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Rescooped by James A Smith MCIM from Cambridge Marketing Review onto Inbound marketing, social and SEO |
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James A Smith MCIM's insight:
great little starter for 10
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Evergreen content can drive plenty of the right kind of traffic to your website over the long term. Delete the scoop?
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Content marketing was placed under the microscope at a recent briefing co-hosted by B2B Marketing and Waggener Edstrom. Alex Aspinall reports. Delete the scoop?
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This article has really driven a good debate in the comments associated with the page. Some really diverse views and opinions given. Delete the scoop?
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Everyone talks about how content is king. So how of course you need a content strategy. This post helps you get started. Delete the scoop?
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Good infographic with some headline stats - whta are your biggest issues, areas of focus and what is working for you - are these reflected in the findings? Delete the scoop?
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Quick & Easy Keyword Placement Checklist This SEO Guide is for the small business owner or SEO (search engine optimization) beginner that is in the initial
James A Smith MCIM's insight:
Basic stuff that your junior staff may like or newcomers to the industry Delete the scoop?
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Generating ideas of content types to engage We've had this graphic on a Post-It note in our office for months; it's a natural follow-on from our inbound m. Marketing topic(s):Content marketing strategy.
James A Smith MCIM's insight:
Some good links in this blog and some good ideas and content Delete the scoop?
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Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well. Delete the scoop?
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The Art of Color Coordination Such a helpful infographic. Beyond helpful for web design. Via Martin (Marty) Smith, Serkan Karaman, Susan Daniels
James A Smith MCIM's insight:
Slightly off topic but thought it of potential general interest. 
Susan Daniels's comment,
May 22, 2:36 AM
I need to get busy and start creating infographics. They are all over social media. The only piece I don't like about them is they are usually so loooooonnnngggg. :) Warmly, Susan
Monica S Mcfeeters's curator insight,
May 24, 12:07 PM
I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.
Susan Daniels's comment,
May 25, 9:43 AM
Thanks Monica. Yes, it is a quick reference that I have referred to more than once in the last few days. Warmly, Susan
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Just because someone visited a website doesn't mean they're in a sales funnel yet. They need to convert first. Delete the scoop?
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Why 70 percent of B2B buyers want content under five pages.\n
James A Smith MCIM's insight:
Interesting angles thrown in here for discussion - are they true or do you think its too ready to pigeonhole? Delete the scoop?
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Infographic on Why to use Social Media for Search Engine and use Content for Search Engine result position with viral marketing lessons from Google for business Delete the scoop?
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The easier way to collect and structure content for your web projects. Delete the scoop?
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The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin. Delete the scoop?
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Considering jumping on board with lead nurturing? Here are 5 key questions companies and marketing teams should ask first. Delete the scoop?
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In the first of a four-part series, Sandi Wassmer establishes a framework for content strategy Delete the scoop?
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What should we expect in the next few months in terms of SEO for Google? Matt Cutts, Mountain View
Well you need to find the time to listen to this - i think he knows his stuff! Delete the scoop?
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Topline summary... Insight: Inbound marketing is still hard to defineInsight: Marketing and Sales are still divided (or maybe they just need to talk more)Insight: Inbound is a relatively new industry demonstrating major growthInsight: Delivering and measuring inbound ROI are still major problemsInsight: Working smarter, not harder, is more important than ever
Via iNeoMarketing
James A Smith MCIM's insight:
some of the hard work done for you here 
iNeoMarketing's curator insight,
May 2, 11:03 AM
Hope you have had time to review HubSpot's report. The results are somewhat perplexing: difficulty of defining inbound marketing, continued division between sales and marketing (let technology be the bridge!), inbound relatively new (and how long has AdWords been around?), and measuring ROI. Let marketing technology act as the foundation to solve these issues!
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26 ways LinkedIn can help you and your business LinkedIn recently announced that they now have over 225 million users. A reminder that LinkedIn gives opp. Marketing topic(s):Linkedin marketing. Advice by Susanne Colwyn. Delete the scoop?
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James A Smith MCIM's insight:
Been seen beofre but always good to refresh the vision Delete the scoop?
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With Google+ sporting a brand new look, here's how marketers should adapt their playbook. Delete the scoop?
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Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why. Delete the scoop?
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These 10 steps to content marketing success presented in an infographic will set you off on the right track for your inbound marketing campaign. Great tips!
James A Smith MCIM's insight:
Some very good points made in this article, and the infographic works well to support content camapigns - if done correctly Delete the scoop?
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I was speaking at a conference the other day and someone asked me an interesting question… If you were to start optimizing a site for search engines
James A Smith MCIM's insight:
Very much b2c focussed but does cover some general elements also. Delete the scoop?
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This article shows how to write an online internet marketing plan. It includes adigital marketing plan template & advice on how to develop an internet communications strategy.