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Taking Collaboration Up a Level - SavvyDox

Collaboration is a term that is used to describe a broad range of solutions offered in the marketplace today. Everything from Chat, web conferencing, content management, file share and sync and more can be described as a collaboration solution. At SavvyDox we looked at collaboration...
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Want to Squeeze More Conversions Out of Your Landing Pages? Read This

Want to Squeeze More Conversions Out of Your Landing Pages? Read This | "on-demand" | Scoop.it

Need help optimizing your landing pages? Don't forget to check out these helpful resources.

 

Regardless, you should know that you don't always have to take on huge campaigns to move the needle -- sometimes little changes can make a big difference, especially on your landing pages. That's the closest point to conversion, after all. 

 

But even focusing on landing pages alone to increase lead gen can feel daunting. Do you start by testing the headline? The button copy? Or just completely overhaul the page design?

 

Wherever you decide to start all depends on your team and company goals -- but having landing page optimization resources in your back pocket never hurt. To arm you with the information, data, and examples you need to make better decisions, we pulled together our eight best landing page optimization resouces in one post....


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Jeff Domansky's curator insight, April 7, 2014 10:05 AM

Ginny Soskey shares practical tips to get the most out of your landing pages.

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5 Ways to Get Your Staff to Create Content

5 Ways to Get Your Staff to Create Content | "on-demand" | Scoop.it
If you're having trouble convincing your staff members to create content for your site, consider these five ideas.
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How To Get Started With Inbound Marketing | Maximizer CRM

How To Get Started With Inbound Marketing | Maximizer CRM | "on-demand" | Scoop.it
Inbound marketing focuses on providing prospects the information they are looking for through informative content.
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6 Ways Selling Will Change by 2024

6 Ways Selling Will Change by 2024 | "on-demand" | Scoop.it
In 10 years, sales and marketing will look very different. Here are six predictions for the biggest changes coming your way. (In 10 years, sales and marketing will look very different.
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How we generated thousands of leads in 3 months - Coworking for Entrepreneurs, Startups, Small Businesses | Do What You Love

How we generated thousands of leads in 3 months - Coworking for Entrepreneurs, Startups, Small Businesses | Do What You Love | "on-demand" | Scoop.it
In a startup, you need to gain traction fast. As the head of marketing or growth, it’s your job to deliver breakthrough results with limited...
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Six Key Aspects to Inbound Marketing ROI: Part 6 Innovation - Linkis.com

Six Key Aspects to Inbound Marketing ROI: Part 6 Innovation - Linkis.com | "on-demand" | Scoop.it
Innovation is a key ingredient to the longevity of a successful company. Times change, people's behaviour changes, our needs and desires also change, and in (Inbound Marketing part 6 of our blog series.
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You Have 8 Seconds to Engage the B2B Customer - Infographic - Skyword | #TheMarketingTechAlert

You Have 8 Seconds to Engage the B2B Customer - Infographic - Skyword | #TheMarketingTechAlert | "on-demand" | Scoop.it
Skyword explains how content marketing helps engage the B2B customer in 8 seconds in this new infographic.

 

____________________________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, March 4, 2014 6:49 PM

It's the same 7-8 seconds to make an impression. Anyway, h/t to http://infographicb2b.com.

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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | "on-demand" | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss
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Jean-Marie Grange's curator insight, March 20, 2014 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 2014 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 2014 10:44 PM

Analytics tools to improve your business on the Web

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Why lean is the future of content marketing #leancontent

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 


Via Guillaume Decugis, Brian Yanish - MarketingHits.com
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Nedko Aldev's curator insight, February 4, 2015 3:11 PM

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Christopher Jan Benitez's curator insight, August 8, 2015 3:33 AM

After having initiated and run #leancontent meetups for more than a year with great speakers in San Francisco and New York City to explore that topic, we've put together the first framework for Lean Content by trying to regroup the key ideas that were discussed.


Please add to the conversation by submitting your ideas and join the #leancontent movement! 

