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How to : Write an online internet marketing plan

How to : Write an online internet marketing plan | Inbound marketing, social and SEO | Scoop.it

Via Marketing Colleges
James A Smith MCIM's insight:

great little starter for 10

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Marketing Colleges's curator insight, January 11, 2013 9:52 AM

This article shows how to write an online internet marketing plan. It includes adigital marketing plan template & advice on how to develop an internet communications strategy.

Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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B2B Content Marketing Trends for 2015 [Infographic]

B2B Content Marketing Trends for 2015 [Infographic] | Inbound marketing, social and SEO | Scoop.it
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say.
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Inbound marketing, social and SEO | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Inbound marketing, social and SEO | Scoop.it
Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right com
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Trouble Sleeping? Try Documenting Your Content Marketing Plan

Trouble Sleeping? Try Documenting Your Content Marketing Plan | Inbound marketing, social and SEO | Scoop.it
Marketers might sleep better if they documented their content marketing
plans and then followed through on the plan with strict adherence to
their goals, objectives, strategies and tactics.
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Rescooped by James A Smith MCIM from Content Marketing & Content Strategy
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14 Content Marketing Habits that Will Help You Get Ahead

14 Content Marketing Habits that Will Help You Get Ahead | Inbound marketing, social and SEO | Scoop.it
Content Marketing Habits that Will Help You Get Ahead. Whether you’re a mom blogger or a marketer, you ARE a content marketer. Content marketing is the cornerstone of an online business—whether y…

Via Stefano Principato
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The Perils Of Manual Demand Generation Processes

The Perils Of Manual Demand Generation Processes | Inbound marketing, social and SEO | Scoop.it
Even in today’s tech-savvy marketing environment, inbound and outbound demand generation processes still require a lot of manual intervention. This in...
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Inbound marketing, social and SEO | Scoop.it
Get data, examples, and hacks for generating quality leads from SlideShare.
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2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategie…
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Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools | Inbound marketing, social and SEO | Scoop.it
Follow this easy-to-understand framework to identify which metrics are most important to your content marketing goals. – Content Marketing Institute
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It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit

It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit | Inbound marketing, social and SEO | Scoop.it
Having a hard time separating the good leads from the bad? Here are 7 signs that the lead you generated isn't worth your sales team's time.
James A Smith MCIM's insight:

Lead quality can really help that sales and marketing alignment and bring long term trust - but you need to get it right.

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How to Turn 1 Idea into 2 Months of Content Marketing (and More)

How to Turn 1 Idea into 2 Months of Content Marketing (and More) | Inbound marketing, social and SEO | Scoop.it
Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide – Content Marketing Institute.
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The Process of Designing an Infographic - Blog About Infographics and Data Visualization - Cool Infographics

The Process of Designing an Infographic - Blog About Infographics and Data Visualization - Cool Infographics | Inbound marketing, social and SEO | Scoop.it
The Process of Designing an Infographic is an interactive design that outlines my own infograph...
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B2B Marketing in the Pre-Sales Process Must Back Up to the IDEA - Marketing Interactions

B2B Marketing in the Pre-Sales Process Must Back Up to the IDEA - Marketing Interactions | Inbound marketing, social and SEO | Scoop.it
B2B marketers must create and develop content for the pre-sales process to build relationships and trust earlier and be there when buyers decide to purchase
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5 Key Performance Indicators for Content Marketing

5 Key Performance Indicators for Content Marketing | Inbound marketing, social and SEO | Scoop.it
Key Performance Indicators show how efficiently a company is achieving its business objectives. Discover the most important KPI's for your content.
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Friilance's curator insight, April 28, 6:23 PM

5 Key Performance Indicators for Content Marketing

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What Makes Your B2B Marketing Footprint Unique?

What Makes Your B2B Marketing Footprint Unique? | Inbound marketing, social and SEO | Scoop.it
Discover how to develop a B2B marketing approach that is truly unique in this infographic from marketing automation leader, Marketo.
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HTTP to HTTPS: An SEO's guide to securing a website

HTTP to HTTPS: An SEO's guide to securing a website | Inbound marketing, social and SEO | Scoop.it
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.
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Mastering Lead Generation: From Content to Chat

Mastering Lead Generation: From Content to Chat | Inbound marketing, social and SEO | Scoop.it
Mastering lead generation requires you to be a bit of a jack of all trades. You need to be able to attract prospects to your funnel, write informative (and persuasive) content and convert. Each stage…

Via Stefano Principato
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12 Data-Backed Tips About The LinkedIn Company Page

12 Data-Backed Tips About The LinkedIn Company Page | Inbound marketing, social and SEO | Scoop.it
Checking into the data for the best tips about LinkedIn marketing and LinkedIn Company Pages.
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The One Brief Statement That Will Refine Your Content Marketing

The One Brief Statement That Will Refine Your Content Marketing | Inbound marketing, social and SEO | Scoop.it
Without an editorial mission statement, your brand confuses your audience and spins its wheels. Here’s how to create one. – Content Marketing Institute
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Brand Backstory: Where Your Content Marketing Strategy Is Born

Brand Backstory: Where Your Content Marketing Strategy Is Born | Inbound marketing, social and SEO | Scoop.it
Every brand has a captivating backstory, but many ignore it. Here’s how to find the key building block to your content, – Content Marketing Institute
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What Makes Effective B2B Content Marketing? [Research] | B2B Marketing Insider

What Makes Effective B2B Content Marketing? [Research] | B2B Marketing Insider | Inbound marketing, social and SEO | Scoop.it
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the
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Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark | Inbound marketing, social and SEO | Scoop.it
Learn the difference between good and great content -- and how you can make sure your content always falls into the latter camp.
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Football team pull out of deal to sign striker after discovering he mocked them on Twitter in 2012

Football team pull out of deal to sign striker after discovering he mocked them on Twitter in 2012 | Inbound marketing, social and SEO | Scoop.it
Julio Rey's dream transfer fell apart after his new club discovered his messages online.
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The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

The Periodic Table Of SEO Success Factors: 2015 Edition Now Released | Inbound marketing, social and SEO | Scoop.it
Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get weight increases.
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6 Steps to Building a Content Inc. Empire

6 Steps to Building a Content Inc. Empire | Inbound marketing, social and SEO | Scoop.it
Do you want to use content marketing to build a (highly profitable) business? When I started writing my book, Content Inc., I thought I would find some great ideas when I interviewed those who have done this, but instead I … Continue reading →
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Meet the 4S marketers: scientists, strategists, storybuilders and socialisers

Meet the 4S marketers: scientists, strategists, storybuilders and socialisers | Inbound marketing, social and SEO | Scoop.it
Meet the 4S marketers: scientists, strategists, storybuilders and socialisers, The marketing team is ideally placed to drive organisational change, which is required to create a new way of working with a focus on the customer. | Marketing Magazine
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