Content Marketing & SEO
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Content Marketing & SEO
All about inbound marketing and SEO
Curated by Omar Kattan
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The Power of Story: History of Brands As Storytellers | Brand Stories

The Power of Story: History of Brands As Storytellers | Brand Stories | Content Marketing & SEO | Scoop.it

Content marketing is not new, its been around for hundreds of years. Brands have been telling stories for centuries. Here are some famous content marketing examples through the years

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What the merging of Google+ and Google Search means to SEO

What the merging of Google+ and Google Search means to SEO | Content Marketing & SEO | Scoop.it
What I’ll call the “Great Google Convergence” continued yesterday as Google announced that they would be merging their Google+ (G+) ...
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Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy | Omar Kattan

Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy | Omar Kattan | Content Marketing & SEO | Scoop.it

Industry pundits believe 2012 will be the year of content marketing. Actually, most, well at least my colleagues across the pond, agree that 2011 was content’s year. 2012 is when it will explode.


I agree. Digital content, be it PC, tablet, or mobile-based is the lubricant that will keep the eCommerce machine charging forward in 2012 and beyond.


Before my brief intro gets you all riled up and ready to sell, consider these 3 techniques to help shape your killer content strategy.

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Martin Roll: The Chief Marketing Officer – A New Boardroom Role

Martin Roll: The Chief Marketing Officer – A New Boardroom Role | Content Marketing & SEO | Scoop.it
VentureRepublic is the leading strategic
advisor on Branding Excellence, and enables clients to build and sustain
first-class brands and international brand leadership through brand
consulting and brand workshops.
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Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing | Content Marketing & SEO | Scoop.it

How Pinterest Will Transform the Web in 2012

 

<- pinterest is an interesting curation tool, as it is not for the verbose. it is mainly visual. I've requested my invite but still waiting... (JS)

 

tx for tip @marksmithers


Via catspyjamasnz
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20 Women Who Rock Content Marketing | Content Marketing Institute

20 Women Who Rock Content Marketing | Content Marketing Institute | Content Marketing & SEO | Scoop.it
Joe Chernov expresses his dismay with the 'boy's club' culture of content marketing, namely, excluding women thought leaders and influencers, noting that it is detrimental to the content marketing industry.
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7 Best Practices for a Successful Mobile Check-In Campaign

7 Best Practices for a Successful Mobile Check-In Campaign | Content Marketing & SEO | Scoop.it
Located at the intersection of mobility and marketing, the “check-in” is one of the latest iterations of social media marketing.

Via Philippe E. Maille
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Google+ Experiencing Massive Membership Growth

Google+ Experiencing Massive Membership Growth | Content Marketing & SEO | Scoop.it
Google+ may not have membership numbers as strong as Facebook, but it recently had its strongest-month ever and, at least according to one analyst, is on track to reach 400 million users by the end of the year.
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5 Great Conversion Rate Case Studies | distilled

5 Great Conversion Rate Case Studies | distilled | Content Marketing & SEO | Scoop.it

We should all be looking at improving #CRO in 2012 - 5 Great Conversion Rate Case Studies http://t.co/nsStmFON via @distilled...

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3 Steps to Understanding Buying Behavior

3 Steps to Understanding Buying Behavior | Content Marketing & SEO | Scoop.it
Ever wonder how your customers make their buying decisions? Make the connection between your selling process and the buyer's buying behavior.

Via Jenni Hilton, John Mac Weber
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Rupert Murdoch’s Wife Urges Him to Delete Insulting Tweet … And He Does [VIDEO]

Rupert Murdoch’s Wife Urges Him to Delete Insulting Tweet … And He Does [VIDEO] | Content Marketing & SEO | Scoop.it
We’ve all been there: You tweet something and then you delete it because you made a typo, included the wrong link or simply just had a change of heart regarding your comment.
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Social Media to Drive Nascar in 2012

Social Media to Drive Nascar in 2012 | Content Marketing & SEO | Scoop.it
It's been a rough couple of years for Nascar.
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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

The Ultimate Glossary: 120 Social Media Marketing Terms Explained | Content Marketing & SEO | Scoop.it
New social media applications launch every day and existing applications continue to evolve and add new features. ("120 Social Media Marketing Terms Explained" - How many do you know?
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Very Useful! ->Content Strategy 101 – Understanding Content Types | EverWrite

Very Useful! ->Content Strategy 101 – Understanding Content Types | EverWrite | Content Marketing & SEO | Scoop.it
Content Strategy 101 – Understanding Content Types http://t.co/wARHbJuB via @zite...

