Inbound Marketing Roundup
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The Future of Content Marketing – And the Inevitable Backlash ...

The Future of Content Marketing – And the Inevitable Backlash ... | Inbound Marketing Roundup | Scoop.it
As we plow into the holiday marketing season, our thoughts inevitably turn to the future and how we are going to spend our marketing budget in 2014. Content marketing is currently riding high in the zeitgeist and is widely ...
Giovanni Ruiz's insight:

The future's so bright, you gotta wear shades. But get ready for sunburn.

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The Aftermath Of SEO's Death This Summer - Forbes | #TheMarketingAutomationAlert

The Aftermath Of SEO's Death This Summer - Forbes | #TheMarketingAutomationAlert | Inbound Marketing Roundup | Scoop.it

Key excerpt...

 

GoogleTM basically changed the game by modifying the old algorithm to one that can recognize different and more complex variables. According the Google’s Search Engine Optimization guidelines there are the definable factors on your website when considering Search ranking:

-- >  Site content or structure

-- >  Hosting, redirects, error pages, use of JavaScript

-- >  Content development

-- >  Management of online business development campaigns

-- >  Keyword research

-- >  Expertise in specific markets and geographies

 

Some of the old SEO concerns are still relevant. You need a credible, well-built site free of errors with well-structured code. Keywords are still important, but be wary of ‘keyword stuffing’ (the act of loading a page with keywords in the meta tags or in the content). Google, Yahoo and other popular search engines may temporarily or permanently ban your website. Geographic SEO and local search marketing are also still relevant and reliable solutions to certain saturated search markets.

 

What’s new is the inclusion of ‘management of online business development campaigns’, which basically encompasses what we previously defined as SEM. Web designers, and SEO specialists have found that the most tractable SEM tactic is targeted content marketing. This means your site and/or blog is constantly updated with fresh, relevant, credible and engaging content delivered on multiple media platforms including articles, blog posts, video, interactive media, games, news feeds, email campaigns, and podcasts (to name a few) with your company’s well-defined target audience in mind.

 

_______________________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
Giovanni Ruiz's insight:

In Hummingbird's wake, SEO needs to be even more streamlined and organic. Here's a quick take on what's changed and what remains even more relevant.

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marketingIO's curator insight, November 4, 2013 9:48 PM

If you need an explanation as to why SEO companies have had the rug pulled out, and the way to drive your SERP is through a solid and ongoing content marketing strategy, this is it. Great read for those is need a backgrounder.

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Memes vs. MBAs: What Is Quality Content, Anyway?

Memes vs. MBAs: What Is Quality Content, Anyway? | Inbound Marketing Roundup | Scoop.it
What defines quality content? Examine BuzzFeed and HBR's quality standards, and then weigh in on the debate yourself. (Memes vs. MBAs: What Is Quality Content, Anyway?
Giovanni Ruiz's insight:

The lowdown on what quality content is supposed to be.

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Content Marketing: Secrets to Contagious Content | Social Media ...

Content Marketing: Secrets to Contagious Content | Social Media ... | Inbound Marketing Roundup | Scoop.it
Content Marketing - The 6 Secrets to Contagious Content If you're creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average ...
Giovanni Ruiz's insight:

Content marketing is a key tactic in an inbound marketing strategy.  These 6 traits of contagious content are a must-do wherever applicable.

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