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Official Video Responses to Five SEO FAQs - Sandstorm Digital

Official Video Responses to Five SEO FAQs - Sandstorm Digital | Content Marketing & SEO | Scoop.it

Did you know that Google uses over 200 factors to rank your website? This can get confusing and somewhat frustrating.


In his latest post, our CSO curates 5 SEO FAQs from Matt [the horse's mouth] Cutts.


If you have any SEO questions of you own, please do ask in the comments and we'll respond.

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Want to Build Links for a BIG Brand? Think UGC. | Omar Kattan - New Age AdMan

Want to Build Links for a BIG Brand? Think UGC. | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

I love what Ford are doing digitally.  In particular, I’m impressed with their social portal and its ability to attract links like bees to honey.  

 

A user genrated content (UGC) strategy at its best!

 

In a nutshell, the portal is a combination of branded content along with user generated content from Ford owners.  The site includes categories such as “Your Stories” and “Your Ideas”.

 

According to Open Site Explorer, the portal’s page authority: 82/100;  Over 68 thousand links from 865 domains and counting.

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The Latitude Framework: 4 i’s of Transmedia Storytelling | Omar Kattan - New Age AdMan

The Latitude Framework: 4 i’s of Transmedia Storytelling | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, integration, and impact) is their transmedia approach to content marketing.

 

Social media, apps, tablets, and televisions… all these technologies have become increasingly integrated. But technology isn’t the only thing that has evolved. Technology users evolved too.

 

The more possibilities there are available to users, the more demanding users become. Online users’ expectations about what constitutes good content have changed over time, a fact that business website owners shouldn’t ignore.

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Fake Twitter Followers? I Think Not. | Omar Kattan - New Age AdMan

Fake Twitter Followers? I Think Not. | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

A social media controversy is brewing; Fake Twitter followers.

 

The culprit, a new site called  StatusPeople.com. Their tool: Fake Follower Check.

 

The controversy: they claim they know who’s been good, bad, or faking.

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The 5 Principles of Social Media Marketing | Omar Kattan - New Age AdMan

The 5 Principles of Social Media Marketing | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

Understanding the 5 principles of social media marketing will give you a solid foundation for building your social media marketing campaign.

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Link Building Recommendations from Google [TIPS] | Omar Kattan - New Age AdMan

Link Building Recommendations from Google [TIPS] | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

Penguin and Panda disrupted the SEO industry and ruffled a few feathers.

 

Google’s primary aim from these updates: to discourage link buying and manipulative techniques aimed at gaming their algorithm.

 

If you’re a regular follower of Matt Cutts’ videos on YouTube, you would’ve picked up on a few hints and link building tips that work.

 

Matt’s also been very clear about which link building pratices you should avoid.

 

Here are my favourite Matt Cutts Videos on link building including recommendations and techniques that work...

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Optimising Your Twitter Profile with Twitter Cards [Guide] | Omar Kattan - New Age AdMan

Optimising Your Twitter Profile with Twitter Cards [Guide] | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

Twitter recentlylaunched their Twitter cards service.

 

Twitter cards allows site owners to add functionality to display summaries of their site content on their Twitter profile and tweets.  Think of it as rich snippets for Twitter.

 

This is a golden opportunity for brand and direct response marketers. Do not overlook it.

 

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What Women Want | 6 Lessons for Pinterest from 100K Visitors | Colby Almond SEO and Marketing

What Women Want | 6 Lessons for Pinterest from 100K Visitors | Colby Almond SEO and Marketing | Content Marketing & SEO | Scoop.it

Since I began producing content specifically for Pinterest in the last month, I finally have a large dataset and understanding of users to study.

 

To test the specific impact that a Pinterest-only marketing campaign can have one a site, my girlfriend Alaina was gracious enough to let me work on her sunglass boutique site which was only averaging 20-30 page views daily.

 

With careful research on what, when, and how to submit to Pinterest I quickly began to take over the “popular” section of Pinterest and grow her site to over 100,000 visitors within the first month.

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Infographics for Brands: 10 Step Guide [TIPS & RESOURCES] | Omar Kattan - New Age AdMan

Infographics for Brands: 10 Step Guide [TIPS & RESOURCES] | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

Over the past few years I've worked closely with several of my [ftse 100/fortune 500] clients to incorporate data visualisation into their online brand communication strategies.

 

Read my 10 step guide for creating the perfect infographic for your brand. 

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3 Awesome Content Curation Tools & Why I Use Them | Omar Kattan - New Age AdMan

3 Awesome Content Curation Tools & Why I Use Them | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

The Macmillan dictionary defines content curation as follows:

 

The process of analyzing and sorting Web content and presenting it in a meaningful and organized way around a specific theme.

 

In this day and age, with the billions of pages on the internet, content curation has become a necessity.

 

Thankfully, a few sites have sprung up that facilitate the process of curating content, here are my 3 favorites...

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How Pinterest Give Instant Growth to Your Brand[Infographics]

How Pinterest Give Instant Growth to Your Brand[Infographics] | Content Marketing & SEO | Scoop.it

An infographic that shows how Pinterest could give your brand instant boost. 


Via Jonha Revesencio, Francesco Pintus
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Penalised by Penguin? Here’s What to Do | Omar Kattan - New Age AdMan

Penalised by Penguin? Here’s What to Do | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

If your site has been hit by the Penguin update, you’re undoubtedly scouring the web for information to help you recover.

 

Now that the dust has settled a bit, there is enough information available to make an educated guess about what sort of behaviour Google was targeting in this update.

