The headline is the first, and potentially the only, chance you have to make an impression on a reader. You may have just written the world’s best article, but it will all be for nothing if your headline isn’t up to scratch.
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Omar Kattan - New Age AdMan
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Google’s Schmidt: Verified Profiles Key To Ranking | Omar Kattan - New Age AdMan & Brand Storyteller
It’s official, your Google Plus profile will affect your ranking. According to Eric Schmidt…
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Omar Kattan - New Age AdMan's insight:
Google Plus is here to stay and Google will keep on pushing it to ensure it adds value to its results. Follow the above tips to ensure you’re not at a disadvantage. 
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April 9, 5:24 AM
http://sigithermawan12.blogspot.com/2013/04/iconia-pc-tablet-dengan-windows-8.html | Iconia PC Tablet dengan Windows 8
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Art Of Persuasion - Lessons from A Master Brand Storyteller - Brand Stories - New Age Brand Building
One adman’s view I particularly subscribe to is that of Bill Bernbach.
Bernbach had deep insight into human nature. He believed that in order for brand communicators to become human persuaders they needed to get at the heart of what motivates people.
Bernbach believed that successful communicators are not only concerned with what they put into a piece of writing but what the reader gets out of it; they’re “students of how people read and listen”.
Good communicators understand that readers read with their ego, their emotions, their compulsions, their prejudices, their urges, their aspirations and that they plot with their brain to rationalize the facts until they become the tools of their desires.
Good communicators must therefore be good storytellers.
Omar Kattan - New Age AdMan's insight:
Human beings are creative by nature, instincts such as storytelling are embedded at the heart of our psyche and we’re all hard wired to react to them. New age brand communicators must master the art of storytelling and learn to balance emotion and intellect in order to succeed. 
Omar Kattan - New Age AdMan's curator insight,
January 21, 1:31 PM
Human beings are creative by nature, instincts such as storytelling are embedded at the heart of our psyche and we’re all hard wired to react to them. New age brand communicators must master the art of storytelling and learn to balance emotion and intellect in order to succeed. Delete the scoop?
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You’ve had a flash of inspiration and put your idea into words. On your computer screen sits your next blog post. But first-rate writing doesn’t occur in the first draft. Your next job is to edit your work into a punchy piece of blog gold.
To use a tailoring analogy, think of your first draft as the cloth. Getting your idea onto your screen in all its ungrammatical glory is like assembling your material. You have chosen the texture and color of the cloth; the subject and tone of your post. What you have written in a flurry of creativity must now be cut and stitched.
Omar Kattan - New Age AdMan's insight:
Edit your post for your reader. It is your reader that will be wearing that well-cut suit. Delete the scoop?
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The first in a series of videos promoting the Sandstorm Digital services. For more info:http://www.sandstormdigital.com/digital-solutions/search-engine-optim...
Omar Kattan - New Age AdMan's insight:
Search Engine Optimization (SEO) is an art and a science. It balances the tweaking of code, development of engaging content and building of links and social shares to help your website reach the top of Google’s Natural (Organic) search results page (SERP). Delete the scoop?
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As 2012 comes to its conclusion, many people are left asking themselves a gloomy question. Is the end near? While the majority do not take Mayan prophecy literally, the underlying question is one that has been eating away at mankind for centuries. How long will the world as we know it last? In a universe that is ever changing, you will always find yourself up against uncontrollable variables. In this way, the universe is a lot like SEO.
One is forced to either evolve or die. You can accept change or let it kill you. In the last few years, the world of online marketing has witnessed many dramatic shifts that drastically altered the future of SEO. Each algorithm updatereleased by Google brings with it another death nail for lazy Internet marketers. Old school SEO gold such as article marketing, automated blog commenting, and exact match anchor text now have the potential to be toxic to search engine traffic. Despite all the chaos, SEO is still alive and well. One must always be aware, pro-active, and able to adapt. Below is a guide to SERP survival in 2013 Delete the scoop?
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etting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, making it even more crucial that you are too.
So, why is a Facebook business page an effective tool to market your business?
Here are 10 obvious and compelling reasons… Delete the scoop?
