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Inbound marketing, social and SEO
A collection of content, inbound and digital marketing articles, infographics, papers, visuals, blogs.
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Rescooped by James A Smith MCIM from Curation, Social Business and Beyond
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Here's How to Use Content Curation as a Powerful Brand Builder

Here's How to Use Content Curation as a Powerful Brand Builder | Inbound marketing, social and SEO | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.

Via janlgordon
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Francesca Piazza's curator insight, September 9, 2013 2:49 AM

wonderful and useful infographic

Francesca Piazza's curator insight, September 29, 2013 11:12 AM

I mainly appreciate this culinary metaphor. brilliant infographic.

Lydia Gracia's curator insight, February 26, 5:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

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Branding in the Inbound Age | Essential Guide | New Partner Resources

Branding in the Inbound Age | Essential Guide | New Partner Resources | Inbound marketing, social and SEO | Scoop.it

 

Any marketer will tell you - the internet has changed branding. It's no longer just about clever creative and timely ad placements. No, effective branding in the Inbound age is as much about "what" as it is "where." Companies need to create a meaningful voice through content creation, establishing themselves on the channels that matter to their customers and, most importantly, tracking responses and interactions to those efforts.

It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services. Topics include:

How to Achieve Brand Consistency Across ChannelsHow to Establish and Put a Brand into Play Online How to Segment and Personalize a Brand ExperienceHow to Monitor Brand Interactions on Social Media How to Build a Social Media Response Plan...And More!

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TalkativeMedia's curator insight, March 12, 2013 11:27 AM

Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing strategies, to be successful inbound marketing requires careful planning, sufficient resources and persistence.