With 450 million monthly users and a million more signing up each day, WhatsApp was just too far ahead in the international mobile messaging race for Facebook Messenger to catch up as you can see in the 2013 chart above.
After testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers — and more will, no doubt, be able to access the technology soon. Twitter announced its new “Lead Generation Card” today.
Nadia Christian's insight:
Looks like a win/win if brand advertisers use this by giving something of value in exchange for that email address.
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