 

This is a must-read for strategists and IAs.  It really pulls the modelling process into the present.


Via Jeff Beddow
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Search & Social – you can’t get the cream out of the coffee

Search & Social – you can’t get the cream out of the coffee | Content Marketing & SEO | Scoop.it
Yesterday, Google launched "Search plus your World", intermixing search and social and providing even more "personalized" results. There's a lot of outcry about some parts of this, with people saying they don't want "personalized" results.
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Pinterest: 13 Tips and Tricks for Cutting Edge Users

Pinterest: 13 Tips and Tricks for Cutting Edge Users | Content Marketing & SEO | Scoop.it
On Pinterest? Follow Mashable to check out our favorite infographics, tech news, internet memes and digital culture!
Pinterest has been one of the hottest new social networks on the radar for a few months now.
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The Three C’s of Information Commerce: Consumption, Curation, Creation - Brian Solis

The Three C’s of Information Commerce: Consumption, Curation, Creation - Brian Solis | Content Marketing & SEO | Scoop.it

"As our social graphs propagate, the information that passes within it also multiplies. Individuals are not only socializing, they are sharing information and creating content. In doing so, updates serve as social objects, becoming catalysts for increased interaction and overall reach. As a result, participants and their social presences are amplified within existing social graphs and now also extend across a rising category of nicheworks or interest graphs – social graphs united around common interests and themes."

 

<- an older article but some interesting thinking already, about the audience within an audience.

This is where I see the role of the academic staff member, the university teacher, they are the first audience, the filter for their students. (JS)


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Facebook Developers Explain the Making of Timeline [VIDEO]

Facebook Developers Explain the Making of Timeline [VIDEO] | Content Marketing & SEO | Scoop.it
In a post on Facebook, developers explain what it took to make Timeline a reality. They explain ins and outs of the six month-long process, how they worked and changes made.
Check out the video above for a walk-through of the process.
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Coca-Cola Bets the Farm on Content Marketing: Content 2020

Coca-Cola Bets the Farm on Content Marketing: Content 2020 | Content Marketing & SEO | Scoop.it
Coca-Cola's Jonathan Mildenhall
If you’ve ever seen the movie Jerry McGuire, you remember the blue mission statement.
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The Art of Storytelling by @belllindsay | Spin Sucks

The Art of Storytelling by @belllindsay | Spin Sucks | Content Marketing & SEO | Scoop.it
Storytelling: Marketing and advertising have changed irrevocably. Organizations are now telling stories to connect with customers. Storytelling isn't hard, but it isn't easy either.
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Conversion Rate Optimisation: 6 Ways To Boost Your Landing Page Conversion Rate

Conversion Rate Optimisation: 6 Ways To Boost Your Landing Page Conversion Rate | Content Marketing & SEO | Scoop.it
Download the Landing Page Optimization report to learn how to improve your conversion rates. 6 Ways To Boost Your Landing Page Conversion Rate.
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Creating a social media strategy for B2B organisations

Creating a social media strategy for B2B organisations | Content Marketing & SEO | Scoop.it
As shown in many of the latest Econsultancy reports, a growing number of B2B companies seem to have caught up with their B2C peers and are investing in social media.
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7 NO BRAINERS for Using Infographics In Your Content Strategy | Omar Kattan

7 NO BRAINERS for Using Infographics In Your Content Strategy | Omar Kattan | Content Marketing & SEO | Scoop.it
[caption id=attachment_3889 align=aligncenter width=580 caption=Image Courtesy of Lunchbreath: (7 "NO BRAINERS" for Using #Infographics In Your #Content Strategy http://t.co/mabiy8GQ...
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Social Media: What to Expect in 2012 | Social Media Today

Technology exploded in 2011. With the increased number of smartphones, iPhones becoming available in Verizon Stores,  and iPads, Nooks, ebooks & Tablets becoming more known and popular, social media also increased.
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9 Ways that mobile apps will ruin your blogging life

9 Ways that mobile apps will ruin your blogging life | Content Marketing & SEO | Scoop.it
Blog post at For Bloggers By Bloggers :
Mobile apps are being touted as an innovative way to promote your blog.
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