter of the way through the year already?) and there have been some strange...
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Scooped by James A Smith MCIM
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59 Killer Content Marketing Stats: 2014 Edition

59 Killer Content Marketing Stats: 2014 Edition | Inbound marketing, social and SEO | Scoop.it
Check out this epic list of the freshest content marketing stats, including insights into content marketing tactics, trends, and consumer preferences.
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Mollie Durbin's curator insight, March 31, 8:10 AM

"Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters" and other very telling nuggets from this info-packed piece. Good stuff.

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From Traditional to Digital: The New Role of the Modern CMO

From Traditional to Digital: The New Role of the Modern CMO | Inbound marketing, social and SEO | Scoop.it
With the shift towards digital marketing, traditional CMOs must begin to evolve as well. Here are a few tips to keep in mind for those working through the transition.
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A Deep Dive into Google MyAnswers

A Deep Dive into Google MyAnswers | Inbound marketing, social and SEO | Scoop.it
Personalized search results have been around for quite some time, but they've changed so much that we need a new term for them: private search results. This post is a snapshot of what we're seeing today (including +Post Ads), along with guidance for how best to take advantage of the latest trends.
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Rescooped by James A Smith MCIM from Context Driven Marketing
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10 Content Marketing Secrets

10 Content Marketing Secrets | Inbound marketing, social and SEO | Scoop.it

“Need content marketing inspiration? Here are 10 content marketing secrets to help you fill your editorial calendar. Examples & tips included.”


Via Stefano Principato, Jesse Soininen
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Is your Inbound hitting bottom line and other key metrics - The ultimate guide - possibly

Is your Inbound hitting bottom line and other key metrics - The ultimate guide - possibly | Inbound marketing, social and SEO | Scoop.it
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Scooped by James A Smith MCIM
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Measuring the Stages of the Cyclic Social Media Marketing Funnel

Measuring the Stages of the Cyclic Social Media Marketing Funnel | Inbound marketing, social and SEO | Scoop.it
I wrote this article three years ago on The SocialSteve Blog. It still is applicable and companies still need help here. So here you go ...What’s the payoff? The inescapable social media question
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The one simple thing that can make you much more impressive

The one simple thing that can make you much more impressive | Inbound marketing, social and SEO | Scoop.it
The power of passion, as explained by research
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Scooped by James A Smith MCIM
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Not 'feeling it' today - it could simply be your office!

Not 'feeling it' today - it could simply be your office! | Inbound marketing, social and SEO | Scoop.it
You’ve probably heard of the debate about whether open offices or the oh-so-dreaded traditional cubicles are better in the workplace.
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Twitter Design Guide

Twitter Design Guide | Inbound marketing, social and SEO | Scoop.it
Download this guide from Overdrive Interactive to learn about the six major elements of Twitter design.
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How to Use Personalisation as Part of Your Inbound Marketing Strategy

How to Use Personalisation as Part of Your Inbound Marketing Strategy | Inbound marketing, social and SEO | Scoop.it
Learn how to improve personalisation as part of your inbound marketing strategy, boosting success rates in the process. The need to distinguish your marketing campaign from your competitors’ contin…
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3 Steps to Overcome the Fear of Building a Content Marketing Strategy

3 Steps to Overcome the Fear of Building a Content Marketing Strategy | Inbound marketing, social and SEO | Scoop.it
Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tacti...
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Measure Your Content Marketing with LinkedIn’s Content Marketing Score

Measure Your Content Marketing with LinkedIn’s Content Marketing Score | Inbound marketing, social and SEO | Scoop.it
We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them.

But wouldn’t it be great to
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Advertising Week Europe Day 1 - #DrawIN

Lost for words at #AWEurope? Our group of scribes created visual boards of some of the key messages and insights from day 1 at Advertising Week Europe. Check...
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The Data You Need to Make a Compelling Case for Inbound Marketing

The Data You Need to Make a Compelling Case for Inbound Marketing | Inbound marketing, social and SEO | Scoop.it
Convincing your company to adopt inbound marketing isn't always easy, so check out this collection of stats, charts, and graphs to help you get buy-in.
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Inbound marketing, social and SEO | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
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How Will You Make Your 2014 Numbers?

How Will You Make Your 2014 Numbers? | Inbound marketing, social and SEO | Scoop.it

 Pricing is the most powerful lever a company has to boost profitability, yet it is often the last bastion of guesswork in many companies.

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Answers to 18 SEO Questions You Were Too Afraid to Ask

Answers to 18 SEO Questions You Were Too Afraid to Ask | Inbound marketing, social and SEO | Scoop.it
Get the answers to the questions you have been too afraid to ask about SEO.
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Write Marketing Content that Speaks to Your Ideal Customer's Pains

Write Marketing Content that Speaks to Your Ideal Customer's Pains | Inbound marketing, social and SEO | Scoop.it
During the content creation process, companies need to use their persona's pain points to maximize their blogging effectiveness.
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Pin by Marketing College on Cambridge Marketing Review | Pinterest

Pin by Marketing College on Cambridge Marketing Review | Pinterest | Inbound marketing, social and SEO | Scoop.it
Invest in your employee's training. The ROI is great! | See more about small closet organization, closet organizing tips and closets organization.
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Email Marketing's 10 Most Important Questions, Answered

Email Marketing's 10 Most Important Questions, Answered | Inbound marketing, social and SEO | Scoop.it
Learn the overall best practices for email marketing, including subject lines, send times, how to grow an email list and how to comply with spam laws.
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Suggested by Andrew Obrigewitsch
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Google Penguin Penalty SEO Tips! – Info Graphic - Blaze Studios

Google Penguin Penalty SEO Tips! – Info Graphic - Blaze Studios | Inbound marketing, social and SEO | Scoop.it
Google Penguin Penalty SEO Tips, how can you survive post Penguin update?
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