Nicholas Bodell's curator insight, August 9, 2015 10:25 AM

After having initiated and run #leancontent meetups for more than a year with great speakers in San Francisco and New York City to explore that topic, we've put together the first framework for Lean Content by trying to regroup the key ideas that were discussed.

 

Please add to the conversation by submitting your ideas and join the #leancontent movement! 

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Branding With Twitter: 11 Steps To Building Your Brand On Twitter

Branding With Twitter: 11 Steps To Building Your Brand On Twitter | "on-demand" | Scoop.it
You Branding With Twitter? Building your brand on Twitter is even more important now. Why? Twitter is now the fastest growing social platform in history and I see it continuing that growth.

Via Brian Yanish - MarketingHits.com
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Top 5 Reasons to Adopt Responsive Web Design in 2014 #websitedesign

Top 5 Reasons to Adopt Responsive Web Design in 2014 #websitedesign | "on-demand" | Scoop.it
Is responsive web design your top priority this year? If not, you must get in touch with the upcoming design trends in 2014 by adopting this popular design

Via Brian Yanish - MarketingHits.com
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How to Increase Your Google+ Engagement by 281% [INFOGRAPHIC]

How to Increase Your Google+ Engagement by 281% [INFOGRAPHIC] | "on-demand" | Scoop.it
Among social media channels, Google+ stands on its own. While the network supports a wide variety of content and has powerful sharing capabilities, marketers struggle to connect to and engage with their target audience on Google+.

Via Brian Yanish - MarketingHits.com
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ChaeBae 888-554-0144's curator insight, March 1, 2014 10:42 AM

How to Increase Your Google+ Engagement by 281% [INFOGRAPHIC] #RealEstate #Mortgage

aanve's curator insight, March 1, 2014 10:06 PM

www.aanve.com

 

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Factals – The Brand is You

Factals – The Brand is You | "on-demand" | Scoop.it

Factals is a video-based promotional platform for individuals and businesses to demonstrate knowledge, expertise, talent, products, etc. using 1-minute videos called factals. 

Randy Hamilton's insight:

The Brand is You

 

Factals is a video-based promotional platform for individuals and businesses to demonstrate knowledge, expertise, talent, products, etc. using 1-minute videos called factals. Our system is designed to match factals with relevant users. Additionally users have the ability to ask and respond to questions and interact around content.

 

Perfect for businesses & consumers, job seekers & recruiters, athletes & agents, performers & talent scouts, etc.

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How to Work Less and Accomplish More: Career Principles to Live By

How to Work Less and Accomplish More: Career Principles to Live By | "on-demand" | Scoop.it
Learn how to get more done with less time -- and help your career and business in the process. (How to Work Less and Accomplish More: Career Principles to Live By: This post originally a...
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Sales vs. marketing: Who's out-innovating whom? | VentureBeat ...

Sales vs. marketing: Who's out-innovating whom? | VentureBeat ... | "on-demand" | Scoop.it
In marketing, the advent of metrics and data in recent years has spurred the marketing automation movement. In sales, metrics and data are driving the creation of new performance-boosting tools in an emerging category ...
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10 Ways to Attract More Clients with Content Marketing

10 Ways to Attract More Clients with Content Marketing | "on-demand" | Scoop.it
Content marketing has always been effective, but with these 10 tips you'll attract even more clients and customers with your content marketing strategy ...
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Inbound Marketing: 3 Content Strategies To Conv...

Inbound Marketing: 3 Content Strategies To Conv... | "on-demand" | Scoop.it
Inbound marketing is any content-driven endeavor that attracts visitors to your website and, most critically, works to convert visitors to customers.
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Growth Hacking, Marketing Automation and Lead S...

Growth Hacking, Marketing Automation and Lead S... | "on-demand" | Scoop.it
[Marketing Automation] has been one of the buzz terms & topics in 2013. Without looking at real stats it might have been outranked by [Growth Hacking] recently. (RT @PhilGlutting: Growth Hacking, Marketing Automation and Lead Scoring - Customized!
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The Future Of Marketing: A Little Less Campaign And A Little More Action - Forbes | #TheMarketingTechAlert

The Future Of Marketing: A Little Less Campaign And A Little More Action - Forbes | #TheMarketingTechAlert | "on-demand" | Scoop.it

Intermediate/ Excerpt...

 

“We’ve gone through a real transition. In the seven years I’ve been here, we’ve moved from being more of an Advertising and Promotions department to really being an Insights to Action function.. That changes your focus substantially. But of course we still do the advertising, marketing and promotional accountability, that’s our functional expertise… We’ve reduced degree of traditional advertising that we’ve done. Because we’ve found, and maybe it stems from our advertising roots. Advertising is about frequency and reach. Well, we have 35 million people coming into stores every week. Tens of millions with our mail-order pharmacy and  with our prescription benefit management. So if you monetized, if you put into traditional advertising terms, all of those are exposures or impressions. The media in our operating environment is thousands of stores, hundreds of thousands of people, serving millions of customers, creating billions of interactions. It’s very large numbers and we’ve decided to harness the energy of the marketing team in collaboration with IT, Store Operations and Digital.”

 

This is groundbreaking in two ways. First, CVS is shifting focus away from awareness and acquisition towards the customer experience and retention. Second, Price acknowledges that it involves working across the organization to accomplish marketing goals. Marketing is no longer a silo-based function.

 

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► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, March 6, 2014 6:58 PM

Why is this important to the B2B Marketer? (1) For the vast majority of B2B Marketers, you're always looking to derive additional revenue from your existing clients, and (2) referrals (which is a part of your social media strategy). CX, CX, CX.

marketingIO's curator insight, March 6, 2014 9:42 PM

Why is this important to the B2B Marketer? (1) For the vast majority of B2B Marketers, you're always looking to derive additional revenue from your existing clients, and (2) referrals (which is a part of your social media strategy). CX, CX, CX.

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If You Ignore GooglePlus, Google Search Will Ignore You - Digital Information World | #TheMarketingTechAlert

If You Ignore GooglePlus, Google Search Will Ignore You - Digital Information World | #TheMarketingTechAlert | "on-demand" | Scoop.it
GooglePlus is the 2nd largest social netwrok and is still growing. Every business should embrace the importance of GPlus as an SEO strategy and as a social tool. Learn more about why GooglePlus should be a core part of you marketing plan in 2014 and to take full advantage of the Google+ influence on search results, consider some of the best practices described in the infographic below.

 

____________________________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, March 4, 2014 8:34 PM

Another infographic on using Google+ for B2B. Still ignoring Google+? If so, do I have to come over there and shake you silly?

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19 Things Successful Brands Do Differently on Facebook

19 Things Successful Brands Do Differently on Facebook | "on-demand" | Scoop.it

Via Brian Yanish - MarketingHits.com
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5 Options to Monetize Your Blog

5 Options to Monetize Your Blog | "on-demand" | Scoop.it

Blogging isn't only a great way to get your thoughts, opinions, or expertise out to the world, but can also be a way to pay the bills. Unfortunately, most people don't make very much money from their blogs, but this is partially because they don't know how to effectively monetize them. If you want to make money from your blog, take a look at these five options for making money—if you're willing to put in the time and effort to implement them. 


Via Brian Yanish - MarketingHits.com
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Using Images in Email #Infographic

Using Images in Email #Infographic | "on-demand" | Scoop.it
Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign. 
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Via Brian Yanish - MarketingHits.com
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dianasdaily's curator insight, March 1, 2014 1:00 AM

Infographic: All You Need To Know About Images In Emails!

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14 Tools Every Entrepreneur Needs for Managing Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media | "on-demand" | Scoop.it
With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, March 1, 2014 9:31 AM

This list includes has tools that are free to others costing 100+ a month.