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It has been said that one of the golden rules to SEO success is a healthy level of paranoia. The financial stability of thousands of webmasters, bloggers and affiliate marketers are almost entirely dependent on the traffic that is generated from search engine queries. This provides a lot of incentive for anxiety and paranoia. With so much at stake, a great number of those working with SEO are in a constant state of suspense, trying to anxiously predict Google’s next big move. This time, however, an algorithm update isn’t to blame for the panic and sensationalism hitting SEO blogs and inner circles. All the commotion is over an addition to Google’s Webmaster Tools that allows one to disavow low quality links. This comes several months after Bing launched a disavow tool that worked for both Yahoo and it’s own search engine. When Matt Cutts announced the launch of Google’s disavow tool on October 16th, it took no one by surprise.
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A few weeks ago I wrote a guide on Google authorship and urged marketers to focus on ensuring that the proper Google Plus markup is implemented across all content being produced by a brand’s author.
A storm is brewing at Google & authorship is at the heart of it.
What prompted me to write this follow-up post is an interesting discussion about AuthorRank happening over at WebmasterWorld.
Google has long been trying to figure out a way to improve its search results by incorporating content authorship into the mix of over 200 factors it uses to rank pages. In fact, a few years ago it filed a similar patent called AgentRank intended for the same purpose.
Google Plus profiles was the final piece of the puzzle and allowed Google to accomplish the goal of organizing content under authors.
Over the next few months, -I predict- AuthorRank will be a crucial factor determining if and where your content ranks. Delete the scoop?
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You may know them as long-tailed keywords or keyword phrases. The term long-tailed keyword can be confusing; it gives the impression all the words are, in fact, keywords, and this is not true. Keyword phrase is a better name, but whichever you use seems to be widely acceptable.
Some people can’t decide on either so throw them together into ‘long-tailed keyword phrase’. This one is really a misnomer: a phrase cannot actually be ‘long-tailed’. However, each to their own, and whatever they are called, the meaning is the same.
For anyone not familiar with either of these terms, a long-tailed keyword is simply a realistic search engine query, such as:
“Good seafood restaurant in Dubai”.
Looking at the above, it appears keyword phrase is more apt. You could get fancy like some SEO companies and name it a ‘qualitative keyword phrase with a geographical quantifier’. But that just sounds ridiculous. Delete the scoop?
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Twitter is a highly effective marketing tool, with the potential to generate sales, build your brand and increase your customer base.
With Twitter, you can send tweets (short messages of 140 characters or less) to your followers. This allows you to deliver your marketing message to everyone in your follower list at the click of a button.
However, in order to maximize the marketing potential of Twitter, you need your followers to forward, or retweet, your messages to their followers. Here are 10 tips for getting retweeted. Delete the scoop?
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If you’ve been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications, you may be among the many fearing SEO has no future as a website ranking strategy.
What will people do now to influence a site’s search engine position? How can anyone possibly make money online now? What is to be of the SEO experts who possess no other marketable skills?
There is no need to worry. SEO is still as important as ever.
Google may have altered the game a little with it recent algorithms but for website owners who used SEO correctly in the first place, it’s simply a matter of Keeping Calm and Carrying On. Delete the scoop?
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In a previous post I discussed Facebook’s EdgeRank. It’s the algorithm that determines whether an update does or doesn’t appear in fans’ newsfeeds on Facebook. A high EdgeRank score is important to have a successful Facebook Fan Page.
But did you know that Facebook has another algorithm targeted at applications? This algorithm ... Delete the scoop?
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Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are a number of versatile podcasting tools you can utilize to make the most of your foray into the world of spoken content. Check out these recent startup additions to the podcasting scene:
Omar Kattan - New Age AdMan's insight:
Do you podcast? What tools do you use? Share below… Delete the scoop?
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If you've been reading the recent stories lamenting that Google has brought about the death of SEO with its latest algorithm modifications, you may be among
Omar Kattan - New Age AdMan's insight:
Google-friendly SEO is as easy as that. Build a website which revolves around customer satisfaction and high-quality service and everything SEO will fall naturally into place.
Google will love your site now and continue to love your site for years to come, no matter what search algorithm it has up its sleeve. Delete the scoop?
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Content sitting forgotten in back catalogs is like a physical asset that a business has stored away to collect dust when it could be producing revenue. It’s a complete waste.
Performing a content audit is often the first step, as it allows webmasters and managers to obtain a thorough understanding of their inventory of back cataloged content and how that content might be reused and repurposed to meet new ends.
