Inbound Marketing
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The 5 Steps of Inbound Marketing

The 5 Steps of Inbound Marketing | Inbound Marketing | Scoop.it
The first step in any marketing campaign is attracting customers to your business.

Via Don Dea
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Don Dea's curator insight, July 31, 2013 11:47 PM

Chances are if you work in the world of marketing, you have heard the term “Inbound Marketing.” Coined by Hubspot’s Brian Halligan in 2005, Inbound Marketing is a term used to describe creating and sharing content made specifically for your dream customer. By creating this type of content and putting it out into the world, you then naturally attract ideal customers qualified for your product or services. Sound a bit confusing? Not at all! Let’s take a look at this helpful Infographic by The Whole Brain Group, which breaks down Inbound Marketing in 5 easy steps.

Albert Mai's curator insight, August 10, 2013 9:32 AM

Easy to understand 5-steps-of-inboud-marketing infographic.

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Inbound Marketing | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing