Nichole Kelly shares the key to executive buy-in for Social Media: Converting high funnel traffic into active prospects.
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Rescooped by James A Smith MCIM from Tocquigny's Digital Marketing Daily onto Inbound marketing, social and SEO |
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Via Tocquigny
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Everyone talks about how content is king. So how of course you need a content strategy. This post helps you get started. Delete the scoop?
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![The Contentious State of B2B Content Marketing [Infographic] | Inbound marketing, social and SEO | Scoop.it](http://img.scoop.it/Nn1GJ3QGFUtuvNb42PyFezl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Good infographic with some headline stats - whta are your biggest issues, areas of focus and what is working for you - are these reflected in the findings? Delete the scoop?
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Quick & Easy Keyword Placement Checklist This SEO Guide is for the small business owner or SEO (search engine optimization) beginner that is in the initial
James A Smith MCIM's insight:
Basic stuff that your junior staff may like or newcomers to the industry Delete the scoop?
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Generating ideas of content types to engage We've had this graphic on a Post-It note in our office for months; it's a natural follow-on from our inbound m. Marketing topic(s):Content marketing strategy.
James A Smith MCIM's insight:
Some good links in this blog and some good ideas and content Delete the scoop?
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Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well. Delete the scoop?
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The Art of Color Coordination Such a helpful infographic. Beyond helpful for web design. Via Martin (Marty) Smith, Serkan Karaman, Susan Daniels
James A Smith MCIM's insight:
Slightly off topic but thought it of potential general interest. 
gregmhagar's curator insight,
May 21, 9:24 AM
Another handy design resource for developing visually appealing eLearning and training materials 
Susan Daniels's comment,
Today, 2:36 AM
I need to get busy and start creating infographics. They are all over social media. The only piece I don't like about them is they are usually so loooooonnnngggg. :) Warmly, Susan
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Just because someone visited a website doesn't mean they're in a sales funnel yet. They need to convert first. Delete the scoop?
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Why 70 percent of B2B buyers want content under five pages.\n
James A Smith MCIM's insight:
Interesting angles thrown in here for discussion - are they true or do you think its too ready to pigeonhole? Delete the scoop?
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Infographic on Why to use Social Media for Search Engine and use Content for Search Engine result position with viral marketing lessons from Google for business Delete the scoop?
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Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.
James A Smith MCIM's insight:
Increased view on contextual marketing, something a number of key players have been moving more and more toward. How this actually manifests itself will be interesting to watch, especially for the B2b marketer. Delete the scoop?
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For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickl Delete the scoop?
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Have you got the right people, set up or skills to succeed? Nothing new here but decisions have to be made, but a fresh start is rarely the case, how do you fit the skills set you have with the needs of the business? Engage your team - those who want it will learn it, if not does their career sit elesewhere? Delete the scoop?
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In the first of a four-part series, Sandi Wassmer establishes a framework for content strategy Delete the scoop?
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What should we expect in the next few months in terms of SEO for Google? Matt Cutts, Mountain View
Well you need to find the time to listen to this - i think he knows his stuff! Delete the scoop?
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Topline summary... Insight: Inbound marketing is still hard to defineInsight: Marketing and Sales are still divided (or maybe they just need to talk more)Insight: Inbound is a relatively new industry demonstrating major growthInsight: Delivering and measuring inbound ROI are still major problemsInsight: Working smarter, not harder, is more important than ever
Via iNeoMarketing
James A Smith MCIM's insight:
some of the hard work done for you here 
iNeoMarketing's curator insight,
May 2, 11:03 AM
Hope you have had time to review HubSpot's report. The results are somewhat perplexing: difficulty of defining inbound marketing, continued division between sales and marketing (let technology be the bridge!), inbound relatively new (and how long has AdWords been around?), and measuring ROI. Let marketing technology act as the foundation to solve these issues!
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26 ways LinkedIn can help you and your business LinkedIn recently announced that they now have over 225 million users. A reminder that LinkedIn gives opp. Marketing topic(s):Linkedin marketing. Advice by Susanne Colwyn. Delete the scoop?
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James A Smith MCIM's insight:
Been seen beofre but always good to refresh the vision Delete the scoop?
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With Google+ sporting a brand new look, here's how marketers should adapt their playbook. Delete the scoop?
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Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why. Delete the scoop?
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These 10 steps to content marketing success presented in an infographic will set you off on the right track for your inbound marketing campaign. Great tips!
James A Smith MCIM's insight:
Some very good points made in this article, and the infographic works well to support content camapigns - if done correctly Delete the scoop?
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I was speaking at a conference the other day and someone asked me an interesting question… If you were to start optimizing a site for search engines
James A Smith MCIM's insight:
Very much b2c focussed but does cover some general elements also. Delete the scoop?
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Copy is one of the most important aspects of onsite Search Engine Optimization. This infographic gives you10 tips for writing content that ranks in 2013.
James A Smith MCIM's insight:
Nice infographic helping to remind you of the SEO basics - well worth a refresh Delete the scoop?
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SEO can be divided broadly into on-page and off-page optimization techniques. Simply put, on-page optimization is concerned with everything that can be don
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A good short article that helps you start to think am i doing that, if not how and why should I. Delete the scoop?
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From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes. Via Charles W Nixon 
Charles W Nixon 's curator insight,
April 29, 11:27 AM
I like this as it brings Web hype back to earth and does so with humour.
James A Smith MCIM's comment,
April 30, 3:58 AM
Great article Charles, thanks for sharing. Love the humour, but also the advice to back up each element.
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The surge of social media’s importance seems pretty obvious for marketers. It’s pretty hard to ignore when you see announcements like Facebook’s October announcement that monthly active users hit 1 billion or Twitter’s growing population with 72 million active accounts (who tweet at least 5 times a day) and 96 million accounts that have tweeted at least once in the last 30 days. Or the truly revealing data in The Social Habit that shows that 56% of the US population has an account on a social network. The amount of people on social networks is growing rapidly, but for many CEO’s that just isn’t enough to give full support to a marketing channel that has been hounded for lacking real ROI. In a study by the Fournaise Marketing Group, they found that 73% of CEO’s think marketers lack business credibility. The top reason is because marketers focus too much on the latest marketing trends such as social media, but can rarely demonstrate how these trends will help them generate more business for the company (74%). Smart CEO’s aren’t going to be wooed by growing user counts, but at the same time there is a lot of promise in social media that CEO’s need to understand. And it all connects to driving sales to the bottom line.
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