A few weeks ago I wrote a guide on Google authorship and urged marketers to focus on ensuring that the proper Google Plus markup is implemented across all content being produced by a brand’s author.
A storm is brewing at Google & authorship is at the heart of it.
What prompted me to write this follow-up post is an interesting discussion about AuthorRank happening over at WebmasterWorld.
Google has long been trying to figure out a way to improve its search results by incorporating content authorship into the mix of over 200 factors it uses to rank pages. In fact, a few years ago it filed a similar patent called AgentRank intended for the same purpose.
Google Plus profiles was the final piece of the puzzle and allowed Google to accomplish the goal of organizing content under authors.
Over the next few months, -I predict- AuthorRank will be a crucial factor determining if and where your content ranks.