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Branding in the Inbound Age | Essential Guide | New Partner Resources

Branding in the Inbound Age | Essential Guide | New Partner Resources | Inbound marketing, social and SEO | Scoop.it

 

Any marketer will tell you - the internet has changed branding. It's no longer just about clever creative and timely ad placements. No, effective branding in the Inbound age is as much about "what" as it is "where." Companies need to create a meaningful voice through content creation, establishing themselves on the channels that matter to their customers and, most importantly, tracking responses and interactions to those efforts.

It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services. Topics include:

How to Achieve Brand Consistency Across ChannelsHow to Establish and Put a Brand into Play Online How to Segment and Personalize a Brand ExperienceHow to Monitor Brand Interactions on Social Media How to Build a Social Media Response Plan...And More!

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TalkativeMedia's curator insight, March 12, 2013 2:27 PM

Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing strategies, to be successful inbound marketing requires careful planning, sufficient resources and persistence.

Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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8 Brilliant Content Marketing Innovations from the World’s Best Brands

8 Brilliant Content Marketing Innovations from the World’s Best Brands | Inbound marketing, social and SEO | Scoop.it
Discover how eight familiar brands innovate their content marketing in eight unique ways – Content Marketing Institute
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10 Content Strategy Practices That Will Make You a Better Marketer in 2016

10 Content Strategy Practices That Will Make You a Better Marketer in 2016 | Inbound marketing, social and SEO | Scoop.it
These 10 content strategy practices can give you a happier audience and a happier team – Content Marketing Institute
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CMO Corner: 3 Trends Driving Digital Transformation - Marketo

CMO Corner: 3 Trends Driving Digital Transformation - Marketo | Inbound marketing, social and SEO | Scoop.it
How do you implement innovative digital strategies and meet revenue goals at the same time? Here are 3 key strategies for keeping up.
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Marketing Automation Drives Sales Insights - Marketo

Marketing Automation Drives Sales Insights - Marketo | Inbound marketing, social and SEO | Scoop.it
Discover 2 trends driving the request for higher quality leads, and how marketing automation can improve insight into audience behavior.
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5 Key Performance Indicators for Content Marketing

5 Key Performance Indicators for Content Marketing | Inbound marketing, social and SEO | Scoop.it
Key Performance Indicators show how efficiently a company is achieving its business objectives. Discover the most important KPI's for your content.
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Friilance's curator insight, April 28, 6:23 PM

5 Key Performance Indicators for Content Marketing

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What Makes Your B2B Marketing Footprint Unique?

What Makes Your B2B Marketing Footprint Unique? | Inbound marketing, social and SEO | Scoop.it
Discover how to develop a B2B marketing approach that is truly unique in this infographic from marketing automation leader, Marketo.
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HTTP to HTTPS: An SEO's guide to securing a website

HTTP to HTTPS: An SEO's guide to securing a website | Inbound marketing, social and SEO | Scoop.it
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.
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Mastering Lead Generation: From Content to Chat

Mastering Lead Generation: From Content to Chat | Inbound marketing, social and SEO | Scoop.it
Mastering lead generation requires you to be a bit of a jack of all trades. You need to be able to attract prospects to your funnel, write informative (and persuasive) content and convert. Each stage…

Via Stefano Principato
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12 Data-Backed Tips About The LinkedIn Company Page

12 Data-Backed Tips About The LinkedIn Company Page | Inbound marketing, social and SEO | Scoop.it
Checking into the data for the best tips about LinkedIn marketing and LinkedIn Company Pages.
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The One Brief Statement That Will Refine Your Content Marketing

The One Brief Statement That Will Refine Your Content Marketing | Inbound marketing, social and SEO | Scoop.it
Without an editorial mission statement, your brand confuses your audience and spins its wheels. Here’s how to create one. – Content Marketing Institute
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Brand Backstory: Where Your Content Marketing Strategy Is Born

Brand Backstory: Where Your Content Marketing Strategy Is Born | Inbound marketing, social and SEO | Scoop.it
Every brand has a captivating backstory, but many ignore it. Here’s how to find the key building block to your content, – Content Marketing Institute
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What Makes Effective B2B Content Marketing? [Research] | B2B Marketing Insider

What Makes Effective B2B Content Marketing? [Research] | B2B Marketing Insider | Inbound marketing, social and SEO | Scoop.it
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the
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Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark | Inbound marketing, social and SEO | Scoop.it
Learn the difference between good and great content -- and how you can make sure your content always falls into the latter camp.
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The Building Blocks of Engaging Content: Advice from Experts

The Building Blocks of Engaging Content: Advice from Experts | Inbound marketing, social and SEO | Scoop.it
How to define, create, and measure “engaging content” – Content Marketing Institute
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7 Predictions for Marketing Automation - Marketo

7 Predictions for Marketing Automation - Marketo | Inbound marketing, social and SEO | Scoop.it
The 11th annual SiriusDecisions Summit shared 7 predictions for the future of marketing automation. You can get started on them today.
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Social Media Cheat Sheet 2016: Must-Have Image Sizes!

Social Media Cheat Sheet 2016: Must-Have Image Sizes! | Inbound marketing, social and SEO | Scoop.it
Updated April 2016! Social Media cheat sheet with image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, YouTube. Get a free printable!
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How to Create Content Ideas for New Clients [Infographic]

How to Create Content Ideas for New Clients [Infographic] | Inbound marketing, social and SEO | Scoop.it
Content - Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning an
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Inbound marketing, social and SEO | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Inbound marketing, social and SEO | Scoop.it
Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right com
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Trouble Sleeping? Try Documenting Your Content Marketing Plan

Trouble Sleeping? Try Documenting Your Content Marketing Plan | Inbound marketing, social and SEO | Scoop.it
Marketers might sleep better if they documented their content marketing
plans and then followed through on the plan with strict adherence to
their goals, objectives, strategies and tactics.
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14 Content Marketing Habits that Will Help You Get Ahead

14 Content Marketing Habits that Will Help You Get Ahead | Inbound marketing, social and SEO | Scoop.it
Content Marketing Habits that Will Help You Get Ahead. Whether you’re a mom blogger or a marketer, you ARE a content marketer. Content marketing is the cornerstone of an online business—whether y…

Via Stefano Principato
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The Perils Of Manual Demand Generation Processes

The Perils Of Manual Demand Generation Processes | Inbound marketing, social and SEO | Scoop.it
Even in today’s tech-savvy marketing environment, inbound and outbound demand generation processes still require a lot of manual intervention. This in...
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Inbound marketing, social and SEO | Scoop.it
Get data, examples, and hacks for generating quality leads from SlideShare.
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2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategie…
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Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools | Inbound marketing, social and SEO | Scoop.it
Follow this easy-to-understand framework to identify which metrics are most important to your content marketing goals. – Content Marketing Institute
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