Content marketers must change the narrative regarding their webinar programs’ effectiveness by tracking and reporting relevant KPIs. Learn how these six categories, from participation to the closed deal, can help measure webinar ROI.
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
“If you want to be a writer, you must do two things above all others: read a lot and write a lot.” - Stephen King This strategy certainly helped best-selling author Stephen King find success. And I think the same can be
Do you want to analyze your past interactions on LinkedIn? Do you want information that could help you understand your LinkedIn behavior? The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity. In this article I'll share the seven export files you can use to target ads, build keyword lists, create a list of connections…
SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success.