Drive brand awareness and leads with content marketing.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
Start a free trial of Scoop.it Business
Are you sure you want to delete this scoop?
Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year. Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball.
Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos. They understand the power of content and understand how it can attract the right kind of attention.
But what is new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result.
I see content marketing is a kind of umbrella term for five disciplines: editorial, marketing, PR, SEO and social. It is the glue that bonds these things together, and a predefined content marketing strategy can help these teams to focus on long-term goals.
In this article I’m aiming to outline the various factors behind a successful content marketing strategy.
Online marketing continues to become more of a challenge. Long past are the days of inserting popular keywords into your website’s pages and building links for efficient search engine optimization.
A guide to content strategy, the skills of a content strategist, and the elements of a web content campaign.
All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gi...
Paid advertising is infinitely scalable but at a cost that advertisers increasingly seek to defray by accruing earned media impressions or interactions.Earned media is broadly defined as an exposure,
One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world.
Thanksgiving Etiquette Table Setting Guide - Infographic - Adirondack Authority
Just goes to show you can make an infographic out of any instructional material!
LinkedIn Contacts: learn about this new feature and how to create an easy-to-manage, all-in-one interface for your email databases and LinkedIn connections.
... or are they working, and if so for whom? Here is some evidence, but not quite the size or type of company i can relate to. Anyone heard of any less well known, or non tech focused companies driving more traffic due to sponsoring?
I have been waiting to see some successes with the sponsored updates - here are a couple , but i still want to see metrics on smaller companies, less tech focused - not experts in marketing such as Hubspot. Has anyone seen any other supported metrics from sponsored updates?
Not necessarily on topic, but just so cool i thought i would share. There must be so many other uses - trains, buses, car manufacturers etc
If you're searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your...
From the man who started it all - well kind of . Insightful stuff
I've been on a crusade talking about how all organizations, no matter the size, need someone to fill the role of the Chief Content Officer (or VP of Content):The Chief Content Officer (CCO) oversees
With all the stiff competition for consumer attention on the web, it takes more than creative wording to really stand out. An infographic is a compelling way to use visual content to tell a rich st...
Infographics are not dead - I am unsure as to why something that is popular and trendy, but most importantly effective, one minute, is then seen as old news so quickly. Infographics can really help if done correctly - i think us marketers are too hung up on 'latest' rather than what works sometimes. Our industry progesses so quickly and i am concerned that decisions around new for old is too quick, but if you are not up to date you could get left behind indivdually, and corporately.
Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're a brand thinking of investing in content marketing, don't fall for any of these misconceptions.
could not agree more!
Do you want more visitors, leads and customers for your business? The obvious answer is yes. Inbound marketing is quickly becoming an essential part of successful marketing strategies and with good...
If you work in a data obsessed industry like I do - having stats around to help support arguments and decisions is vital - here are a number of great "back at ya's" and "well did you know" stats and data
Google Media Tools gives journalists the power to better connect with their audiences. It's a gateway to specific tools that can help support the storytelling process from end to end. Learn how to ...
These copywriting tips can help marketers make sure they're fully optimizing their homepage, landing pages, and "about" page.
good reminders and refreshers for the experts and a great step by step pathway for beginners
Ssome excellent advice - particularly the part about making visitors feel welcome to your website.
Join us in counting down the most cringe-inducing and pervasive lies about SEO tactics ever told.
While outsourcing content creation can be an effective way for busy marketers to get everything done, it's not always a slam dunk — nor does it make sense in all situations. Consider these dos and ...
Helpful advice here - would you love to have all relevant talent internally, or does external always ensure new creativity, and if so is that what you want?
Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit...
Well as someone doing just this - i should be snapped up.
I can't believe that so many people misunderstand a super fundamental piece of Twitter's functionality. It's shocking.
Everyday is about learning the little things, that can all build up to bigger ones - here is a little one for today.
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention i...
Here, we cover the who, what and where of finding your brand story and provide plenty of examples to spark your imagination.
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
In this post, you'll learn exactly how Unbounce uses landing pages for content marketing. Including 3 marketing strategies proven to lift conversion rates.
Some good practical advice here - something for everybody. Well worth a read and easy to follow - sayng that your tech guys will busy today!