Inbound Marketing for Business
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1 Million B2B Sales Jobs Will Vanish by 2020 [New Research] - HubSpot

1 Million B2B Sales Jobs Will Vanish by 2020 [New Research] - HubSpot | Inbound Marketing for Business | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


Via marketingIO
Tony's insight:

SMarketing is one of the five biggest trends for 2015 - Sales and Marketing must align and work together for the common good of the business - sharing goals and generating qualified leads.

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marketingIO's curator insight, March 8, 2015 2:13 PM

This is not one of those Sales is Dying kind of articles, but it really points to how Sales will evolve as order takers and explainers dissipate over time, especially with the projected growth of B2B eCommerce.

Ken's curator insight, March 14, 2015 6:35 AM

Ignore these stats at your own peril, the writing is already on the wall!

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Social media marketing – where do I start?

Social media marketing – where do I start? | Inbound Marketing for Business | Scoop.it
Businesses need to invest in social media to build trust and engagement with their customers to grow their brand online.
Tony's insight:

85% of B2B purchase buyers believe companies should present information via social networks (Iconsive). This article shows you how to get started with social media for business.

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How To Create A Content Marketing Culture At Your Company - Marketing Land

How To Create A Content Marketing Culture At Your Company - Marketing Land | Inbound Marketing for Business | Scoop.it
Contributor Arnie Kuenn provides step-by-step guidelines to getting company buy-in for content marketing.
Tony's insight:

B2B content matters! Corporate Executive Board found that 57% of a typical purchase decision is made before a customer even talks to a supplier. It all starts with a content marketing culture - great article!

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Rescooped by Tony from The MarTech Digest
Scoop.it!

1 Million B2B Sales Jobs Will Vanish by 2020 [New Research] - HubSpot

1 Million B2B Sales Jobs Will Vanish by 2020 [New Research] - HubSpot | Inbound Marketing for Business | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


Via marketingIO
Tony's insight:

SMarketing is one of the five biggest trends for 2015 - Sales and Marketing must align and work together for the common good of the business - sharing goals and generating qualified leads.

more...
marketingIO's curator insight, March 8, 2015 2:13 PM

This is not one of those Sales is Dying kind of articles, but it really points to how Sales will evolve as order takers and explainers dissipate over time, especially with the projected growth of B2B eCommerce.

Ken's curator insight, March 14, 2015 6:35 AM

Ignore these stats at your own peril, the writing is already on the wall!