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John Pring, director of inbound marketing and content creation at Designbysoap, advises on the actions required to measure ROI from your infographic
One view on it all - ROI on infographics - what do you want it to do?, then measure that, but can you really put a finacial link to one piece of content unless it is the first in a discussion and tracked as such?
Does it help you get top of mind, which in turn helps you get to the discussion table at least - i think so, my wall is covered in peoples work, which helps remind me of those suppliers everyday.
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Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information.
An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.
Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.
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