Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, integration, and impact) is their transmedia approach to content marketing.
Social media, apps, tablets, and televisions… all these technologies have become increasingly integrated. But technology isn’t the only thing that has evolved. Technology users evolved too.
The more possibilities there are available to users, the more demanding users become. Online users’ expectations about what constitutes good content have changed over time, a fact that business website owners shouldn’t ignore.