As we plow into the holiday marketing season, our thoughts inevitably turn to the future and how we are going to spend our marketing budget in 2014. Content marketing is currently riding high in the zeitgeist and is widely ...
Giovanni Ruiz's insight:
The future's so bright, you gotta wear shades. But get ready for sunburn.
GoogleTM basically changed the game by modifying the old algorithm to one that can recognize different and more complex variables. According the Google’s Search Engine Optimization guidelines there are the definable factors on your website when considering Search ranking:
-- > Site content or structure
-- > Content development
-- > Management of online business development campaigns
-- > Keyword research
-- > Expertise in specific markets and geographies
Some of the old SEO concerns are still relevant. You need a credible, well-built site free of errors with well-structured code. Keywords are still important, but be wary of ‘keyword stuffing’ (the act of loading a page with keywords in the meta tags or in the content). Google, Yahoo and other popular search engines may temporarily or permanently ban your website. Geographic SEO and local search marketing are also still relevant and reliable solutions to certain saturated search markets.
What’s new is the inclusion of ‘management of online business development campaigns’, which basically encompasses what we previously defined as SEM. Web designers, and SEO specialists have found that the most tractable SEM tactic is targeted content marketing. This means your site and/or blog is constantly updated with fresh, relevant, credible and engaging content delivered on multiple media platforms including articles, blog posts, video, interactive media, games, news feeds, email campaigns, and podcasts (to name a few) with your company’s well-defined target audience in mind.
► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
Content Marketing - The 6 Secrets to Contagious Content If you're creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average ...
Giovanni Ruiz's insight:
Content marketing is a key tactic in an inbound marketing strategy. These 6 traits of contagious content are a must-do wherever applicable.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.