Once the back catalog has been combed through, the ways content can be repurposed are many and varied. Transforming content to a different type of media, and combining content on similar topics into larger works are just two of the many ways that material can be given new life.
Omar Kattan - New Age AdMan's insight:
Not only does old content have significant value – even before it’s repurposed – but making use of it is often so simple, so easy, and so low cost, that it just doesn’t make sense not to dig in and find new ways to give it life. Delete the scoop?
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A Christmas message to our clients, fans and followers. We wish you a Merry Christmas and a very Happy New Year!
Omar Kattan - New Age AdMan's insight:
Merry #Christmas all! May the new year bring you joy, happiness and good will from all
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http://sigithermawan12.blogspot.com/2013/04/iconia-pc-tablet-dengan-windows-8.html | Iconia PC Tablet dengan Windows 8
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As a an early Christmas present ... 12 SEO tasks for the next 12 merry days.
Happy rankings from the Sandstorm SEO Team! For more on our SEO services visit: http://www.sandstormdigital.com/digital-solutions/search-engine-optimization-seo-dubai/
Omar Kattan - New Age AdMan's insight:
Watch our 12 tips for 12 days of #Christmas.
Happy rankings from the Sandstorm SEO Team!
For more on our SEO services visit: http://www.sandstormdigital.com/digital-solutions/search-engine-optimization-seo-dubai/ Delete the scoop?
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From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform. Via Kelly Lieberman Delete the scoop?
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Negative SEO is a big buzzword online right now.
Following the release of the Google disavow links tool, a possible admission that links from so-called “bad neighborhoods” can have a detrimental impact on your rankings, negative SEO has suddenly come to the attention of every webmaster.
Negative SEO, at its most insidious, involves another webmaster or third party deliberately building spam links to your website, in order to provoke Google into lowering your search engine rankings. Spam links, especially those from dubious websites (frequently featuring explicit material or gibberish content) can have a detrimental impact on the ranking of your website. Common examples of spam links include meaningless blog comments and links from websites with pornographic content. Too many spam links pointing to your site signals poor quality, which means your Google rankings will drop.
An unscrupulous competitor could easily engage in negative SEO with some basic link building software; there are even negative SEO services available online, which allow you to hire someone to do this very dirty work for you.
Negative SEO could therefor be harming your online business and web presence. This is particularly the case if you operate a small website that does not have a high Google PageRank, or a large amount of quality backlinks.
You can fight back against a negative SEO attack with the following 3 tip... Delete the scoop?
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This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.
As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.
With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.
Special announcement by Eloqua:
They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/SPP0As] Via janlgordon Delete the scoop?
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A couple of weeks ago, Google announced its “disavow” links tool.
A brief background
Google’s primary indicator of site and page quality is something called a backlink (a link from one website to another). It determines which pages ranking in its search results pages.
Throughout Google’s history, some unscrupulous “SEO”s have abused backlinks by buying them in order to achieve ranking. This is against Google’s guidelines.
With Google’s recent crackdown on link spam though algorithms such as Penguin, the practice of sabotaging competitors by buying low quality paid links has also become prevalent
While Google has always denied that this will harm a website, there is concrete evidence that it does. Google’s launch of the disavow links tool confirms this. Delete the scoop?
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Have you checked out our Pinterest guide for brands? Among its nuggets of useful tips... "The secret to marketing success on Pinterest is to buy into its sharing culture, and use the site for soft marketing. Think “lifestyle, aspiration, inspiration”, rather than “advert, message, traffic”. " Includes 3 case studies. Delete the scoop?
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Its here the formula to create a viral! Want to know how you can gain success and make the next viral hit? Via OuroborosEntertainment Delete the scoop?
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You’ve probably heard SEO people saying that you need to “target keywords on your site”, but if you don’t know how to find keywords for SEO, you’re still stuck.
There are plenty of ways to find keywords for SEO, but I’ll concentrate on just one for now.
This is a free method that anyone can use. It’s a good way to get started, and you can always switch to a paid keyword tool later if you decide you need to. Delete the scoop?
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Creating winning headlines takes practice, patience and a lot of testing. What may work for one piece of content, may be a complete failure when used elsewhere. Take your time crafting compelling headlines and don’t settle for anything that isn’t your best.