What comes after content marketing? Here are four ideas - BusinessGrow | Inbound marketing, social and SEO | Scoop.it
If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.

 

Key idea...

Content that pays

I think we are on the cusp of seeing a merging between content marketing and the gamification trend.  Why not reward your most loyal readers with badges and award levels after completing certain tasks? A frequent flyer program for content.

Would you like to receive a Platinum Reward Level on {grow} after so many comments, shares or page views?  I am already seeing some sites that are creating Foursquare-style badges and leaderboards for participating in site activities.

As it becomes harder and harder to cut through the web’s information density, isn’t it logical that companies  would start paying you to view their information?


Via marketingIO