Following the release of the Google disavow links tool, a possible admission that links from so-called “bad neighborhoods” can have a detrimental impact on your rankings, negative SEO has suddenly come to the attention of every webmaster.
Negative SEO, at its most insidious, involves another webmaster or third party deliberately building spam links to your website, in order to provoke Google into lowering your search engine rankings. Spam links, especially those from dubious websites (frequently featuring explicit material or gibberish content) can have a detrimental impact on the ranking of your website. Common examples of spam links include meaningless blog comments and links from websites with pornographic content. Too many spam links pointing to your site signals poor quality, which means your Google rankings will drop.
An unscrupulous competitor could easily engage in negative SEO with some basic link building software; there are even negative SEO services available online, which allow you to hire someone to do this very dirty work for you.
Negative SEO could therefor be harming your online business and web presence. This is particularly the case if you operate a small website that does not have a high Google PageRank,
or a large amount of quality backlinks.
You can fight back against a negative SEO attack with the following 3 tip...
Have you checked out our Pinterest guide for brands? Among its nuggets of useful tips...
"The secret to marketing success on Pinterest is to buy into its sharing culture, and use the site for soft marketing. Think “lifestyle, aspiration, inspiration”, rather than “advert, message, traffic”. "
Webinars are increasingly popular in business. They enable you to hold a meeting or presentation over the Internet instead of asking people to come to a venue.
With a webinar, you are not restricted to the number of people who can physically fit into a meeting or conference room. What’s more, participants do not have to spend time and money travelling. A webinar is therefore convenient for all parties.
However, if you decide to run a webinar, you need to plan ahead. The principle of a webinar is simple, but the execution requires careful thought.
Use the following 7 steps as a check list of items you need to think about before you hold your webinar.
An interesting debate is raging over at Webmaster World; What’s the impact of verified profiles and content authorship on SEO?
Putting SEO aside for a second, I’m a firm believer that verified content improves click through rates in the search engine results pages (SERPs), this ultimately improves your natural listings (i.e. SEO).
On Wednesday Google announced the News_Keywords tag via its official Google News blog.
The tag was re-incarnated in a new form to help news makers go back to basics and not worry to much about SEO titles and copy.
Here’s what they said:
“To help solve this problem, today we’re excited to announce a news_keywords metatag. The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users. “
As 2012 comes to its conclusion, many people are left asking themselves a gloomy question. Is the end near? While the majority do not take Mayan prophecy literally, the underlying question is one that has been eating away at mankind for centuries. How long will the world as we know it last? In a universe that is ever changing, you will always find yourself up against uncontrollable variables. In this way, the universe is a lot like SEO.
One is forced to either evolve or die. You can accept change or let it kill you. In the last few years, the world of online marketing has witnessed many dramatic shifts that drastically altered the future of SEO. Each algorithm updatereleased by Google brings with it another death nail for lazy Internet marketers. Old school SEO gold such as article marketing, automated blog commenting, and exact match anchor text now have the potential to be toxic to search engine traffic. Despite all the chaos, SEO is still alive and well. One must always be aware, pro-active, and able to adapt. Below is a guide to SERP survival in 2013
etting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, making it even more crucial that you are too.
So, why is a Facebook business page an effective tool to market your business?
It has been said that one of the golden rules to SEO success is a healthy level of paranoia. The financial stability of thousands of webmasters, bloggers and affiliate marketers are almost entirely dependent on the traffic that is generated from search engine queries.
This provides a lot of incentive for anxiety and paranoia. With so much at stake, a great number of those working with SEO are in a constant state of suspense, trying to anxiously predict Google’s next big move.
This time, however, an algorithm update isn’t to blame for the panic and sensationalism hitting SEO blogs and inner circles. All the commotion is over an addition to Google’s Webmaster Tools that allows one to disavow low quality links. This comes several months after Bing launched a disavow tool that worked for both Yahoo and it’s own search engine.
When Matt Cutts announced the launch of Google’s disavow tool on October 16th, it took no one by surprise.
A few weeks ago I wrote a guide on Google authorship and urged marketers to focus on ensuring that the proper Google Plus markup is implemented across all content being produced by a brand’s author.
A storm is brewing at Google & authorship is at the heart of it.
What prompted me to write this follow-up post is an interesting discussion about AuthorRank happening over at WebmasterWorld.
Google has long been trying to figure out a way to improve its search results by incorporating content authorship into the mix of over 200 factors it uses to rank pages. In fact, a few years ago it filed a similar patent called AgentRank intended for the same purpose.
Google Plus profiles was the final piece of the puzzle and allowed Google to accomplish the goal of organizing content under authors.
Over the next few months, -I predict- AuthorRank will be a crucial factor determining if and where your content ranks.
You may know them as long-tailed keywords or keyword phrases. The term long-tailed keyword can be confusing; it gives the impression all the words are, in fact, keywords, and this is not true. Keyword phrase is a better name, but whichever you use seems to be widely acceptable.
Some people can’t decide on either so throw them together into ‘long-tailed keyword phrase’. This one is really a misnomer: a phrase cannot actually be ‘long-tailed’. However, each to their own, and whatever they are called, the meaning is the same.
For anyone not familiar with either of these terms, a long-tailed keyword is simply a realistic search engine query, such as:
“Good seafood restaurant in Dubai”.
Looking at the above, it appears keyword phrase is more apt. You could get fancy like some SEO companies and name it a ‘qualitative keyword phrase with a geographical quantifier’. But that just sounds ridiculous.
Twitter is a highly effective marketing tool, with the potential to generate sales, build your brand and increase your customer base.
With Twitter, you can send tweets (short messages of 140 characters or less) to your followers. This allows you to deliver your marketing message to everyone in your follower list at the click of a button.
However, in order to maximize the marketing potential of Twitter, you need your followers to forward, or retweet, your messages to their followers. Here are 10 tips for getting retweeted.
If you’ve been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications, you may be among the many fearing SEO has no future as a website ranking strategy.
What will people do now to influence a site’s search engine position? How can anyone possibly make money online now? What is to be of the SEO experts who possess no other marketable skills?
There is no need to worry. SEO is still as important as ever.
Google may have altered the game a little with it recent algorithms but for website owners who used SEO correctly in the first place, it’s simply a matter of Keeping Calm and Carrying On.
In a previous post I discussed Facebook’s EdgeRank. It’s the algorithm that determines whether an update does or doesn’t appear in fans’ newsfeeds on Facebook. A high EdgeRank score is important to have a successful Facebook Fan Page.
But did you know that Facebook has another algorithm targeted at applications? This algorithm ...
Are you on Pinterest? You should be! Did you know it's now beating out Twitter, StumbleUpon and Bing in terms of potential referral traffic? Read our CSO's latest Pinterest [How to] Guide and share your own tips...
Increasing numbers of businesses are realising the benefits of operating on Twitter. It offers an incredibly cost effective way of engaging with customers or clients and can be an unbelievably powerful promotional tool if used correctly.
Engaging with Twitter can be intimidating for businesses and it can too often feel as though concrete results are difficult to measure. Fortunately there are a number of methods through which any business can measure the success of its Twitter activities.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.