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[HOW TO] Survive Google’s Over Optimisation Penalty | Omar Kattan

[HOW TO] Survive Google’s Over Optimisation Penalty | Omar Kattan | Content Marketing & SEO | Scoop.it
Matt Cutts recently announced an  over-optimisation penalty coming in the next few weeks.
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8 Tips to Improve Website Bounce Rates - Sandstorm Digital

8 Tips to Improve Website Bounce Rates - Sandstorm Digital | Content Marketing & SEO | Scoop.it

Website bounce rates are equivalent to diners leaving a restaurant before they've even tried the food.

 

Have you checked yours lately? Read our CSO's tips and share yours...

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Predictive Analytics: 5 Considerations for Data Miners | Omar Kattan - New Age AdMan

Predictive Analytics: 5 Considerations for Data Miners | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

Simple as it may sound, the process of mining data and analytics goes beyond making tables in Microsoft Excel and representing numbers in graphs.


The importance of data mining and analytics is best seen when the following considerations are kept in mind to execute the process.  


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13 Cool Examples of Google+ Brand Pages

13 Cool Examples of Google+ Brand Pages | Content Marketing & SEO | Scoop.it
It was only a few days ago when Google+ finally gave us access to brand pages - the moment we have been anticipating since summer.

Via Neil Ferree
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3 Important Google SEO Alerts To Watch Out For | Omar Kattan - New Age AdMan

3 Important Google SEO Alerts To Watch Out For | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

Are you a Webmaster Tools addict? You should be.

 

Google’s console is getting more useful by the day. Their ongoing introduction of ”Alerts” is practically a godsend for the busy website owner whose time could be better spent marketing her business rather than worrying about SEO.

 

Here are three useful alerts that can help you pro-actively stay on top of your SEO efforts.

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Google Implements Copyright Infringement Into Algorithm | Omar Kattan - New Age AdMan

Google Implements Copyright Infringement Into Algorithm | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

According to Google Senior VP of Engineering Amit Senghal, Google receives upwards of 4 million dmca removal requests per month.   Beginning this week, these will be taken into account to ensure that only the best quality sites surface to the top of Google’s search results.

 

What do you think of Google’s latest algorithm update?  Do you feel they’re being hypocrites or is it a positive change?  Share your views...

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How to Protect Your Business’ Reputation with Google Alerts [Guest Post] | Omar Kattan - New Age AdMan

How to Protect Your Business’ Reputation with Google Alerts [Guest Post] | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

Your reputation is your most valuable asset in any type of business, whether offline or online.


After the struggle of building up a good name for yourself, you need to take action to protect your reputation when people are slandering you or misusing your brand name – as well as to recognize and highlight positive mentions of you online.


Read this guide on ow to setup a simple (and free) onlne reputation management monitoring service.

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Adapt Your SEO For Trends: Real-Time & Local Search | Omar Kattan - New Age AdMan

Adapt Your SEO For Trends: Real-Time & Local Search | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it

The majority of SEO’s focus on optimising for desktop/laptop search results.  The good ones are aware of the latest search trends and incorporate optimisation techniques that always keep their clients on top and ahead of the game.

 

Here is a quick overview of two important SEO trends you should be aware of; real-time search and local search.

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Annotate Google Analytics For SEO Insights [Guide] | Omar Kattan - New Age AdMan

Annotate Google Analytics For SEO Insights [Guide] | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it
With all the changes Google's algorithm goes through each year, it's worth keeping track of how this affects your website's traffic.

 

Use this 4-step guide to annotate your Analytics account with Google’s algorithm updates.

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5 Killer Strategies for Brands to Engage on Pinterest and LinkedIn

5 Killer Strategies for Brands to Engage on Pinterest and LinkedIn | Content Marketing & SEO | Scoop.it

Via Allison Tyler, Kelly Lieberman, Francesco Pintus
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[HOW TO] Register Your Brand On Pinterest. Do It Today! | Omar Kattan - New Age AdMan

[HOW TO] Register Your Brand On Pinterest. Do It Today! | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it
I continue to be surprised by the number of brands who have yet to sign-up to Pinterest.

 

Here are some of the ones that stand out:

 

Harley-Davidson (Becky Segovia? Seriously!) H-D’s strategy will be covered in an upcoming blog post on BrandStories.net.

 

IKEA (Madeline Machen?? Although, to be fair to them, they’re on there, but missed the opportunity to own their name!)

 

Nike (Again, kinda on there but “Nicole E” has beaten them to the punch!)

You get the picture.

 

Follow this guide to register your brand on Pinterest today!

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Footlocker’s Sneakerpedia is Bang on Trend | Omar Kattan - New Age AdMan

Footlocker’s Sneakerpedia is Bang on Trend | Omar Kattan - New Age AdMan | Content Marketing & SEO | Scoop.it
With Google's recent updates codenamed Panda and Penguin, it is now more important than ever for companies to move away from on-page SEO, and towards building...
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How To Get More Pins And Repins On Pinterest #Infographic

How To Get More Pins And Repins On Pinterest #Infographic | Content Marketing & SEO | Scoop.it

Data about Pinterest is sparse because they've been slow to release their API, but search engine APIs were utilized to pull some data about the trendy social site.

 

Dan Zarella - http://bit.ly/IF8KCQ - gathered information from over 11,000 pinned images and did some analysis to create this Infographic:

http://bit.ly/IF8Zhj ;

 

This data should be useful for Pinterest users who’d like to get more repins on the images they’ve pinned, as well as content producers who want their content pinned and repinned more.


Via maxOz
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